---
title: "Alice in Wonderland Costume Girls — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/alice-in-wonderland-costume-girls"
last_updated: "2026-08-09T07:33:33.978Z"
locale: en
meta:
description: "Niche score 42/100 · $19K/yr market · 105K searches/yr · $28.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $19K/yr market · 105K searches/yr · $28.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alice in Wonderland Costume Girls — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **alice in wonderland costume girls**
**Skip it**
High returns (15.1%) — this niche doesn't clear our bar today.
Market size 5Growth 14Conversion 8Competition 80Returns 0Price range 90Avg price 95Brand share 87Review moat 72Quality gap 43
**Avg price**
**Incredible****$28.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.75–$48.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****613.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 105K searches
**Returns**
**Bad****15.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, alice in wonderland costume girls is a $19K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alice in wonderland costume girls market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#2,630**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **18.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**48%**
Top 20: 91%
**Top-5 click share**
**35%**
Top 20: 67%
**Open market**
**45%**
- Irtysh13% - ReliBeauty12% - Belle Poque10% - qnprt8% - Aoiviss7% - ALIREVERIE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 49.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/alice-in-wonderland-costume-girls/trend)
## **Top alice in wonderland costume girls search terms**
- **alice in wonderland costume kids**41K/yr-28.1%0.5% conv. - **alice dress**11K/yr-6.7%0.1% conv. - **alice in wonderland costume girls**34K/yr-36.0%0.7% conv. - **alice and wonderland dress**4K/yr-5.1%0.0% conv. - **kids alice in wonderland costume**6K/yr+2.8%0.5% conv. - **girls alice in wonderland costume**7K/yr-28.8%2.2% conv. - **alice in wonderland dress for girls**925/yr-49.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/alice-in-wonderland-costume-girls/search-terms)
## **Top alice in wonderland costume girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5816%$1K9%$2K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Irtysh Girl Blue Dress White Apron Halloween Cosplay Costume With Bow Hair Band Stockings Set(120)**Irtysh**$23.98**4.7★469 rev](https://www.amazon.com/dp/B0D1BZJ7W8) [2**qnprt Halloween Costumes for Kids 2025 Princess Costume Girls Bulue Dress 9**qnprt**$17.22**4.8★120 rev](https://www.amazon.com/dp/B0FL21V54Q) [3**Belle Poque Light Blue Vintage 1950s Cocktail Party Wedding Guest Dress 2026 Spring Summer Square Neck Midi Dress S**Belle Poque**$37.49**4.2★580 rev](https://www.amazon.com/dp/B0D17Z3241) [4**Milreason 1950s Dresses for Women Vintage Goth Swing Cocktail Dress with Pockets and Chiffon Shawl Light Blue Vintage Dress for Women**Milreason**$37.31**4.4★1,040 rev](https://www.amazon.com/dp/B097MNBFR3) [5**Girls Blue White Halloween Dress Aliec with Puff Sleeves Lace Hem Matching Headband and White Socks 3-Piece Set 10 Years**BesserBay**$18.57**4.5★21 rev](https://www.amazon.com/dp/B0FG2LZBK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**qnprt Halloween Costumes for Kids 2025 Princess Costume Girls Bulue Dress 9**qnprt**$17.22**120 rev11mo ago](https://www.amazon.com/dp/B0FL21V54Q) [**ALIREVERIE Women Halloween Alice Adult Princess Dresses Maid Apron Ruffle Cosplay Costume with Headband XS Blue**ALIREVERIE**$44.67**17 rev1y ago](https://www.amazon.com/dp/B0FH6HM74W) [**Girls Blue White Halloween Dress Aliec with Puff Sleeves Lace Hem Matching Headband