---
title: "Search terms — ankle support shoes for women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ankle-support-shoes-for-women/search-terms"
last_updated: "2026-08-09T13:49:07.140Z"
locale: en
meta:
  description: "Niche score 52/100 · $62K/yr market · 423K searches/yr · $33.05 avg price. High returns (11.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $62K/yr market · 423K searches/yr · $33.05 avg price. High returns (11.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ankle support shoes for women - Flapen"
---

# **ankle support shoes for women**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (11.2%) keeps it on the watch list.

Market size 15Growth 73Conversion 6Competition 96Returns 3Price range 92Avg price 95Brand share 61Review moat 23Quality gap 70

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$33.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.20–$66.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+56.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,069.27**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$62K**

$62K/yr · 423K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.2%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms