---
title: "American Eagle Underwear Men — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/american-eagle-underwear-men"
last_updated: "2026-08-09T08:23:27.115Z"
locale: en
meta:
description: "Niche score 53/100 · $173K/yr market · 556K searches/yr. A deep review moat (27,914 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $173K/yr market · 556K searches/yr. A deep review moat (27,914 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "American Eagle Underwear Men — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **american eagle underwear men**
**Worth a look**
Shows a sweet-spot price point ($26.61 avg), but a deep review moat (27,914 avg reviews) keeps it on the watch list.
Market size 35Growth 53Conversion 15Competition 92Returns 56Price range 93Avg price 95Brand share 41Review moat 12Quality gap 45
**Avg price**
**Incredible****$26.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.82–$53.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+24.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$173K**
$173K/yr · 556K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****27,913.55**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, american eagle underwear men is a $173K/yr Amazon United States market (556K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **american eagle underwear men market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$213K–$266K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 56%
**Open market**
**17%**
- Hanes35% - Nautica16% - BAMBOO COOL14% - Fruit of the Loom12% - Calvin Klein3% - CHAPS UNDERWEAR3% - Open — no brand owns it (13 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.5% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/american-eagle-underwear-men/trend)
## **Top american eagle underwear men search terms**
- **woven boxers for men**47K/yr+98.0%0.2% conv. - **mens woven boxers**40K/yr+106.1%0.2% conv. - **woven boxers**35K/yr+120.1%0.1% conv. - **knit boxers for men**48K/yr+5.2%1.3% conv. - **mens knit boxers**46K/yr+4.6%1.1% conv. - **loose boxers for men**29K/yr+8.6%1.6% conv. - **mens boxer shorts cotton**30K/yr+3.1%1.5% conv. - **nautica boxers for men**33K/yr+10.5%1.3% conv. - **mens loose boxers**27K/yr+3.6%1.2% conv. - **mens boxers loose fit**25K/yr+23.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/american-eagle-underwear-men/search-terms)
## **Top american eagle underwear men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$16K12%$21K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hanes Mens Boxers Cotton Knit Comfortable Boxer Underwear Moisture-wicking Cotton Boxers 5 count (pack of 1)**Hanes**$19.56**4.6★75,297 rev](https://www.amazon.com/dp/B00CAXS3LS) [2**Hanes Men Hanes Mens Tagless Boxers with Exposed Waistband Assorted Multi-Packs and Colors**Hanes**$24.38**4.6★117,223 rev](https://www.amazon.com/dp/B086L78CDJ) [3**Hanes Mens Boxers Cotton Knit Comfortable Underwear Moisture-wicking 5-pack Boxer-shorts Assorted - 5 Pack Medium US**Hanes**$19.51**4.6★75,297 rev](https://www.amazon.com/dp/B00CAXS2Q4) [4**BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large**BAMBOO COOL**$34.63**4.6★1,369 rev](https://www.amazon.com/dp/B0D47BDDS2) [5**Nautica Mens 4 Pack Classic Cotton Loose Knit Boxers**Nautica**$23.59**4.7★2,913 rev](https://www.amazon.com/dp/B07QGBFD6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CHAPS UNDERWEAR Mens Underwear Cotton Woven Boxers for Men Breathable Boxer Underwear**CHAPS UNDERWEAR**$19.08**108 rev12mo ago](https://www.amazon.com/dp/B0FJPHY539) [**BAMBOO COOL Mens Boxers Durable Comfortable Boxer Shorts for Men Loose Ultra-Soft Mens Underwear (5 Pack) X-Large**BAMBOO COOL**$45.09**394 rev1y ago](https://www.amazon.com/dp/B0F1T3FMWG) [**Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large**Fruit of the Loom**$23.52**39,055 rev1y ago](https://www.amazon.com/dp/B0F1DPPFX2) [**BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large**BAMBOO COOL**$34.63**1,369 rev2y ago](https://www.amazon.com/dp/B0D47BDDS2) [**BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Knit Boxers Short for Men (3 Pack) Large**BAMBOO COOL**$33.96**1,369 rev2y ago](https://www.amazon.com/dp/B0BZYS7B84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hanes mens Exposed Waistband Knit - Multiple Packs Available boxer shorts Assorted 5 Pack Small US**Hanes**$18.88**4.6★**▲ 59%**](https://www.amazon.com/dp/B00CAXS1WO) [**Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large**Fruit of the Loom**$23.52**4.5★**▲ 54%**](https://www.amazon.com/dp/B0F1DPPFX2) [**BAMBOO COOL Mens Boxers Durable Comfortable Boxer Shorts for Men Loose Ultra-Soft Mens Underwear (5 Pack) X-Large**BAMBOO COOL**$45.09**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F1T3FMWG) [**Nautica Mens 4 Pack Classic Cotton Loose Knit Boxers**Nautica**$22.77**4.7★**▲ 40%**](https://www.amazon.com/dp/B07QC4C88G) [**Hanes Mens Tagless Boxer With Exposed Waistband Multi-Packs 6 Pack - Assorted Large**Hanes**$24.34**4.6★**▲ 35%**](https://www.amazon.com/dp/B086L77BVP)
**~~View all trending →~~**
## **What buyers say about american eagle underwear men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“They are the most comfortable ones you can buy”*
**Size-Overall**19%
*“Fit like a glove”*
**Quality-Overall**12%
*“Good quality, arrived on time as promised”*
**Value For Money**7%
*“Great value”*
**Soft Feel**5%
*“Comfortable and soft”*
**Material Quality**5%
*“light material”*
**Breathability**3%
*“Comfortable and Breathable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**2%
*“Love the colors”*
**Durability**1%
*“Durable: So far, they are holding up well to daily wear and tear”*
### **What buyers complain about **
**Size-Overall**19%
*“Size down”*
**Quality-Overall**11%
*“Poor Quality”*
**Comfort-Overall**7%
*“the fabric is not very comfortable”*
**Material Quality**7%
*“Material is very itchy”*
**Stretchability/Expandability/Elasticity**5%
*“No stretch”*
**Thickness**4%
*“The thickness is about the same too”*
**Waist Fit**3%
*“A bit too tight around the waist”*
**Thigh Fit**3%
*“Very tight in the thigh”*
**Durability**3%
*“Won't last”*
**Value For Money**3%
*“this ridiculous pricing”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**17%
**Material Quality**8%
**Length**6%
**Thigh Fit**5%
**Advertised Vs Actual Product**3%
**Thin**2%
**Comfort-Overall**2%
**Quality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is american eagle underwear men profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 80 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the american eagle underwear men niche?**
- 19 brands and 93 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in american eagle underwear men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.8%.
- **When does demand for american eagle underwear men peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the american eagle underwear men niche?**
- Listings span $13.82–$53.15; the average listing price is $26.61 (sweet spot $15–$100). The average incumbent carries 27,914 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)