---
title: "Amethyst Necklace — $249K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-necklace"
last_updated: "2026-08-07T18:14:01.836Z"
locale: en
meta:
description: "Niche score 50/100 · $249K/yr market · 609K searches/yr · $28.23 avg price. Soft demand (-41.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $249K/yr market · 609K searches/yr · $28.23 avg price. Soft demand (-41.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amethyst Necklace — $249K/yr Amazon US Niche (2026) - Flapen"
---
# **amethyst necklace**
**Worth a look**
Shows a sweet-spot price point ($28.23 avg), but soft demand (-41.1% this quarter) keeps it on the watch list.
Market size 46Growth 4Conversion 18Competition 71Returns 51Price range 82Avg price 95Brand share 83Review moat 54Quality gap 53
**Avg price**
**Incredible****$28.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.88–$108.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,338.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$249K**
$249K/yr · 609K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-41.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, amethyst necklace is a $249K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst necklace market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$282K–$353K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#3,221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**52%**
Top 20: 90%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**42%**
- Vesitim15% - Kendra Scott13% - QINJIEJIE11% - Top Plaza7% - SAMYA6% - LPBeads5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.
30K20KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-necklace/trend)
## **Top amethyst necklace search terms**
- **amethyst necklace**240K/yr-34.8%0.8% conv. - **amethyst jewelry**86K/yr-54.8%0.3% conv. - **amethyst necklace for women**49K/yr-30.9%0.7% conv. - **amethyst pendant**38K/yr-18.3%0.5% conv. - **amethyst jewelry for women**47K/yr-69.8%0.2% conv. - **february birthstone necklace**34K/yr-72.8%0.5% conv. - **amethyst crystal necklace**19K/yr+5.8%1.3% conv. - **amethyst necklace for men**14K/yr-19.3%1.0% conv. - **purple crystal necklace**12K/yr-7.8%0.6% conv. - **amethyst stone necklace**8K/yr-26.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-necklace/search-terms)
## **Top amethyst necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$20K12%$30K16%$40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Amethyst Jewelry Gift**Vesitim**$69.22**4.6★161 rev](https://www.amazon.com/dp/B0C3LSR3JC) [2**Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size**Kendra Scott**$71.74**4.7★21 rev](https://www.amazon.com/dp/B0FBHMXVL3) [3**QINJIEJIE Amethyst Necklace Healing Crystals Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas February Birthday Gifts**QINJIEJIE**$12.00**4.4★1,836 rev](https://www.amazon.com/dp/B09VYTTLZJ) [4**SAMYA Amethyst Necklace for Women Genuine Amethyst Beaded Neckalce Amethyst Jewelry for Women with Gold-Plated Oval Clasp 18 Length**SAMYA**$23.31**4.2★31 rev](https://www.amazon.com/dp/B0GY3V8KJC) [5**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**4.5★1,591 rev](https://www.amazon.com/dp/B0DK8P2VQH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SAMYA Amethyst Necklace for Women Genuine Amethyst Beaded Neckalce Amethyst Jewelry for Women with Gold-Plated Oval Clasp 18 Length**SAMYA**$23.31**31 rev3mo ago](https://www.amazon.com/dp/B0GY3V8KJC) [**Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women**Elaximn**$15.16**390 rev6mo ago](https://www.amazon.com/dp/B0GCZZ2MYQ) [**Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size**Kendra Scott**$71.74**21 rev1y ago](https://www.amazon.com/dp/B0FBHMXVL3) [**GTMJ Amethyst Necklace for Men Healing Crystal Stone Dog Tag Pendant with Stainless Steel Box Chains Everyday Wear Father Day Gifts**GTMJ**$31.75**50 rev1y ago](https://www.amazon.com/dp/B0F8HVFNP4) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**1,591 rev1y ago](https://www.amazon.com/dp/B0DK8P2VQH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SAMYA Amethyst Necklace for Women Genuine Amethyst Beaded Neckalce Amethyst Jewelry for Women with Gold-Plated Oval Clasp 18 Length**SAMYA**$23.31**4.2★**▲ 195%**](https://www.amazon.com/dp/B0GY3V8KJC) [**Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women**Elaximn**$15.16**4.6★**▲ 193%**](https://www.amazon.com/dp/B0GCZZ2MYQ) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**4.5★**▲ 188%**](https://www.amazon.com/dp/B0DK8P2VQH) [**LOCIBLO Birthstone Necklace for Women Sterling Silver Jewelry - Amethyst**LOCIBLO**$60.06**4.6★**▲ 170%**](https://www.amazon.com/dp/B0DCSJJD9H) [**Natural Amethyst Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Aquarius Zodiac Chakra Crystal | Energy Calm Protection Intuition Balance Healing Gift for Women & Men**ElisaJewelryArt**$35.19**4.4★**▲ 104%**](https://www.amazon.com/dp/B0BKQL7ZRS)
**~~View all trending →~~**
## **What buyers say about amethyst necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“seems well made”*
**Color**13%
*“Beautiful very unique color”*
**Gifting Purpose**13%
*“Good gift idea”*
**Value For Money**7%
*“Great value”*
**Precious Gemstone**6%
*“Beautiful Stone”*
**Chain/Key Quality**6%
*“Chain”*
**Design-Overall**5%
*“the design is so beautiful”*
**Advertised Vs Actual Product**5%
*“As described”*
**Size-Overall**4%
*“Its fits her perfectly”*
**Comfort-Overall**2%
*“It is comfortable and looks great”*
### **What buyers complain about **
**Size-Overall**21%
*“Really small”*
**Durability**9%
*“falls apart”*
**Chain/Key Quality**7%
*“Chain was broken”*
**Quality-Overall**6%
*“Looks cheap”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Color**5%
*“turned green”*
**Value For Money**5%
*“Looks pricey”*
**Weight Heavy**2%
*“The earrings are a bit heavy”*
**Allergies**2%
*“Well 4 months into use it started to give me a rash around my neck”*
**Leather Quality**2%
*“Bad leather”*
### **Top return reasons **
**Size-Overall**29%
**Color**17%
**Advertised Vs Actual Product**10%
**Quality-Overall**7%
**Metal Authenticity**6%
**Chain/Key Quality**6%
**Precious Gemstone**4%
**Wrist Fit**3%
**Value For Money**2%
**Durability**2%
## **Common questions**
- **Is amethyst necklace profitable to sell on Amazon United States?**
- The niche generates $249K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the amethyst necklace niche?**
- 29 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in amethyst necklace?**
- Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 3.0%.
- **When does demand for amethyst necklace peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the amethyst necklace niche?**
- Listings span $6.88–$108.25; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)