---
title: "American Flag Shorts — $230K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-shorts"
last_updated: "2026-08-09T08:21:15.883Z"
locale: en
meta:
description: "Niche score 64/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $230K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "American Flag Shorts — $230K/yr Amazon US Niche (2026) - Flapen"
---
# **american flag shorts**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 100Conversion 11Competition 97Returns 19Price range 83Avg price 95Brand share 95Review moat 25Quality gap 53
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$23.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.53–$50.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$230K**
$230K/yr · 1.1M searches
**Review moat**
**Bad****4,101.35**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, american flag shorts is a $230K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **american flag shorts market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$184K–$231K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#6,223**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**88 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**39%**
Top 20: 70%
**Top-5 click share**
**11%**
Top 20: 28%
**Open market**
**59%**
- maamgic11% - FT FENTENG10% - Gleeease8% - Yufawow6% - KAILUA SURF4% - Amazon Essentials4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
350K250KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 92.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-shorts/trend)
## **Top american flag shorts search terms**
- **american flag swim trunks men**139K/yr>1,000%0.9% conv. - **american flag shorts**141K/yr>1,000%0.4% conv. - **american flag shorts women**92K/yr>1,000%0.3% conv. - **4th of july shorts**78K/yr>1,000%0.2% conv. - **mens american flag swim trunks**78K/yr>1,000%1.0% conv. - **mens 4th of july swim trunks**55K/yr>1,000%0.7% conv. - **american flag shorts men**60K/yr>1,000%0.4% conv. - **usa shorts**69K/yr>1,000%0.3% conv. - **american flag swim trunks**44K/yr>1,000%0.8% conv. - **usa swim trunks**40K/yr>1,000%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-shorts/search-terms)
## **Top american flag shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$5K3%$7K4%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**maamgic 7 Inch Mens Swim Trunks with Compression Liner Board Shorts with Zippered Pocket Bathing Suit for Beach Vacation Beige and Red Eagle American Flag Large**maamgic**$30.85**4.8★456 rev](https://www.amazon.com/dp/B0CSYF1F4Q) [2**FT FENTENG Mens Swim Trunks for Men Hawaii Quick Dry Beach Swimming Trunks Vintage Black American Flag Board Shorts Mens Swimwear Bathing Suit with Mesh Lining X-Large**FT FENTENG**$19.97**4.5★6,410 rev](https://www.amazon.com/dp/B085C1RXD4) [3**Gleeease Swim Trunks Men Bathing Suit Men 5 inch with Compression Liner Pockets Drawstring 2 in 1 Quick Dry Stretch Lined Funny Beach Swimming Pool American Flag Large**Gleeease**$21.77**4.6★918 rev](https://www.amazon.com/dp/B0DRN8RGYC) [4**KAILUA SURF Mens Swim Trunks - Long Quick Dry Boardshorts with Mesh Lining 9 Inch Inseam**KAILUA SURF**$19.01**4.6★11,706 rev](https://www.amazon.com/dp/B07S2FQS3X) [5**FT FENTENG Mens Swim Trunks for Men Hawaii Quick Dry Beach Shorts for Men Swimming Trunks Vintage Black American Flag Mens Board Shorts Swimwear Bathing Suit with Mesh Lining Large**FT FENTENG**$19.97**4.5★6,410 rev](https://www.amazon.com/dp/B085C2KTNG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**7 Inch 7in Men Swim Trunks mid-thigh Compression Liner Quick Dry Pocket Lined Inseam American Flag 4th July Red White Blue USA Patriotic Male Swimwear Swimsuit Boardshorts Bathing Suit Beach Short**Yufawow**$19.98**242 rev4mo ago](https://www.amazon.com/dp/B0GR87Y29M) [**Gleeease Mens Board Shorts Swim Shorts Men 9 Inch with Compression Liner Pockets Drawstring Quick Dry Stretch Lined 2-in-1 American Flag Beach Swimming Pool Surf Eagle-2 Medium**Gleeease**$20.25**235 rev5mo