---
title: "Alan Hangover Costume — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/alan-hangover-costume"
last_updated: "2026-08-09T07:25:24.290Z"
locale: en
meta:
description: "Niche score 48/100 · $125K/yr market · 207K searches/yr · $30.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $125K/yr market · 207K searches/yr · $30.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alan Hangover Costume — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **alan hangover costume**
**Skip it**
Soft demand (-7.8% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 21Conversion 25Competition 69Returns 21Price range 85Avg price 95Brand share 48Review moat 85Quality gap 77
**Avg price**
**Incredible****$30.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****305.97**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.71–$68.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$125K**
$125K/yr · 207K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, alan hangover costume is a $125K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alan hangover costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$123K–$154K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#28,938**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **41%**
- **Out of stock**
- **38.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**16%**
- Costume Agent27% - OEM21% - costumebase14% - TV Store8% - Hangover7% - Mepase7% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 63.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/alan-hangover-costume/trend)
## **Top alan hangover costume search terms**
- **hangover costume**43K/yr-11.9%2.0% conv. - **alan hangover costume**49K/yr-18.8%1.8% conv. - **the hangover costume**24K/yr-11.5%2.0% conv. - **alan from hangover costume**11K/yr+7.1%1.7% conv. - **hangover alan costume**5K/yr+14.3%1.5% conv. - **alan hangover**3K/yr-9.3%0.0% conv. - **hangover costume alan with baby**13K/yr-9.7%0.9% conv. - **allen costume**3K/yr+104.2%1.0% conv. - **alan costume hangover**7K/yr-30.6%1.2% conv. - **alan from the hangover costume**3K/yr+17.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/alan-hangover-costume/search-terms)
## **Top alan hangover costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OEM The Hangover Alan Costume Party Shirt and Sunglasses (L)**OEM**$38.79**4.2★206 rev](https://www.amazon.com/dp/B0111YH6Z0) [2**The Hangover Alan Costume Party Human Tree Shirt (M) Grey**costumebase**$25.09**3.9★30 rev](https://www.amazon.com/dp/B0976SDNJS) [3**TV Store The Hangover Alan Costume Accessories Set (Baby Carrier 2 Sunglasses Beard)**TV Store**$37.60**4.1★222 rev](https://www.amazon.com/dp/B009D3IAFW) [4**Mepase 3 Pcs Human Tree Shirt Costume Accessories Set Include Brown Beard Purse Satchel Bag and Retro Leopard Glasses for Men Halloween Character Cosplay Costume**Mepase**$19.47**4.6★16 rev](https://www.amazon.com/dp/B0FFB7MMWQ) [5**Hangover The Alan Baby Bjorn with Graphic Human Tree Dark Khaki Adult Costume T-Shirt Tee (X-Large)**Hangover**$23.33**4.5★155 rev](https://www.amazon.com/dp/B004TNCJM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Costume Agent Adult Unisex Deluxe Alan Party Late Hangover Wig Beard and Sunglasses Set Halloween Cosplay Accessory**Costume Agent**$18.08**125 rev9mo ago](https://www.amazon.com/dp/B076MPSTQ1) [**Mepase 3 Pcs Human Tree Shirt Costume Accessories Set Include Brown Beard Purse Satchel Bag and Retro Leopard Glasses for Men Halloween Character Cosplay Costume**Mepase**$19.47**16 rev1y ago](https://www.amazon.com/dp/B0FFB7MMWQ) [**MOVINPE Hangover Accessories Alen Wig Costume Set Mens Brown Wigs Fake Beard Moustache Baby Hat Sunglasses Halloween Film Character Role-Playing Cosplay Costume**MOVINPE**$25.83**11 rev1y ago](https://www.amazon.com/dp/B0FC2F6HQC) [**Clovilet 4 Pcs Halloween Costume Include Wigs Fake Beard Hat Sunglasses for Men Movie Character Cosplay**Clovilet**$22.82**12 rev1y ago](https://www.amazon.com/dp/B0F91FS847) [**ASVP Shop Alan-Inspired Hangover Sunglasses Perfect for Halloween Costumes and Cosplay Classic Brown Shades**ASVP Shop**$9.32**24 rev1y ago](https://www.amazon.com/dp/B0DHH7QPWN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay**Costume Agent**$68.27**4.7★**▲ 911%**](https://www.amazon.com/dp/B0BGQFXZ65) [**Costume Agent Flint Tropics Basketball Replica Green Jersey #33 Moon Halloween Cosplay**Costume Agent**$43.94**4.6★**▲ 908%**](https://www.amazon.com/dp/B0CHGR32HR) [**The Hangover Alan Costume Deluxe Set for Adult - Movie Cosplay Halloween Costume Set**Costume Agent**$49.47**4.2★**▲ 836%**](https://www.amazon.com/dp/B0FV96WKP2) [**The Hangover Alan Costume Party Human Tree Shirt (M) Grey**costumebase**$25.09**3.9★**▲ 694%**](https://www.amazon.com/dp/B0976SDNJS) [**The Hangover Alan Costume Party Human Tree Shirt (XXL) Grey**costumebase**$25.22**3.9★**▲ 653%**](https://www.amazon.com/dp/B0976TQHTQ)
**~~View all trending →~~**
## **What buyers say about alan hangover costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great value”*
**Quality-Overall**21%
*“Quality:”*
**Size-Overall**18%
*“Fits well”*
**Ease Of Use**10%
*“Useful”*
**Advertised Vs Actual Product**5%
*“Looked like the picture”*
**Ease Of Application**5%
*“Very easy to apply”*
**Color**4%
*“The classic brown tint”*
**Zipper Quality**3%
*“zipper works well enough for my daughter to use”*
**Washability**2%
*“not hot, so it will last more than a few washes”*
**Material Quality**2%
*“I see no issue in the materials, and craftmanship”*
### **What buyers complain about **
**Size-Overall**43%
*“Too small”*
**Value For Money**21%
*“This one was eight dollars where the competitor had the same one that went around the head for four dollars I was misled that it was more convenient to have a hook around the ears”*
**Durability**14%
*“they did not last”*
**Advertised Vs Actual Product**12%
*“Second, it doesn't wrap around the sides like it appears to in the picture”*
**Material Quality**5%
*“That should give you an idea of how cheaply made it is”*
**Ease Of Cleaning**5%
*“It's a mess to clean up without a lint roller”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**8%
**Color**6%
**Length**4%
**Chest Fit**3%
**Quality-Overall**3%
**Adhesion/Stickiness**2%
**Width**2%
**Shape/Style**2%
**Value For Money**2%
## **Common questions**
- **Is alan hangover costume profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the alan hangover costume niche?**
- 14 brands and 13 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in alan hangover costume?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 6.0% — above our launch gate.
- **When does demand for alan hangover costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 63.4× the quietest.
- **What does it cost to enter the alan hangover costume niche?**
- Listings span $7.71–$68.27; the average listing price is $30.71 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.
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