and White Socks 3-Piece Set 10 Years**BesserBay**$18.57**21 rev1y ago](https://www.amazon.com/dp/B0FG2LZBK5) [**Scarlet Darkness Women Goth Steampunk Pirate Corset Midi Dress Green Black Stripe XXL**Scarlet Darkness**$40.80**292 rev1y ago](https://www.amazon.com/dp/B0FD2CD57W) [**Aoiviss Girls Blue Dress Princess Fancy Dress Up for Halloween Cosplay with White Apron Bow HairBand Bag Socks Set**Aoiviss**$24.69**63 rev1y ago](https://www.amazon.com/dp/B0FC2P4GHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALIREVERIE Women Halloween Alice Adult Princess Dresses Maid Apron Ruffle Cosplay Costume with Headband XS Blue**ALIREVERIE**$44.67**4.9★**▲ 823%**](https://www.amazon.com/dp/B0FH6HM74W) [**Aoiviss Girls Blue Dress Princess Fancy Dress Up for Halloween Cosplay with White Apron Bow HairBand Bag Socks Set**Aoiviss**$24.74**4.4★**▲ 584%**](https://www.amazon.com/dp/B0FC2KKFQ5) [**Milreason 1950s Dresses for Women Vintage Goth Swing Cocktail Dress with Pockets and Chiffon Shawl Light Blue Vintage Dress for Women**Milreason**$37.31**4.4★**▲ 574%**](https://www.amazon.com/dp/B097MNBFR3) [**Belle Poque Light Blue Midi Dress for Women 2026 Summer Retro Sleeveless Flowy Sundresses Retro Tea Party Dresses Medium**Belle Poque**$35.97**4.4★**▲ 558%**](https://www.amazon.com/dp/B09PZRYH2R) [**Disney Alice in Wonderland Little Kids Boy or Girl Costume Allover Print Jersey Zip-Up Jumpsuit Cheshire Cat Pink 7-8**Disney**$27.18**4.4★**▲ 553%**](https://www.amazon.com/dp/B0B4PT2ZY2)
**~~View all trending →~~**
## **What buyers say about alice in wonderland costume girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“Fits as advertised”*
**Quality-Overall**14%
*“Actually nice quality for a costume apron”*
**Color**11%
*“It's the perfect color and great quality”*
**Advertised Vs Actual Product**8%
*“WAY better than I thought I was gonna get”*
**Value For Money**6%
*“This was a surprisingly lovely costume for the price”*
**Shape/Style**5%
*“It very classy”*
**Comfort-Overall**3%
*“Comfortable”*
**Ease Of Use**2%
*“so easy to style up or down”*
**Washability**2%
*“Washed it afterwards and it held up”*
**Durability**2%
*“will definitely last long then your kid will be that size”*
### **What buyers complain about **
**Size-Overall**44%
*“I didnt like the fit for me”*
**Product Condition**7%
*“this looks like it was used”*
**Shape/Style**7%
*“size up if you are not an hourglass shape”*
**Material Quality**7%
*“know the material quality is poor, very thing and not durable”*
**Zipper Quality**7%
*“the zipper broke pretty quickly”*
**Wrinkles**4%
*“The apron did wrinkle a bit”*
**Strength**1%
*“might be a bit fragile”*
**Stitch/Finish/Polish**1%
*“The waistband was unevenly sewn”*
**Value For Money**1%
*“Not worth the money”*
**Chest Fit**1%
*“Just a tad bit tight getting in to it from the bust”*
### **Top return reasons **
**Size-Overall**47%
**Chest Fit**10%
**Waist Fit**6%
**Length**6%
**Material Quality**5%
**Shoulder Fit**4%
**Advertised Vs Actual Product**3%
**Shape/Style**3%
**Color**2%
**Quality-Overall**2%
## **Common questions**
- **Is alice in wonderland costume girls profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the alice in wonderland costume girls niche?**
- 29 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in alice in wonderland costume girls?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Shape/Style. The return rate is 15.1% — above our launch gate.
- **When does demand for alice in wonderland costume girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 49.2× the quietest.
- **What does it cost to enter the alice in wonderland costume girls niche?**
- Listings span $12.75–$48.25; the average listing price is $28.49 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)