---
title: "Ally Pin — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ally-pin"
last_updated: "2026-08-09T10:08:22.075Z"
locale: en
meta:
description: "Niche score 55/100 · $8K/yr market · 27K searches/yr · $8.41 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $8K/yr market · 27K searches/yr · $8.41 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ally Pin — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **ally pin**
**Worth a look**
Shows a thin review moat (59 avg reviews), but a small market ($8K/yr) keeps it on the watch list.
Market size 2Growth 96Conversion 44Competition 56Returns 96Price range 15Avg price 23Brand share 87Review moat 97Quality gap 25
**Review moat**
**Incredible****59.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Incredible****+166.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.41**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.87–$16.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$8K**
$8K/yr · 27K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ally pin is a $8K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ally pin market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$17K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#41,391**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**51%**
Top 20: 84%
**Open market**
**46%**
- TungminJ13% - POYAMUSE12% - mintolex8% - Arturbo8% - ALMHH7% - Hokum and Snark6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +166.7% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jun · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/ally-pin/trend)
## **Top ally pin search terms**
- **ally pin**18K/yr+109.3%4.5% conv. - **pride ally pin**6K/yr+729.3%5.6% conv. - **lgbtq ally pin**3K/yr+74.0%4.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/ally-pin/search-terms)
## **Top ally pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3158%$63012%$94616%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Pride Pins Pride Ally Flag Button Rainbow Pins for Ties Suit Lapels Jackets Shirts Hats Scarves Sweaters Bags**TungminJ**$9.31**4.7★181 rev](https://www.amazon.com/dp/B0D7YTPB7F) [2**Rainbow Pride Flag Ally Enamel Brooch Pin for LGBT Equality Supporter Lapel Pins for Clothes Backpacks Hats-ally**POYAMUSE**$5.18**4.7★142 rev](https://www.amazon.com/dp/B0BW3VPBCF) [3**Mintolex 6PCS LGBTQ+ Pride Pins Set Progress Pride Ally Pin Badges Flag Button Rainbow Enamel Brooch Youre Safe with Me Can Be Yourself Free Mom Hugs LGBT Gay Lesbian Trans Accessories 6pcs**mintolex**$9.25**4.8★169 rev](https://www.amazon.com/dp/B0DXFB5GBG) [4**ALMHH You are Safe with Me Pin Pride Jewelry Ally Enamel Pins Lgbtq Pin Nurse Doctor Medical Students Pins Rainbow Brooch Pin for Backpacks Clothing Hat Lanyard Scarf Funny Badge Gift**ALMHH**$5.22**4.4★244 rev](https://www.amazon.com/dp/B0B2MDNNCS) [5**Arturbo Straight Ally Pride Flag LGBTQ Pins Rainbow Enamel Lapel Pin Metal Brooches Funny Badges for Christmas New Year Gifts Decoration**Arturbo**$7.91**4.7★228 rev](https://www.amazon.com/dp/B0CDTYZM1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Pack Pride Ally LGBTQ Enamel Pin Buttons Rainbow Pins for Ties Lapels Jackets Shirts Hats Bags**MASU&FHWE**$8.27**3 rev5mo ago](https://www.amazon.com/dp/B0GLNXPQQZ) [**CDTRYLXKJ Pride Pins Rainbow LGBTQ Pins Bulk LGBT Enamel Brooch Pin for Clothes Bags Hats Accessories Lesbian Bisexual Gay Pride Ally Pin Rainbow Accessories-cat**CDTRYLXKJ**$6.57**22 rev5mo ago](https://www.amazon.com/dp/B0GK9Q3485) [**Id Rather Be Excluded For Who I Include Than Included For Who I Exclude Pin Brooch LGBT Pride Enamel Pin Pride Month Gift For Gay Transgender Lesbian Bisexual LGBTQ Support Brooches Queer Affirmation Accessories**THE ARTISAN'S WHISPER**$5.07**6 rev1y ago](https://www.amazon.com/dp/B0FGJQ3647) [**Youre