---
title: "Amethyst Bracelet — $249K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-bracelet"
last_updated: "2026-08-06T02:46:14.437Z"
locale: en
meta:
description: "Niche score 54/100 · $249K/yr market · 462K searches/yr · $15.13 avg price. Soft demand (-10.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $249K/yr market · 462K searches/yr · $15.13 avg price. Soft demand (-10.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amethyst Bracelet — $249K/yr Amazon US Niche (2026) - Flapen"
---
# **amethyst bracelet**
**Worth a look**
Shows a sweet-spot price point ($15.13 avg), but soft demand (-10.2% this quarter) keeps it on the watch list.
Market size 46Growth 20Conversion 45Competition 61Returns 68Price range 73Avg price 75Brand share 74Review moat 73Quality gap 48
**Avg price**
**Great****$15.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****577.97**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.38–$122.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$249K**
$249K/yr · 462K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, amethyst bracelet is a $249K/yr Amazon United States market (462K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst bracelet market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$227K–$303K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,603**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**33%**
- LPBeads21% - Vinswet15% - GolbalJew10% - MAIBAOTA7% - Rosolaratop7% - RIZILIA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-bracelet/trend)
## **Top amethyst bracelet search terms**
- **amethyst bracelet**164K/yr-23.8%1.1% conv. - **purple bracelet**98K/yr+12.3%1.1% conv. - **purple bracelets for women**62K/yr+4.7%1.6% conv. - **purple bracelets**30K/yr+18.4%1.2% conv. - **amethyst bracelet for women**39K/yr-41.4%1.1% conv. - **purple beaded bracelet**15K/yr+27.8%2.0% conv. - **amethyst bracelet for men**13K/yr-9.3%0.4% conv. - **amethyst crystal bracelet**8K/yr-5.1%0.9% conv. - **amatista bracelet**5K/yr-1.0%1.0% conv. - **amethyst bracelets**8K/yr-28.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/amethyst-bracelet/search-terms)
## **Top amethyst bracelet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$20K12%$30K16%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$7.80**4.5★1,591 rev](https://www.amazon.com/dp/B0DK8Q74NW) [2**Vinswet Healing Crystal Beaded Bracelets for Women Natural Amethyst Moonstone Gemstones Bracelet Anxiety Stress Relief Heart Charm Bracelet Handmade purple Jewelry Gifts for Women**Vinswet**$9.57**4.6★660 rev](https://www.amazon.com/dp/B0BJDSFCHJ) [3**GolbalJew Crystal Stone Beaded Bracelets for Women Amethyst Beads**GolbalJew**$7.00**4.4★77 rev](https://www.amazon.com/dp/B0FD3BCKL4) [4**Rosolaratop Natural Amethyst Beaded Bracelet Purple Gemstone Round Polished Beads Stretch Style (8MM elasticity)**Rosolaratop**$26.55**4.9★10 rev](https://www.amazon.com/dp/B0GGYZWPDX) [5**MAIBAOTA Amethyst Bracelet for Women 8 mm Natural Gemstone Purple Bracelet Healing Crystal Bracelet Crystal Jewelry Gifts for Mom Mothers Day Gifts Round Gemstone Beaded Bracelets**MAIBAOTA**$8.72**4.5★140 rev](https://www.amazon.com/dp/B0CCTVDMTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eiodoni 5PCS Purple Bracelets for Women Stackable Bohemian Glass Crystal**Eiodoni**$6.93**16 rev4mo ago](https://www.amazon.com/dp/B0GTQ5H22F) [**Rosolaratop Natural Amethyst Beaded Bracelet Purple Gemstone Round Polished Beads Stretch Style (8MM elasticity)**Rosolaratop**$26.55**10 rev6mo ago](https://www.amazon.com/dp/B0GGYZWPDX) [**Caiyao Bohemian Multilayer Stackable Seed