---
title: "Amethyst Earrings — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-earrings"
last_updated: "2026-08-09T09:17:28.042Z"
locale: en
meta:
description: "Niche score 48/100 · $26K/yr market · 61K searches/yr · $23.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $26K/yr market · 61K searches/yr · $23.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amethyst Earrings — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **amethyst earrings**
**Skip it**
Soft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 1Conversion 23Competition 68Returns 74Price range 86Avg price 95Brand share 70Review moat 69Quality gap 76
**Avg price**
**Incredible****$23.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.18–$79.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****742.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 61K searches
**Growth**
**Bad****-48.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, amethyst earrings is a $26K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst earrings market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$29K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,516**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**63%**
Top 20: 94%
**Top-5 click share**
**44%**
Top 20: 78%
**Open market**
**33%**
- DECADENCE24% - Poxtex21% - Bestyle10% - ChicSilver5% - JEWELRIESHOP4% - PUNKYOUTH4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.8% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-earrings/trend)
## **Top amethyst earrings search terms**
- **amethyst stud earrings**15K/yr-24.7%1.5% conv. - **amethyst earrings gold**8K/yr-40.3%0.6% conv. - **sterling silver amethyst earrings**6K/yr-28.9%0.4% conv. - **february birthstone earrings**15K/yr-81.5%0.6% conv. - **amethyst hoop earrings**7K/yr-44.5%0.3% conv. - **amethyst earring**5K/yr-38.9%0.5% conv. - **amethyst stud earrings for women**5K/yr-5.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-earrings/search-terms)
## **Top amethyst earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7816%$2K9%$2K12%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold Purple Earrings for Women Deep Purple February Birthstone Earrings Jewelry Gifts Jacket Stud Huggie Hoop Stack for Multiple Piercing**Poxtex**$12.97**4.2★29 rev](https://www.amazon.com/dp/B0D7QG5N8F) [2**Silver Purple Earrings for Women Deep Purple Created Amethyst February Birthstone Earrings Jewelry Gifts Jacket Stud Huggie Hoop Stack for Multiple Piercing**Poxtex**$13.22**3.8★20 rev](https://www.amazon.com/dp/B0DHXWQWB3) [3**Genuine 14K Solid White Gold 6mm Round Natural Purple Amethyst February Birthstone Stud Earrings**DECADENCE**$78.71**4.4★284 rev](https://www.amazon.com/dp/B076HCMWJK) [4**Bestyle 925 Sterling Silver Huggie Hoop Earrings Small Birthstone Earrings for Women Heart Birthstone Small Silver Hoops | Classic Silver February Amethyst Birthstone Earrings for Women**Bestyle**$21.45**4.1★491 rev](https://www.amazon.com/dp/B09XV1DYPR) [5**14K Solid White Gold 4mm Round Natural Purple Amethyst February Birthstone Prong Set Stud Earrings For Women**DECADENCE**$60.29**4.2★247 rev](https://www.amazon.com/dp/B07C2Q8C3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women**Elaximn**$15.16**390 rev6mo ago](https://www.amazon.com/dp/B0GCZZ2MYQ) [**PUNKYOUTH Punk Goth Crystal Spike Hoop Earrings 925 Silver Post 18G (1 mm) Statement Dangle Accessory Opalite or Amethyst Stone Drop Witchy Halloween Alternative Concert Gift for Women Men**PUNKYOUTH**$25.11**10 rev8mo ago](https://www.amazon.com/dp/B0G326BRB2) [**PUNKYOUTH Punk Goth Crystal Spike Hoop Earrings 925 Silver Post 18G (1 mm) Statement Dangle Accessory Opalite or Amethyst Stone Drop Witchy Halloween Alternative Concert Gift for Women Men**PUNKYOUTH**$28.23**10 rev8mo ago](https://www.amazon.com/dp/B0G325KK9J) [**Justbeingcute Amethyst Earrings Stud 14K Gold Plated Purple Stud Earrings 5mm February Birthstone Earrings 0.5ct Deep Purple Round Gemstone Sterling Silver Birthday/Mothers Day Jewelry Gift**Just Being Cute**$23.51**17 rev1y ago](https://www.amazon.com/dp/B0FFMRBLNQ) [**BLISI Amethyst Stud EarringsTitanium 4mm Natural Purple Gemstone Hypoallergenic Healing Crystal for Sensitive Ears 20G Dainty Womens Jewelry Ideal Gifts for Mom**BLISI**$13.03**367 rev1y ago](https://www.amazon.com/dp/B0FCY7YQWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women**Elaximn**$15.16**4.6★**▲ 154%**](https://www.amazon.com/dp/B0GCZZ2MYQ) [**PUNKYOUTH Punk Goth Crystal Spike Hoop Earrings 925 Silver Post 18G (1 mm) Statement Dangle Accessory Opalite or Amethyst Stone Drop Witchy Halloween Alternative Concert Gift for Women Men**PUNKYOUTH**$25.11**3.2★**▲ 131%**](https://www.amazon.com/dp/B0G326BRB2) [**PUNKYOUTH Punk Goth Crystal Spike Hoop Earrings 925 Silver Post 18G (1 mm) Statement Dangle Accessory Opalite or Amethyst Stone Drop Witchy Halloween Alternative Concert Gift for Women Men**PUNKYOUTH**$28.23**3.2★**▲ 120%**](https://www.amazon.com/dp/B0G325KK9J) [**FACOKO Amethyst Stud Earrings 4MM Titanium Steel Flat Back Earrings for Women Hypoallergenic Tiny Studs Minimalist Dainty Jewelry Present**FACOKO**$12.49**4.0★**▲ 118%**](https://www.amazon.com/dp/B0FCRV8M7W) [**FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring**FIASASO**$9.87**4.4★**▲ 102%**](https://www.amazon.com/dp/B0BTLX7G6V)
**~~View all trending →~~**
## **What buyers say about amethyst earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Nice quality earrings”*
**Color**14%
*“The color is very pretty”*
**Value For Money**10%
*“Definitely worth the purchase”*
**Size-Overall**10%
*“Snug”*
**Comfort-Overall**7%
*“they are very comfortable”*
**Ease Of Use**6%
*“Easy to put on”*
**Shape/Style**5%
*“Stylish”*
**Metal Authenticity**4%
*“Real silver”*
**Advertised Vs Actual Product**3%
*“True to picture”*
**Design-Overall**2%
*“Great design”*
### **What buyers complain about **
**Size-Overall**43%
*“Doesnt fit in nose”*
**Durability**9%
*“One earring broke within 1 week of wearing it, very disappointing”*
**Quality-Overall**8%
*“quality control is poor”*
**Value For Money**5%
*“Thus, Im always looking for stuff that just looks expensive”*
**Allergies**4%
*“My daughters ears always gets infected”*
**Color**3%
*“Color is extremely pale and appears brown”*
**Metal Authenticity**3%
*“Not sterling silver”*
**Brightness/Shine/Glow**3%
*“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”*
**Precious Gemstone**2%
*“was very disappointed to see a stone fell out of the 3-stone pair”*
**Advertised Vs Actual Product**2%
*“The picture is totally inaccurate from what you receive”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**11%
**Quality-Overall**8%
**Metal Authenticity**6%
**Color**5%
**Defective Material/Parts**4%
**Shape/Style**3%
**Ease Of Use**1%
**Wrong Dimensions**1%
**Functionality-Overall**1%
## **Common questions**
- **Is amethyst earrings profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the amethyst earrings niche?**
- 31 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in amethyst earrings?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.
- **When does demand for amethyst earrings peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the amethyst earrings niche?**
- Listings span $7.18–$79.99; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.
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