---
title: "Anime Pins — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/anime-pins"
last_updated: "2026-08-07T22:00:33.349Z"
locale: en
meta:
description: "Niche score 54/100 · $42K/yr market · 383K searches/yr · $13.11 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $42K/yr market · 383K searches/yr · $13.11 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anime Pins — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **anime pins**
**Worth a look**
Shows low returns (0.8%), but a small market ($42K/yr) keeps it on the watch list.
Market size 11Growth 44Conversion 11Competition 84Returns 96Price range 75Avg price 59Brand share 94Review moat 85Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****305.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$6.94–$39.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.11**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$42K**
$42K/yr · 383K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, anime pins is a $42K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anime pins market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$66K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#4,510**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**41%**
Top 20: 88%
**Top-5 click share**
**31%**
Top 20: 75%
**Open market**
**53%**
- VNYIGDJS10% - SONGCHANGJEWELRY10% - KOZUKI8% - Armear7% - Babymiu7% - YURAOER6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/anime-pins/trend)
## **Top anime pins search terms**
- **anime pins**222K/yr+15.1%0.6% conv. - **anime pin**35K/yr+11.8%0.5% conv. - **anime enamel pins**34K/yr+4.1%0.7% conv. - **anime pins for backpacks**24K/yr+25.4%0.7% conv. - **pins anime**19K/yr+25.6%0.3% conv. - **enamel pins anime**18K/yr+13.5%0.4% conv. - **pins for backpacks anime**14K/yr+43.1%0.3% conv. - **anime button pins**12K/yr-0.7%0.0% conv. - **anime buttons**5K/yr+14.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/anime-pins/search-terms)
## **Top anime pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VNYIGDJS Anime JJK Pins 8PC - Anime Satoru Yuji Megumi Nanami Kento Geto Suguru Cosplay Figure Merch Pins for Backpacks**VNYIGDJS**$15.05**4.7★383 rev](https://www.amazon.com/dp/B09XHVZ9CG) [2**Babymiu Anime Button Pin18 Pack 1.5 Inch**Babymiu**$13.64**4.5★21 rev](https://www.amazon.com/dp/B0DT45C1MZ) [3**YURAOER Anime Slayer Keychain Pin Set - Cartoon Figures 9 Hashiras Mini Katana Sword Key Chains Enamel Pin Jewelry Men Women (9 Hashiras Pins)**YURAOER**$16.65**4.6★206 rev](https://www.amazon.com/dp/B0BG65CFTT) [4**Armear Wings of Liberty Wings of Freedom Survey Corps Pin - Metallic**Armear**$7.29**4.7★549 rev](https://www.amazon.com/dp/B07DG4TW7K) [5**Gojo & Geto Anime Enamel Pin - Cute Chibi Style JJK Brooch for Fans and Collectors - Perfect for Cosplay Bags Jackets and Gifts**SONGCHANGJEWELRY**$9.88**4.8★22 rev](https://www.amazon.com/dp/B0FL6GM14B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**27Pcs anime Shoe Decoration Charms for Croc Clog Sandals Shoe Accessories Charms for Adults**Aslike**$12.91**52 rev3mo ago](https://www.amazon.com/dp/B0GXD5NFQS) [**Cute Enamel Pins Set Brooch Cartoon Animal Various Novel Designs Brooch Pins for Backpacks Badges Hats Bags Lapel Pins Accessory for Women Girls Gift**Xacdop**$13.12**11 rev4mo ago](https://www.amazon.com/dp/B0GS1MGDTW) [**Cute Cartoon Enamel Pins Set - Premium Alloy Lapel Pins for Backpacks Hats Clothing & Collars -Gift for Birthdays Parties & Pin Collectors**BOHANLONG**$12.93**3 rev4mo ago](https://www.amazon.com/dp/B0GQPSHJTV) [**MemeChic 6Pcs Kawaii Enamel Pin Set Cute Soot Sprite Calcifer Cat Anime Lapel Pins Cartoon Funny Pin