---
title: "Alice and Olivia — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/alice-and-olivia"
last_updated: "2026-08-09T08:19:00.917Z"
locale: en
meta:
description: "Niche score 39/100 · $135K/yr market · 329K searches/yr · $340.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $135K/yr market · 329K searches/yr · $340.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alice and Olivia — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **alice and olivia**
**Skip it**
High returns (15.3%) — this niche doesn't clear our bar today.
Market size 30Growth 25Conversion 1Competition 95Returns 0Price range 11Avg price 24Brand share 10Review moat 98Quality gap 90
**Review moat**
**Incredible****48.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$135K**
$135K/yr · 329K searches
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$340.79**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$16.32–$793.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****15.3%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, alice and olivia is a $135K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alice and olivia market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$170K–$256K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#44,552**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **97%**
- **Out of stock**
- **48.7%**
- **Avg brand age**
- **-61 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 43%
**Open market**
**3%**
- alice + olivia91% - ALC2% - Cinq à Sept1% - QVP PQ1% - Generation Love1% - Retrofete1% - Open — no brand owns it (8 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/alice-and-olivia/trend)
## **Top alice and olivia search terms**
- **alice and olivia**200K/yr-1.1%0.1% conv. - **alice and olivia dress**75K/yr+14.7%0.1% conv. - **alice olivia**12K/yr+15.4%0.0% conv. - **alice and olivia tops**9K/yr+12.9%0.1% conv. - **alice + olivia**11K/yr-28.9%0.0% conv. - **alice and olivia clothing**9K/yr-47.2%0.0% conv. - **alice and olivia dresses women**7K/yr-7.1%0.0% conv. - **alice olivia dress**6K/yr-9.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/alice-and-olivia/search-terms)
## **Top alice and olivia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K110 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)20 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**alice + olivia Womens Cora Short Sleeve Tiered Mini Shirt Dress Fresh Air Carolina Blue S**alice + olivia**$424.52**3.5★3 rev](https://www.amazon.com/dp/B0GPJCGJQ4) [2**alice + olivia Womens Darcey Metallic Tank Black S**alice + olivia**$135.03**0.0★0 rev](https://www.amazon.com/dp/B0G2GCZBMT) [3**alice + olivia Womens Cora Tiered Mini Shirt Dress Twisting Vines Off White S**alice + olivia**$458.89**0.0★0 rev](https://www.amazon.com/dp/B0GMPF81LW) [4**alice + olivia Womens Irene Mini Dress Solar Strength Black 0**alice + olivia**$334.27**0.0★0 rev](https://www.amazon.com/dp/B0GM2X9XDD) [5**alice + olivia Womens Wynell Fitted Mini Dress Pure Paradise 12**alice + olivia**$292.97**0.0★0 rev](https://www.amazon.com/dp/B0GSYT4L6P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**alice + olivia Womens Wynell Fitted Mini Dress Summer Poppy 6**alice + olivia**$294.84**0 rev1mo ago](https://www.amazon.com/dp/B0FTRVTRHV) [**alice + olivia Womens Lucy Mini Shirt Dress Sunset Grove English Rose 6**alice + olivia**$492.74**0 rev2mo ago](https://www.amazon.com/dp/B0GRJBVYYK) [**alice + olivia Womens Lucy Mini Shirt Dress Sunset Grove English Rose 0**alice + olivia**$494.49**0 rev2mo ago](https://www.amazon.com/dp/B0GRJ4JCLR) [**alice + olivia Womens Loryn Shirt Dress English Rose 6**alice + olivia**$475.42**0 rev2mo ago](https://www.amazon.com/dp/B0GSYMXXQ3) [**alice + olivia Womens Julia Mini Dress Garden Gossip Off White 8**alice + olivia**$265.15**0 rev3mo ago](https://www.amazon.com/dp/B0GRJ1DR4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**alice + olivia Womens Estrella Draped Flare Mini Dress Chili Pepper 2**alice + olivia**$384.62**0.0★**▲ 14%**](https://www.amazon.com/dp/B0FTRYBGV5) [**alice + olivia Womens Julia Mini Dress Garden Gossip Off White 8**alice + olivia**$265.15**0.0★**▲ 14%**](https://www.amazon.com/dp/B0GRJ1DR4C) [**alice + olivia Womens Loryn Shirt Dress English Rose 6**alice + olivia**$475.42**0.0★**▲ 13%**](https://www.amazon.com/dp/B0GSYMXXQ3) [**alice + olivia Womens Lucy Halter Mini Shirt Dress Antique Scroll 14**alice + olivia**$464.30**0.0★**▲ 13%**](https://www.amazon.com/dp/B0FTRMKFRV) [**alice + olivia Womens Wynell Fitted Mini Dress Pure Paradise 12**alice + olivia**$292.97**0.0★**▲ 13%**](https://www.amazon.com/dp/B0GSYT4L6P)
**~~View all trending →~~**
## **What buyers say about alice and olivia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“Extremely comfortable”*
**Size-Overall**19%
*“Fits perfectly”*
**Soft Feel**7%
*“I absolutely love its softness”*
**Color**5%
*“I have bought every color”*
**Quality-Overall**5%
*“Nicely made and beautiful unique blouse”*
**Shape/Style**4%
*“Love the style”*
**Wrinkle**3%
*“air dried with no wrinkles though I steam most clothes”*
**Weather Proof**2%
*“Perfect for spring/ summer color”*
**Value For Money**2%
*“and affordable”*
**Strap/String Quality**2%
*“Big clasps on the back so easy to hook and unhook and just extremely comfortable at all times”*
### **What buyers complain about **
**Value For Money**13%
*“Too expensive to return so I threw it away”*
**Size-Overall**10%
*“But runs very very small”*
**Quality-Overall**7%
*“Felt cheap and itchy / scratchy”*
**Material Quality**5%
*“I didnt like the material”*
**Comfort-Overall**5%
*“This bra is not comfortable at all”*
**Stretchability/Expandability/Elasticity**5%
*“Stretches out of shape”*
**Wrinkles**5%
*“This shirt I received was very wrinkly”*
**Transparency**4%
*“Does not prevent show through”*
**Cushion**4%
*“Padding really thin”*
**Advertised Vs Actual Product**3%
*“that's not what the picture displays”*
### **Top return reasons **
**Size-Overall**49%
**Chest Fit**20%
**Color**4%
**Material Quality**4%
**Shape/Style**3%
**Comfort-Overall**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Sleeve Fit**1%
**Waist Fit**1%
## **Common questions**
- **Is alice and olivia profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 136 tracked products. 0 of 118 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the alice and olivia niche?**
- 14 brands and 13 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in alice and olivia?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 15.3% — above our launch gate.
- **When does demand for alice and olivia peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the alice and olivia niche?**
- Listings span $16.32–$793.38; the average listing price is $340.79 (sweet spot $15–$100). The average incumbent carries 49 reviews — the moat a new listing must climb.
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