---
title: "Anna Costume for Girls — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/anna-costume-for-girls"
last_updated: "2026-08-09T11:31:38.708Z"
locale: en
meta:
description: "Niche score 41/100 · $132K/yr market · 521K searches/yr · $22.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $132K/yr market · 521K searches/yr · $22.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anna Costume for Girls — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **anna costume for girls**
**Skip it**
Soft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 11Conversion 14Competition 83Returns 27Price range 76Avg price 93Brand share 52Review moat 45Quality gap 22
**Avg price**
**Great****$22.10**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$8.86–$35.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,965.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$132K**
$132K/yr · 521K searches
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, anna costume for girls is a $132K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anna costume for girls market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#449**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 68%
**Open market**
**22%**
- Disney47% - AHLPO9% - Party Chili7% - Avady6% - iTVTi5% - Funna4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.
30K20KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/anna-costume-for-girls/trend)
## **Top anna costume for girls search terms**
- **anna dress**97K/yr+8.9%1.0% conv. - **anna costume for girls**161K/yr-70.6%0.8% conv. - **anna frozen dress**27K/yr+3.3%0.8% conv. - **anna costume**47K/yr-21.0%0.4% conv. - **anna dress frozen**24K/yr-20.5%1.3% conv. - **princess anna dress**17K/yr-16.8%0.9% conv. - **ana dresses girls frozen**18K/yr-33.0%0.8% conv. - **frozen anna dress**16K/yr-24.9%1.0% conv. - **ana dress**12K/yr-16.7%1.3% conv. - **anna princess dress**10K/yr-12.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/anna-costume-for-girls/search-terms)
## **Top anna costume for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Girls Frozen Fantasy Gown Nightgown HAPPY ANNA 2 4T**Disney**$20.99**4.8★5,077 rev](https://www.amazon.com/dp/B08KTV1QLY) [2**Disney Girls Frozen 2 Fantasy Gown Nightgown FANTASY ANNA 2 4T**Disney**$19.08**4.8★5,077 rev](https://www.amazon.com/dp/B08KTWBX48) [3**AHLPO Princess Dress Up for Girls Halloween Cosplay Princess Costume Luxury Green Fancy Dress Christmas Birthday Party Outfit**AHLPO**$15.16**4.5★246 rev](https://www.amazon.com/dp/B0CT5YM8BX) [4**Funna Princess Costume for Toddler Girls Fancy Dress Party with Accessories Blue 4T**Funna**$24.14**4.7★1,443 rev](https://www.amazon.com/dp/B0DPN6GJ76) [5**Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Pajamas Sleepwear Kids Night Gown Nightie Dress 4t Blue Black**Jurebecia**$8.86**4.7★1,454 rev](https://www.amazon.com/dp/B0D66XMR1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Frozen Elsa Anna Little Girl Dresses Ruffle Short Sleeve Tutu Summer Birthday Party Clothes Sparkle Tulle Skirt Glitter Multi-Layer Mesh Gift Special Occasion Outfit Ball Gown Prom Blue 4-5T**Disney**$24.59**934 rev7mo ago](https://www.amazon.com/dp/B0G4BZRLQ3) [**Disney Frozen Anna Dress for Girls Sparkle Tulle Ruffle Toddler Summer Clothes Casual Skirt Birthday Dress up Sundress Short Sleeve Outfit Character Cartoon Print Tutu One-Piece Set Purple 3T**Disney**$22.73**194 rev7mo ago](https://www.amazon.com/dp/B0G3P7THB2) [**iTVTi Princess Green Dress for Girls Halloween Carnival Christmas Costume with Accessories 4-5 Years(Tag 120)**iTVTi**$28.22**37 rev1y ago](https://www.amazon.com/dp/B0F5TW253R) [**iTVTi Princess Green