Beaded Bracelets Colorful Crystal Glass Beads Strand Bangle Bracelet BFF Wristbands Bracelet for Women Summer Beach Hawaii Jewelry Birthday Gifts (Purple 1)**Caiyao**$6.38**301 rev9mo ago](https://www.amazon.com/dp/B0FWK2CNHC) [**LPBeads 4mm Purple Amethyst Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$10.16**12 rev1y ago](https://www.amazon.com/dp/B0FFR7TRRY) [**GolbalJew Crystal Stone Beaded Bracelets for Women Amethyst Beads**GolbalJew**$7.00**77 rev1y ago](https://www.amazon.com/dp/B0FD3BCKL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eiodoni 5PCS Purple Bracelets for Women Stackable Bohemian Glass Crystal**Eiodoni**$6.93**4.5★**▲ 96%**](https://www.amazon.com/dp/B0GTQ5H22F) [**2Pcs Stackable Purple Bracelet Set for Women Purple Cubic Zirconia Tennis Bracelet Adjustable 18K Gold Plated Clover Bracelet Set for Womenpurple-colored**Generic**$16.85**4.1★**▲ 90%**](https://www.amazon.com/dp/B0G5XQ2LH5) [**Rosolaratop Natural Amethyst Beaded Bracelet Purple Gemstone Round Polished Beads Stretch Style (8MM elasticity)**Rosolaratop**$26.55**4.9★**▲ 87%**](https://www.amazon.com/dp/B0GGYZWPDX) [**Cherry Tree Collection Dogtooth Amethyst Bracelet 8mm Round Beads Small**Cherry Tree Collection**$15.07**4.6★**▲ 86%**](https://www.amazon.com/dp/B09SX4C77L) [**BANANE LAB Deep Purple Amethyst Bracelet 6mm Beads Fits 6.5 Wrist**BANANE LAB**$8.50**4.6★**▲ 75%**](https://www.amazon.com/dp/B0DHLMY62Y)
**~~View all trending →~~**
## **What buyers say about amethyst bracelet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“Beautiful color”*
**Quality-Overall**13%
*“I appreciate the quality in these bracelets”*
**Gifting Purpose**10%
*“perfect for gifting”*
**Value For Money**7%
*“Great value and so comfortable to wear”*
**Precious Gemstone**6%
*“Definitely seem to be real and quality stones”*
**Size-Overall**5%
*“Easy fit”*
**Stretchability/Expandability/Elasticity**4%
*“The elastic on them feel strong”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Ease Of Use**3%
*“it's open a lot pretty easy it loosen it's locking pressure fast”*
**Embellishment/Embroidery Quality**3%
*“Very pretty bracelet”*
### **What buyers complain about **
**Durability**22%
*“It broke to pieces”*
**Size-Overall**19%
*“Not a good fit”*
**Color**9%
*“Color is wrong”*
**Quality-Overall**9%
*“Made really poor didnt last me more than two days, it broke”*
**Wrist Fit**6%
*“Not for 7 in wrist or larger”*
**Advertised Vs Actual Product**4%
*“Picture is misleading regarding size”*
**Functionality-Overall**3%
*“Does not work”*
**Material Quality**3%
*“Materials are not the best quality”*
**Fastener Quality**3%
*“Hard to clasp/unclasp”*
**Defective Material/Parts**3%
*“Broken item”*
### **Top return reasons **
**Size-Overall**26%
**Wrist Fit**19%
**Color**17%
**Advertised Vs Actual Product**10%
**Quality-Overall**5%
**Stretchability/Expandability/Elasticity**3%
**Durability**3%
**Fastener Quality**2%
**Width**2%
**Functionality-Overall**2%
## **Common questions**
- **Is amethyst bracelet profitable to sell on Amazon United States?**
- The niche generates $249K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the amethyst bracelet niche?**
- 24 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in amethyst bracelet?**
- Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 2.3%.
- **When does demand for amethyst bracelet peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the amethyst bracelet niche?**
- Listings span $6.38–$122.29; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 578 reviews — the moat a new listing must climb.
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