---
title: "Amethyst Ring — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-ring"
last_updated: "2026-08-09T13:14:12.939Z"
locale: en
meta:
description: "Niche score 51/100 · $112K/yr market · 664K searches/yr · $38.48 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $112K/yr market · 664K searches/yr · $38.48 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amethyst Ring — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **amethyst ring**
**Worth a look**
Shows a sweet-spot price point ($38.48 avg), but weak search conversion (0.4%) keeps it on the watch list.
Market size 27Growth 13Conversion 6Competition 94Returns 34Price range 34Avg price 95Brand share 90Review moat 70Quality gap 76
**Avg price**
**Incredible****$38.48**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****691.48**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$5.73–$257.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$112K**
$112K/yr · 664K searches
**Growth**
**Bad****-24.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, amethyst ring is a $112K/yr Amazon United States market (664K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst ring market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#3,156**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**45%**
Top 20: 79%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**52%**
- Yaresul16% - NUNCAD11% - Jeulia9% - Wasee4% - JewelryPalace4% - WHITESTONE JEWELRY CO.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-ring/trend)
## **Top amethyst ring search terms**
- **amethyst ring**282K/yr-30.7%0.2% conv. - **amethyst rings for women**89K/yr-25.7%0.1% conv. - **purple ring**66K/yr-10.9%0.3% conv. - **purple rings for women**47K/yr-21.3%0.3% conv. - **purple rings**29K/yr-5.8%0.1% conv. - **green amethyst ring**27K/yr-10.7%0.0% conv. - **amethyst rings**22K/yr-21.8%0.1% conv. - **sterling silver amethyst ring**17K/yr-34.5%0.1% conv. - **purple stone ring**14K/yr-11.0%0.1% conv. - **purple engagement ring**11K/yr+2.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-ring/search-terms)
## **Top amethyst ring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaresul 1.25Carat Created Purple Amethyst Ring for Women 925 Sterling Silver Amethyst Engagement Ring Purple Heart Ring for Women Promise Ring for Her Size 7**Yaresul**$23.13**4.6★1,125 rev](https://www.amazon.com/dp/B0CTG28FSP) [2**NUNCAD Womens Tungsten Rings 4mm Black Wedding Band Inlaid with Amethyst Center Polished Domed Comfort Fit Size 5-9**NUNCAD**$24.69**4.7★118 rev](https://www.amazon.com/dp/B0FBGJ5V4X) [3**Yaresul Womens Purple Ring Amethyst Ring 925 Sterling Silver White Gold Amethyst Engagement Ring February Birthstone Rings Prong Setting Cubic Zirconia Size 8**Yaresul**$23.29**4.4★829 rev](https://www.amazon.com/dp/B0CQ3Q1CWJ) [4**Jeulia 4.3 Carat Personalized Sterling Silver Butterfly Rings for Women Purple Amethyst Birthstone Bridal Rings Set Round Cut Wedding Engagement Promise**Jeulia**$102.62**4.6★1,287 rev](https://www.amazon.com/dp/B07VF5DBM9) [5**NUNCAD Womens Tungsten Rings 4mm Black Wedding Band Inlaid with Amethyst Center Polished Domed Comfort Fit Size 5-9**NUNCAD**$24.75**4.7★118 rev](https://www.amazon.com/dp/B0FBGJ66Q9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WHITESTONE JEWELRY CO. Purple Amethyst Ring Size 8 for Women & Men February Birthstone Band 6mm Stackable Gemstone Ring Made from High-Grade Natural Stones | Maya Stone Ring Collection**WHITESTONE JEWELRY CO.