---
title: "Alas — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/alas"
last_updated: "2026-08-09T11:15:46.499Z"
locale: en
meta:
description: "Niche score 39/100 · $111K/yr market · 609K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $111K/yr market · 609K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alas — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **alas**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 13Competition 32Returns 15Price range 74Avg price 83Brand share 52Review moat 71Quality gap 79
**Avg price**
**Great****$18.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.96–$34.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****674.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$111K**
$111K/yr · 609K searches
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, alas is a $111K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alas market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$146K–$182K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**23%**
- Lauthen.S52% - XIAXAIXU7% - CRTEPST5% - whitefeather5% - Yieeonc4% - Loieryk3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
80K60KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/alas/trend)
## **Top alas search terms**
- **alas**188K/yr-27.6%0.0% conv. - **wings costume**180K/yr+6.5%0.5% conv. - **costume wings**59K/yr+15.4%0.6% conv. - **boneless wings**25K/yr-21.3%1.4% conv. - **adult wings**28K/yr+33.3%0.4% conv. - **wings for women**7K/yr+79.0%0.3% conv. - **costume wings adult**13K/yr+11.5%0.2% conv. - **wings adult**24K/yr+44.0%0.1% conv. - **wings costume adult**28K/yr-17.3%0.2% conv. - **wings for adults**10K/yr-10.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/alas/search-terms)
## **Top alas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black**Lauthen.S**$19.86**4.6★107 rev](https://www.amazon.com/dp/B0D5YY82SQ) [2**Lauthen.S Belly Dance Isis Wings with Sticks Women Gold Angel Wings Halloween Costume Carnival Cape Outfit**Lauthen.S**$19.74**4.6★107 rev](https://www.amazon.com/dp/B0D5YYXSXS) [3**Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay**CRTEPST**$34.88**4.2★64 rev](https://www.amazon.com/dp/B0F9YNZ372) [4**Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Blue 65 * 35cm)**XIAXAIXU**$17.77**3.8★107 rev](https://www.amazon.com/dp/B0CC2FKPPQ) [5**Yieeonc Angel Wings and Halo Adult White Feather Angel Wings Costume Women Halloween Cosplay Party Costumes**Yieeonc**$15.93**4.2★415 rev](https://www.amazon.com/dp/B0B76YYFVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green**XOVXOX**$19.96**38 rev5mo ago](https://www.amazon.com/dp/B0GMGGLXH8) [**U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)**U-Goforst**$15.42**778 rev1y ago](https://www.amazon.com/dp/B0FCFLWTHG) [**MehelloFeather Angel Wings Black 1.8Ft Fairy Wings Costume Accessories for Photo Booth Props Womens Angel Cosplay Princess Stage Show**MehelloFeather**$28.24**68 rev1y ago](https://www.amazon.com/dp/B0FCDXFJS1) [**Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay**CRTEPST**$34.88**64 rev1y ago](https://www.amazon.com/dp/B0F9YNZ372) [**PullCrease Dragonfly Wings for Adults Halloween Fairy Dragonfly Wings Costume Large Cosplay Dress up Festive Party Favor(Gold Dazzling Color)**PullCrease**$16.54**158 rev1y ago](https://www.amazon.com/dp/B0F612T3C9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green**XOVXOX**$19.96**4.5★**▲ 235%**](https://www.amazon.com/dp/B0GMGGLXH8) [**U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)**U-Goforst**$15.42**4.5★**▲ 219%**](https://www.amazon.com/dp/B0FCFLWTHG) [**Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black**Lauthen.S**$19.86**4.6★**▲ 218%**](https://www.amazon.com/dp/B0D5YY82SQ) [**Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Purple 65 * 35cm)**XIAXAIXU**$17.39**3.8★**▲ 149%**](https://www.amazon.com/dp/B0CC2HFD2N) [**RENEMEGO Pink Fairy Wings for Adult - Butterfly Wings for Women Mother Nature Costume Woodland Elf Wings with Pink Flowers Leaves and Vines for Renaissance Renfaire Fantasy Fairy Costume Cosplay**RENEMEGO**$21.85**4.4★**▲ 122%**](https://www.amazon.com/dp/B0DRNKBQFD)
**~~View all trending →~~**
## **What buyers say about alas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality and came in quickly”*
**Size-Overall**16%
*“The right size”*
**Value For Money**9%
*“Worth the price”*
**Color**9%
*“The color is bright”*
**Ease Of Use**8%
*“quick and easy”*
**Material Quality**7%
*“Made with good flowy material”*
**Comfort-Overall**4%
*“As comfortable as could be expected”*
**Advertised Vs Actual Product**3%
*“These worked out better than expected”*
**Durability**3%
*“They were durable enough for my 4 year old to run around with them on vacation”*
**Design-Overall**3%
*“The details are beautiful”*
### **What buyers complain about **
**Durability**13%
*“It will break immediately”*
**Quality-Overall**13%
*“Definitely poor quality wand”*
**Size-Overall**11%
*“Not a size for all”*
**Advertised Vs Actual Product**10%
*“The pictures are very deceiving”*
**Strap/String Quality**8%
*“just wish the straps were a bit bigger”*
**Color**8%
*“They were a different color than what I thought I was getting”*
**Strength**3%
*“Bit flimsy, color and glitter only on one side, will work for what I need”*
**Material Quality**3%
*“The material is cardboard”*
**Thickness**3%
*“The issue for me was that they felt a bit thin”*
**Stretchability/Expandability/Elasticity**3%
*“The elastic is a bit tight when I have them on”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**9%
**Color**7%
**Quality-Overall**6%
**Strap/String Quality**4%
**Value For Money**4%
**Material Quality**3%
**Defective Material/Parts**3%
**Strength**3%
**Functionality-Overall**2%
## **Common questions**
- **Is alas profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the alas niche?**
- 17 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in alas?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 7.9% — above our launch gate.
- **When does demand for alas peak?**
- Demand peaks in Oct–Nov; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the alas niche?**
- Listings span $7.96–$34.88; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 674 reviews — the moat a new listing must climb.
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