ago](https://www.amazon.com/dp/B0GJDJS645) [**9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Pocket Lined Inseam American Flag 4th July Red White Blue USA Patriotic Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Beach Short**Yufawow**$19.32**299 rev6mo ago](https://www.amazon.com/dp/B0FV7HGKSC) [**Kanu Surf mens Monaco (Regular & Extended Sizes) Swim Trunks Usa American Flag Medium US**Kanu Surf**$14.85**8,380 rev11mo ago](https://www.amazon.com/dp/B01N7OMG29) [**aoenbork American Flag Shorts Men Quick Dry 4th of July Mens Shorts Casual with Pockets and Adjustable Drawstring L**aoenbork**$22.01**40 rev1y ago](https://www.amazon.com/dp/B0F3J4JVYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**7 Inch 7in Men Swim Trunks mid-thigh Compression Liner Quick Dry Pocket Lined Inseam American Flag 4th July Red White Blue USA Patriotic Male Swimwear Swimsuit Boardshorts Bathing Suit Beach Short**Yufawow**$19.98**4.6★**— 3%**](https://www.amazon.com/dp/B0GR87Y29M) [**aoenbork American Flag Shorts Men Quick Dry 4th of July Mens Shorts Casual with Pockets and Adjustable Drawstring L**aoenbork**$22.01**4.3★**— 3%**](https://www.amazon.com/dp/B0F3J4JVYL) [**American Trends Mens Swim Trunks 7 Inch with Compression Liner Quick Dry Swim Shorts for Men Beach Board Shorts Bathing Suit with Pockets Large American Flag**American Trends**$24.64**4.6★**— 3%**](https://www.amazon.com/dp/B0B154BL8K) [**maamgic Mens Swim Trunks 5 Inch with Mesh Lining Quick Dry Mens Bathing Suit Swim Shorts for Swimming and Beach Medium**maamgic**$20.29**4.6★**— 2%**](https://www.amazon.com/dp/B0861PTV1L) [**Gleeease Mens Board Shorts Swim Shorts Men 9 Inch with Compression Liner Pockets Drawstring Quick Dry Stretch Lined 2-in-1 American Flag Beach Swimming Pool Surf Eagle-2 Medium**Gleeease**$20.25**4.7★**— 2%**](https://www.amazon.com/dp/B0GJDJS645)
**~~View all trending →~~**
## **What buyers say about american flag shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Fit is accurate”*
**Comfort-Overall**15%
*“Extremely comfortable”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**4%
*“they are affordable”*
**Advertised Vs Actual Product**4%
*“Looks like the picture”*
**Material Quality**4%
*“Thick material”*
**Stretchability/Expandability/Elasticity**3%
*“The material is stretchy at the top and is cute”*
**Color**3%
*“bright colors”*
**Pockets/Compartments**2%
*“Handy pockets”*
**Soft Feel**1%
*“Super soft and comfy after washing”*
### **What buyers complain about **
**Size-Overall**34%
*“fits loosely”*
**Quality-Overall**5%
*“unfortunately it is not made well”*
**Material Quality**5%
*“Cheap material”*
**Color**3%
*“The color is completely off”*
**Durability**3%
*“Falling apart after only a few times wearing it”*
**Stitch/Finish/Polish**3%
*“the stitching is very uneven”*
**Value For Money**2%
*“Super cheap and not worth the money”*
**Strap/String Quality**2%
*“The buckle broke”*
**Pockets/Compartments**2%
*“Mesh pocket hole, otherwise great”*
**Transparency**2%
*“See through”*
### **Top return reasons **
**Size-Overall**56%
**Length**11%
**Waist Fit**11%
**Hip Fit**4%
**Material Quality**3%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Inseam Fit**1%
**Shape/Style**1%
## **Common questions**
- **Is american flag shorts profitable to sell on Amazon United States?**
- The niche generates $230K/yr across 254 tracked products. 28 of 78 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the american flag shorts niche?**
- 88 brands and 122 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in american flag shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.7% — above our launch gate.
- **When does demand for american flag shorts peak?**
- Demand peaks in Jun–Jul; the busiest month runs 92.2× the quietest.
- **What does it cost to enter the american flag shorts niche?**
- Listings span $8.53–$50.49; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 4,101 reviews — the moat a new listing must climb.
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