---
title: "Angel Pin — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/angel-pin"
last_updated: "2026-08-06T22:52:58.478Z"
locale: en
meta:
description: "Niche score 53/100 · $57K/yr market · 125K searches/yr · $13.84 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $57K/yr market · 125K searches/yr · $13.84 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Angel Pin — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **angel pin**
**Worth a look**
Shows low returns (1.2%), but a small market ($57K/yr) keeps it on the watch list.
Market size 14Growth 23Conversion 41Competition 80Returns 91Price range 78Avg price 65Brand share 77Review moat 88Quality gap 28
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****233.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$5.60–$49.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$13.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, angel pin is a $57K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **angel pin market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#25,313**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**39%**
- Ganz36% - Cathedral Art9% - Geosar5% - DD-life4% - H. J. Sherman3% - RP Remarkable Power3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/angel-pin/trend)
## **Top angel pin search terms**
- **angel pin**31K/yr-9.2%2.5% conv. - **guardian angel pin**23K/yr-4.9%4.1% conv. - **angel pins**21K/yr+0.9%2.1% conv. - **angel pins for women**20K/yr+9.4%3.1% conv. - **angel brooch**11K/yr-7.1%0.5% conv. - **angel pins bulk**8K/yr-14.8%2.0% conv. - **angel wings pin**6K/yr+3.7%0.9% conv. - **guardian angel pins**6K/yr-7.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/angel-pin/search-terms)
## **Top angel pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ganz Pin - Guardian Angel This guardian angel watches over you each day with loving care and gently guides your way.**Ganz**$5.92**4.8★1,002 rev](https://www.amazon.com/dp/B01JD7LIGA) [2**Ganz Pin - Angel of Protection Angels sent from above; Please protect the one I love. Multicolor One Size**Ganz**$5.92**4.8★412 rev](https://www.amazon.com/dp/B01JD7FNUM) [3**Cathedral Art Guardian Angel Inspirational Lapel Pin**Cathedral Art**$5.60**4.5★123 rev](https://www.amazon.com/dp/B00FBDXW9W) [4**Ganz Pin - Angel of Remembrance Stars Are Openings In Heaven Where Our Loved Ones Shines Down.**Ganz**$6.25**4.8★457 rev](https://www.amazon.com/dp/B01JBLVRPK) [5**Ganz Pin - Angel of Healing**Ganz**$5.68**4.7★425 rev](https://www.amazon.com/dp/B01IG4F78G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cute Plush Angel Wings Brooch Y2K Kawaii Pins for Ita Bag Backpack Purse Doll Decor Wing Badge Accessories**Thalireth**$9.91**2 rev3mo ago](https://www.amazon.com/dp/B0GXTV8HZQ) [**Supervitae 24 Pcs/ 12 Sets Guardian Angel Pin Religious Bookmark Gift Bulk Include 12 Christian Psalm 91: 11 Bookmarks 12 Guardian Angel Pin for Adult Church Party Favors**Supervitae**$13.45**151 rev1y ago](https://www.amazon.com/dp/B0FGCTCDSG) [**Ralukiia Something Blue Guardian Angel Charm Memorial Gift for Bride Wedding Remembrance Mom or Dad in Heaven Pin Easily Attaches to Bridal Bouquet Garter or Dress**Ralukiia**$12.73**99 rev1y ago](https://www.amazon.com/dp/B0F2SD97BV) [**Quelay 30 Sets Silver Angel Pins on Card Bulk Christmas Religious Angel Pins Gifts Christian Enamel Lapel Pin with Card for Man Women Church Religious Gifts**Quelay**$13.44**73 rev1y ago](https://www.amazon.com/dp/B0F13KRKCT) [**Landical 50 Pcs Angel Pin for Women Religious Christian Lapel Pin Metal Badge Inspiration Lapel Pins Set for Appreciation Religious Gifts**Landical**$17.70**28 rev1y ago](https://www.amazon.com/dp/B0DTKLT1WF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Plush Angel Wings Brooch Y2K Kawaii Pins for Ita Bag Backpack Purse Doll Decor Wing Badge Accessories**Thalireth**$9.91**5.0★**▲ 357%**](https://www.amazon.com/dp/B0GXTV8HZQ) [**RP Remarkable Power 200 Pack Silver Alloy Angel Charms Pendants Beads for DIY Craft Jewelry Making**RP Remarkable Power**$15.61**4.5★**▲ 113%**](https://www.amazon.com/dp/B0B6224FWH) [**lapel pin Silver-Toned White Enamel Guardian Angel with Guardian Angel Message 1 Inch**lapel pin**$8.59**4.8★**▲ 35%**](https://www.amazon.com/dp/B07FW4DYQK) [**Cathedral Art Guardian Angel Inspirational Lapel Pin**Cathedral Art**$5.60**4.5★**▲ 28%**](https://www.amazon.com/dp/B00FBDXW9W) [**Ralukiia Something Blue Guardian Angel Charm Memorial Gift for Bride Wedding Remembrance Mom or Dad in Heaven Pin Easily Attaches to Bridal Bouquet Garter or Dress**Ralukiia**$12.73**4.7★**▲ 17%**](https://www.amazon.com/dp/B0F2SD97BV)
**~~View all trending →~~**
## **What buyers say about angel pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**18%
*“Awesome appreciation gift”*
**Quality-Overall**16%
*“I immediately appreciated the craftsmanship”*
**Value For Money**10%
*“Great price”*
**Advertised Vs Actual Product**9%
*“are as described”*
**Color**7%
*“Very colorful assortment”*
**Size-Overall**7%
*“Just the right size for a baby”*
**Durability**4%
*“They did not fall apart”*
**Design-Overall**4%
*“The design is beautiful”*
**Strength**2%
*“Very sturdy”*
**Embellishment/Embroidery Quality**2%
*“Beautiful brooch”*
### **What buyers complain about **
**Size-Overall**29%
*“The pin is pretty small”*
**Quality-Overall**14%
*“Looks so cheap”*
**Strength**6%
*“The pin itself feels a bit delicate”*
**Durability**5%
*“Broke the first day my son wore it”*
**Color**5%
*“misleading color”*
**Charging**5%
*“But I was charged for 2 after I didnt return the one I never received”*
**Value For Money**4%
*“I was afraid for the cost it may look cheaper”*
**Functionality-Overall**3%
*“Fasten back broke”*
**Weight Heavy**2%
*“That said, it is heavier than expected, so I wouldn't recommend it for delicate fabrics since it may pull or tug”*
**Fastener Quality**2%
*“My one complaint is that at least one of the clasps for the pin does not hold”*
### **Top return reasons **
**Size-Overall**55%
**Color**9%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Shape/Style**5%
**Metal Authenticity**4%
**Defective Material/Parts**3%
**Add-Ons/Attachments**2%
**Quality-Overall**2%
**Functionality-Overall**1%
## **Common questions**
- **Is angel pin profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the angel pin niche?**
- 35 brands and 76 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in angel pin?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.2%.
- **When does demand for angel pin peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the angel pin niche?**
- Listings span $5.60–$49.49; the average listing price is $13.84 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.
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