Dress for Girls Halloween Carnival Christmas Costume with Accessories 3-4 Years(Tag 110)**iTVTi**$28.41**37 rev1y ago](https://www.amazon.com/dp/B0F5TW11MK) [**Disney Frozen Anna Toddler Girl Romper With Tulle Skirt Overlay Purple Character Print Ruffle Sleeve Tie Waist Bow Birthday Summer Jumpsuit 4-5T**Disney**$23.76**871 rev1y ago](https://www.amazon.com/dp/B0DYSR9T6H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AmzBarley Girls Nightgowns Princess Pajamas Nightdress Toddler Kids Princess Nightgown Sleepwear Nightie Dress Flutter Short Sleeve Nightwear Blue04 Size 3T(2-3Years)**AmzBarley**$8.89**4.7★**▲ 173%**](https://www.amazon.com/dp/B0D8YH5PLK) [**Disney Frozen Elsa Anna Little Girl Dresses Ruffle Short Sleeve Tutu Summer Birthday Party Clothes Sparkle Tulle Skirt Glitter Multi-Layer Mesh Gift Special Occasion Outfit Ball Gown Prom Blue 4-5T**Disney**$24.59**4.6★**▲ 165%**](https://www.amazon.com/dp/B0G4BZRLQ3) [**Disney Frozen Anna Toddler Girl Romper With Tulle Skirt Overlay Purple Character Print Ruffle Sleeve Tie Waist Bow Birthday Summer Jumpsuit 4-5T**Disney**$23.76**4.6★**▲ 152%**](https://www.amazon.com/dp/B0DYSR9T6H) [**Disney Frozen Anna Dress for Girls Sparkle Tulle Ruffle Toddler Summer Clothes Casual Skirt Birthday Dress up Sundress Short Sleeve Outfit Character Cartoon Print Tutu One-Piece Set Purple 3T**Disney**$22.73**4.4★**▲ 139%**](https://www.amazon.com/dp/B0G3P7THB2) [**Disney Frozen Anna Dress for Girls Sparkle Tulle Ruffle Toddler Summer Clothes Casual Skirt Birthday Dress up Sundress Short Sleeve Outfit Character Cartoon Print Tutu One-Piece Set Purple 3-4T**Disney**$23.29**4.4★**▲ 137%**](https://www.amazon.com/dp/B0DRS4X3PT)
**~~View all trending →~~**
## **What buyers say about anna costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Sizing is accurate”*
**Quality-Overall**19%
*“Fantastic quality”*
**Value For Money**8%
*“Worth Every Penny”*
**Comfort-Overall**7%
*“comfortable”*
**Durability**5%
*“So far its durable as well”*
**Advertised Vs Actual Product**4%
*“comes with all the extras that are featured just as described”*
**Material Quality**4%
*“The velvet material feels nice”*
**Color**3%
*“Gorgeous colors”*
**Brightness/Shine/Glow**3%
*“Great dress super pretty sparkles shed tho”*
**Soft Feel**2%
*“Soft Material”*
### **What buyers complain about **
**Size-Overall**19%
*“Ran very small”*
**Durability**11%
*“Ripped immediately”*
**Quality-Overall**8%
*“I can't balance the cost against the quality”*
**Stitch/Finish/Polish**7%
*“the seams are busted”*
**Strength**3%
*“a little flimsy”*
**Brightness/Shine/Glow**3%
*“glitters fall off”*
**Shape/Style**3%
*“Not very flattering”*
**Assembly/Installation**2%
*“we couldnt put it back together”*
**Ease Of Cleaning**2%
*“It is a mess”*
**Strap/String Quality**2%
*“strings lose and just very not good quality”*
### **Top return reasons **
**Size-Overall**59%
**Length**7%
**Material Quality**5%
**Chest Fit**4%
**Quality-Overall**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**1%
**Defective Material/Parts**1%
**Color**1%
## **Common questions**
- **Is anna costume for girls profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 56 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the anna costume for girls niche?**
- 19 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in anna costume for girls?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.9%.
- **When does demand for anna costume for girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the anna costume for girls niche?**
- Listings span $8.86–$35.19; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.
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