---
title: "american flag overalls — $662K/yr Amazon United States Niche, Score 73/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls"
last_updated: "2026-07-20T18:13:15.994Z"
locale: en
meta:
description: "american flag overalls shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "american flag overalls shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "american flag overalls — $662K/yr Amazon United States Niche, Score 73/100 - Flapen"
---
# **american flag overalls**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 100Conversion 17Competition 95Returns 31Price range 89Avg price 95Brand share 82Review moat 72Quality gap 79
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$34.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.48–$56.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****600.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$662K**
$662K/yr · 1.4M searches
**Returns**
**Okay****5.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, american flag overalls is a $662K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 73/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$525K–$699K**
- units × avg price
- **Launch success**
- **83%**
- 25 of 30 new (360d)
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#8,495**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **99%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **163 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**53%**
Top 20: 93%
**Top-5 click share**
**19%**
Top 20: 48%
**Open market**
**41%**
- Yuanbang19% - Bindefon13% - Odefou9% - YXLUOKY7% - Zhangyan6% - OeyFnbmO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
400K300KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 122.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$40K8%$53K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 102 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yuanbang American Flag Overalls Bib Denim Shorts Jean Romper Casual Workout Summer Adjustable Strap Jumpsuit for Men Women(red white blue XL)**Yuanbang**$40.34**4.3★1,824 rev](https://www.amazon.com/dp/B08FFWX3FK) [2**YXLUOKY Festival Overalls for Men Shorts Romper Work Jumpsuits Bibs Coveralls(Red White and Blue L)**YXLUOKY**$37.82**4.3★1,044 rev](https://www.amazon.com/dp/B08C7THHHZ) [3**Odefou Bib Overalls for Men Shorts Romper Festival Jumpsuits Fashion Coveralls(Flag Print 2XL)**Odefou**$39.95**4.4★489 rev](https://www.amazon.com/dp/B0BG8SM72V) [4**Zhangyan Bib Overalls for Men Shorts Jumpsuit Festival Coveralls**Zhangyan**$32.55**4.3★651 rev](https://www.amazon.com/dp/B095WWPCNV) [5**Yuanbang American Flag Overalls Bib Denim Shorts Jean Romper Casual Workout Summer Adjustable Strap Jumpsuit for Men Women(red white blue 2XL)**Yuanbang**$40.56**4.3★1,824 rev](https://www.amazon.com/dp/B08FFWHKLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unisex Patriotic American Flag Bib Overall Shorts 3Pcs 4th of July Costume Outfits Festival Romper Adjustable Straps Jumpsuit**Generic**$24.30**0 rev1mo ago](https://www.amazon.com/dp/B0GZG4SM7N) [**Maxim Party Supplies American Flag Overalls Men Medium**Maxim Party Supplies**$27.58**19 rev2mo ago](https://www.amazon.com/dp/B0GR3NNVYP) [**HRTELISI American Flag Overalls for Men Women 5Psc 250th Anniversary 4th of July Coveralls Shorts Kit USA Romper Couple (US Alpha Large Regular Regular Unisex Red-1)**HRTELISI**$42.00**6 rev2mo ago](https://www.amazon.com/dp/B0GZ3NPS85) [**HRTELISI American Flag Overalls for Men Women 6Psc 250th Anniversary 4th of July Coveralls Shorts Kit USA Romper Couple (US Alpha Large Regular Regular Unisex Red-4(with Cloak))**HRTELISI**$56.81**7 rev2mo ago](https://www.amazon.com/dp/B0GZ3XGLZR) [**HRTELISI American Flag Overalls for Men Women 5Psc 250th Anniversary 4th of July Coveralls Shorts Kit USA Romper Couple (US Alpha Large Regular Regular Unisex Red-2)**HRTELISI**$42.46**6 rev2mo ago](https://www.amazon.com/dp/B0GYXTQSCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QOSAKIY Overalls for Men Bib Coveralls Shorts Romper Printed Jumpsuits Festival Outfits(American Flag 2XL)**QOSAKIY**$34.60**4.7★**— 3%**](https://www.amazon.com/dp/B0FMFPBTFD) [**Apparlxer Mens American Flag Overalls American Flag Bib Shorts Jumpsuits 4th of July Overalls with Accessories Set (US Alpha Large Regular Regular C)**Apparlxer**$32.18**4.1★**— 3%**](https://www.amazon.com/dp/B0GXFGMM7N) [**Maxim Party Supplies American Flag Overalls Men Medium**Maxim Party Supplies**$27.58**3.5★**— 3%**](https://www.amazon.com/dp/B0GR3NNVYP) [**Mainfini Mens American Flag Short Overall Denim Causal Funny Jumpsuit Onesie Memorial Day Pants Graphic Classic Durable Soft Cotton Stars And Stripes Costume Red White And Blue Romper Red XL**Mainfini**$41.52**4.4★**— 3%**](https://www.amazon.com/dp/B0GTLDCD8Q) [**Joyesplay American Flag Overalls for Men and Women 4th of July Denim Overalls Couple Adjustable Straps Jumpsuit (US Alpha Large Regular Regular Type A)**Joyesplay**$32.11**4.2★**— 3%**](https://www.amazon.com/dp/B0DZS6QWPY)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“The fit is flattering”*
**Quality-Overall**15%
*“The glasses are also a good quality”*
**Comfort-Overall**11%
*“Very comfy”*
**Material Quality**5%
*“decent material”*
**Value For Money**4%
*“Good for the price”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**3%
*“The colors are bright”*
**Durability**3%
*“they're durable and comfortable”*
**Shape/Style**2%
*“Cute Style”*
**Pockets/Compartments**2%
*“the handy pockets that are actually useful”*
### **What buyers complain about **
**Size-Overall**35%
*“To long”*
**Quality-Overall**8%
*“Cheap”*
**Strap/String Quality**5%
*“one strap isnt even sewn on”*
**Value For Money**4%
*“Super cheap and not worth the money”*
**Material Quality**3%
*“I figured the material would be thinner/cheaper feeling”*
**Thickness**2%
*“The denim material is thicker than expected”*
**Stretchability/Expandability/Elasticity**2%
*“These dont really have any stretch to it either so I suppose going bigger is preferred to smaller”*
**Stiffness**1%
*“They are a bit stiff”*
**Chest Fit**1%
*“The stars are on the wrong side of the chest”*
**Shoulder Fit**1%
*“Runs small and the shoulder clasp come undone easily”*
### **Top return reasons **
**Size-Overall**56%
**Waist Fit**13%
**Length**9%
**Width**4%
**Material Quality**2%
**Chest Fit**2%
**Hip Fit**2%
**Inseam Fit**2%
**Thigh Fit**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is american flag overalls profitable to sell on Amazon United States?**
- The niche generates $662K/yr across 102 tracked products. 25 of 30 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (73/100).
- **How competitive is the american flag overalls niche?**
- 38 brands and 45 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in american flag overalls?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.3%.
- **When does demand for american flag overalls peak?**
- Demand peaks in Jun–Jul; the busiest month runs 122.7× the quietest.
- **What does it cost to enter the american flag overalls niche?**
- Listings span $11.48–$56.81; the average listing price is $34.97 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.
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