Bulk Set Brooch Button Aesthetic Badges for Backpacks Jackets Gifts for Kids Girls Boys Festival Present (6pcs)**MemeChic**$13.76**28 rev8mo ago](https://www.amazon.com/dp/B0FSY1SJMP) [**Igris Solo Leveling Only I Level Up Arise Sung Jinwoo South Korean Web Novel Comic Webtoon Anime Manga 1.8 Enamel Pin Badge**Pinstant**$15.04**2 rev9mo ago](https://www.amazon.com/dp/B0FVYHT3SL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**27Pcs anime Shoe Decoration Charms for Croc Clog Sandals Shoe Accessories Charms for Adults**Aslike**$12.91**4.4★**▲ 307%**](https://www.amazon.com/dp/B0GXD5NFQS) [**Cute Cartoon Enamel Pins Set - Premium Alloy Lapel Pins for Backpacks Hats Clothing & Collars -Gift for Birthdays Parties & Pin Collectors**BOHANLONG**$12.93**4.6★**▲ 307%**](https://www.amazon.com/dp/B0GQPSHJTV) [**Cute Enamel Pins Set Brooch Cartoon Animal Various Novel Designs Brooch Pins for Backpacks Badges Hats Bags Lapel Pins Accessory for Women Girls Gift**Xacdop**$13.12**4.5★**▲ 217%**](https://www.amazon.com/dp/B0GS1MGDTW) [**Igris Solo Leveling Only I Level Up Arise Sung Jinwoo South Korean Web Novel Comic Webtoon Anime Manga 1.8 Enamel Pin Badge**Pinstant**$15.04**4.5★**▲ 167%**](https://www.amazon.com/dp/B0FVYHT3SL) [**MemeChic 6Pcs Kawaii Enamel Pin Set Cute Soot Sprite Calcifer Cat Anime Lapel Pins Cartoon Funny Pin Bulk Set Brooch Button Aesthetic Badges for Backpacks Jackets Gifts for Kids Girls Boys Festival Present (6pcs)**MemeChic**$13.76**4.9★**▲ 82%**](https://www.amazon.com/dp/B0FSY1SJMP)
**~~View all trending →~~**
## **What buyers say about anime pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good Quality”*
**Advertised Vs Actual Product**9%
*“Exactly as pictured”*
**Value For Money**8%
*“Well worth the money”*
**Size-Overall**6%
*“Size is nice for any option”*
**Ease Of Use**5%
*“Easy to use”*
**Design-Overall**5%
*“The designs look clean”*
**Fun/Entertainment Experience**4%
*“such a fun little gadget”*
**Gifting Purpose**4%
*“its such a thoughtful gift”*
**Weight Light**3%
*“it didn't weigh too much either”*
**Adhesion/Stickiness**2%
*“Huge variety of vibrant anime stickers that stick well and last”*
### **What buyers complain about **
**Size-Overall**20%
*“a tight squeeze for small ones”*
**Connectivity-Overall**10%
*“And the app does not connect right away”*
**Quality-Overall**7%
*“Cheap”*
**Advertised Vs Actual Product**7%
*“Wrong description,”*
**Value For Money**6%
*“are very expensive”*
**Durability**5%
*“They break easily”*
**Color**3%
*“The colors aren't good”*
**Adhesion/Stickiness**2%
*“Stickiness sucks”*
**Ease Of Use**2%
*“also TONS of room for improvement”*
**Charging**2%
*“The problem is after I charged it for the first time the backlight was brighter at the bottom of the screen near the charging port”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Size-Overall**18%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Quality-Overall**6%
**Connectivity-Overall**6%
**Value For Money**5%
**Design-Overall**4%
**Charging**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is anime pins profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 48 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the anime pins niche?**
- 34 brands and 43 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in anime pins?**
- Top complaints mined from reviews: Size-Overall, Connectivity-Overall, Quality-Overall. The return rate is 0.8%.
- **When does demand for anime pins peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the anime pins niche?**
- Listings span $6.94–$39.31; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.
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