Safe To Be You Around Me Pin Brooch LGBT Ally Enamel Pin Pride Month Gift For Gay Lesbian Transgender Bestie Supportive Friend LGBTQ Pride Brooches Rainbow Flag Lapel Badge Queer Rights Accessories**THE ARTISAN'S WHISPER**$4.99**8 rev1y ago](https://www.amazon.com/dp/B0FF4YT5X4) [**Straight But Not Narrow LGBTQ Ally Enamel Pin Inclusive Support Metal Badge Brooch**Velleora**$7.49**9 rev1y ago](https://www.amazon.com/dp/B0FF347D93)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tondiamo 24 Pcs Gay Pride Enamel Pins Bulk Rainbow Lgbt Lapel Pins Metal Pride Brooches for Clothing Bags Jacket Hats Backpack Decoration(I Am an Ally)**Tondiamo**$13.15**5.0★**▲ 102%**](https://www.amazon.com/dp/B0DT16C21C) [**8 Pack Pride Ally LGBTQ Enamel Pin Buttons Rainbow Pins for Ties Lapels Jackets Shirts Hats Bags**MASU&FHWE**$8.27**3.9★**▲ 100%**](https://www.amazon.com/dp/B0GLNXPQQZ) [**Arturbo I AM An Ally Pride Flag LGBTQ Pins Rainbow Enamel Metal Funny Lapel Pins Badge Brooch for Gifts Decoration**Arturbo**$6.22**4.7★**▲ 91%**](https://www.amazon.com/dp/B0BFRRC3PD) [**Pride Pins 6PCS LGBTQ Pins Set You Are Safe with Me Ally Pin Rainbow Flag Goose Cat Enamel Pin Badge Gay Lesbian Trans Accessories Gift for Pride Month**OUMAIGA**$9.98**5.0★**▲ 90%**](https://www.amazon.com/dp/B0F48DHV7J) [**ALMHH You are Safe with Me Pin Pride Jewelry Ally Enamel Pins Lgbtq Pin Nurse Doctor Medical Students Pins Rainbow Brooch Pin for Backpacks Clothing Hat Lanyard Scarf Funny Badge Gift**ALMHH**$5.22**4.4★**▲ 71%**](https://www.amazon.com/dp/B0B2MDNNCS)
**~~View all trending →~~**
## **What buyers say about ally pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good quality and bright colors”*
**Color**21%
*“Very vivid colors”*
**Advertised Vs Actual Product**9%
*“It is exactly what is said it was”*
**Size-Overall**6%
*“Great size”*
**Ease Of Use**4%
*“just easy enough that it doesnt take a huge effort to pull off the back part”*
**Strength**3%
*“sturdy”*
**Value For Money**3%
*“great selection & priced well”*
**Shape/Style**3%
*“I like the variety and styles”*
**Durability**2%
*“seem really durable”*
**Locking Mechanism**2%
*“Pins are secure”*
### **What buyers complain about **
**Size-Overall**17%
*“That's on me for not liking at the product dimensions”*
**Locking Mechanism**16%
*“Mechanical latch is horrible”*
**Quality-Overall**12%
*“I like to collect fun and amusing pins, and sometimes when you order online, the pins don't really match up to an expected level of quality”*
**Durability**11%
*“the back immediately broke”*
**Strength**10%
*“Only thing I don't like is that the backs are not very strong”*
**Add-Ons/Attachments**7%
*“the backs don't always stay attached on some”*
**Functionality-Overall**5%
*“NOT ONE IN 30 WORKED”*
**Weight Heavy**2%
*“It's borderline too heavy”*
**Thickness**2%
*“The backing is so thin the pins stabbed straight through them in transit”*
### **Top return reasons **
**Size-Overall**48%
**Defective Material/Parts**10%
**Add-Ons/Attachments**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Fastener Quality**4%
**Color**4%
**Quality-Overall**2%
**Value For Money**2%
**Shape/Style**1%
## **Common questions**
- **Is ally pin profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +166.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ally pin niche?**
- 31 brands and 35 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in ally pin?**
- Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 0.8%.
- **When does demand for ally pin peak?**
- Demand peaks in Feb–Jun; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the ally pin niche?**
- Listings span $4.87–$16.85; the average listing price is $8.41 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
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