**$24.13**9 rev3mo ago](https://www.amazon.com/dp/B0GTWJGXWF) [**Natural Amethyst Ring - Energy Crystal Ring for Women and Men Healing Stone Jewelry Gift**Generic**$23.47**13 rev4mo ago](https://www.amazon.com/dp/B0GSKL4JHH) [**JEAN RACHEL JEWELRY 925 Sterling Silver Octagon Amethyst CZ Ring**JEAN RACHEL JEWELRY**$95.73**485 rev6mo ago](https://www.amazon.com/dp/B0GGHJJ2LM) [**Fionna Jewelry Womens Ring 18K Gold Vermeil on 925 Sterling Silver with Oval Gemstone and Comfort Fit Band durable elegant and perfect for everyday wear Amethyst**Fionna Jewelry**$48.93**36 rev7mo ago](https://www.amazon.com/dp/B0G5437CRN) [**NUNCAD Womens Tungsten Rings 4mm Black Wedding Band Inlaid with Amethyst Center Polished Domed Comfort Fit Size 5-9**NUNCAD**$24.69**118 rev1y ago](https://www.amazon.com/dp/B0FBGJ5V4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WHITESTONE JEWELRY CO. Purple Amethyst Ring Size 8 for Women & Men February Birthstone Band 6mm Stackable Gemstone Ring Made from High-Grade Natural Stones | Maya Stone Ring Collection**WHITESTONE JEWELRY CO.**$24.13**2.5★**▲ 60%**](https://www.amazon.com/dp/B0GTWJGXWF) [**JEAN RACHEL JEWELRY 925 Sterling Silver Octagon Amethyst CZ Ring**JEAN RACHEL JEWELRY**$95.73**4.8★**▲ 60%**](https://www.amazon.com/dp/B0GGHJJ2LM) [**Natural Amethyst Ring - Energy Crystal Ring for Women and Men Healing Stone Jewelry Gift**Generic**$23.47**4.5★**▲ 59%**](https://www.amazon.com/dp/B0GSKL4JHH) [**Natural Amethyst Ring for Women 6x8mm Baguette Cut (9)**Sophia Rose Jewellery**$45.22**4.7★**▲ 59%**](https://www.amazon.com/dp/B0DJBS5FJ6) [**Fionna Jewelry Womens Ring 18K Gold Vermeil on 925 Sterling Silver with Oval Gemstone and Comfort Fit Band durable elegant and perfect for everyday wear Amethyst**Fionna Jewelry**$48.93**4.4★**▲ 58%**](https://www.amazon.com/dp/B0G5437CRN)
**~~View all trending →~~**
## **What buyers say about amethyst ring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits my small fingers”*
**Quality-Overall**12%
*“The craftsmanship looks nice for the price”*
**Color**11%
*“The color is amazing”*
**Value For Money**11%
*“Worth The Price”*
**Comfort-Overall**7%
*“It is comfortable”*
**Precious Gemstone**5%
*“Stunning Sparkly Amethyst Ring”*
**Design-Overall**5%
*“Beautiful color and design”*
**Shape/Style**4%
*“eye-catching—it really stands out while still feeling elegant”*
**Advertised Vs Actual Product**4%
*“As described”*
**Weight Light**2%
*“The ring is lightweight”*
### **What buyers complain about **
**Size-Overall**24%
*“its to big”*
**Color**10%
*“Was a little more pink then I thought it would be”*
**Quality-Overall**10%
*“Not well made”*
**Durability**9%
*“Broke in 2 days”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Metal Authenticity**3%
*“Ring changed to copper after 2 months of being worn”*
**Adjustability/Rotatability/Reclining**3%
*“My only problem with it is that its adjustable”*
**Precious Gemstone**2%
*“The stones are much smaller and overall, looks very cheap”*
**Value For Money**2%
*“looked very expensive”*
**Material Quality**1%
*“It feels like plastic, with resin, and seems to have amethyst or at least appears to be,”*
### **Top return reasons **
**Size-Overall**74%
**Advertised Vs Actual Product**5%
**Color**4%
**Metal Authenticity**2%
**Quality-Overall**2%
**Durability**2%
**Width**2%
**Thin**1%
**Defective Material/Parts**1%
**Wrong Dimensions**1%
## **Common questions**
- **Is amethyst ring profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 112 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the amethyst ring niche?**
- 61 brands and 64 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in amethyst ring?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.3%.
- **When does demand for amethyst ring peak?**
- Demand peaks in Feb–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the amethyst ring niche?**
- Listings span $5.73–$257.86; the average listing price is $38.48 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.
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