---
title: "Afc Richmond Hat — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/afc-richmond-hat"
last_updated: "2026-08-09T13:23:38.359Z"
locale: en
meta:
description: "Niche score 39/100 · $8K/yr market · 11K searches/yr · $19.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $8K/yr market · 11K searches/yr · $19.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Afc Richmond Hat — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **afc richmond hat**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 68Conversion 48Competition 18Returns 18Price range 70Avg price 85Brand share 33Review moat 75Quality gap 50
**Avg price**
**Great****$19.05**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****506.36**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.87–$33.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+48.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$8K**
$8K/yr · 11K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, afc richmond hat is a $8K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **afc richmond hat market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$19K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#21,731**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **43%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**12%**
- Bioworld57% - FEIWOBIRD12% - My Party Shirt7% - BROTHER TRUCKERS5% - Lotrcosor5% - ANDICEQY3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/afc-richmond-hat/trend)
## **Top afc richmond hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$80220%$2K30%$2K40%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ted Lasso AFC Richmond Greyhounds Navy Traditional Adjustable Hat**Bioworld**$18.85**4.6★102 rev](https://www.amazon.com/dp/B0BFQTYLN3) [2**Ted Lasso AFC Richmond Greyhounds White Visor Officially Licensed**Bioworld**$19.34**4.7★133 rev](https://www.amazon.com/dp/B0BFQYWDYH) [3**Football Track Sports Hat Soccer Training Coach Cap Blue**FEIWOBIRD**$16.20**4.4★22 rev](https://www.amazon.com/dp/B0D48PP7JS) [4**A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift**My Party Shirt**$19.73**4.2★12 rev](https://www.amazon.com/dp/B0BGQS5YHZ) [5**Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports**Lotrcosor**$17.00**4.0★10 rev](https://www.amazon.com/dp/B0D4HQ15JM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.92**0 rev10mo ago](https://www.amazon.com/dp/B0FMX3V5S1) [**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$19.83**0 rev10mo ago](https://www.amazon.com/dp/B0FMWQ7X3W) [**A.F.C. Richmond Football Club Hat - Everyday Wear & Soccer Coach Costume - Blue Baseball Cap Fan Apparel Team TV Show Gift**My Party Shirt**$19.73**12 rev1y ago](https://www.amazon.com/dp/B0BGQS5YHZ) [**Adult Adjustable Football Coach Caps Blue Trucker Hat Baseball Hat for Outdoor Hiking Sports**Lotrcosor**$17.00**10 rev2y ago](https://www.amazon.com/dp/B0D4HQ15JM) [**Football Track Sports Hat Soccer Training Coach Cap Blue**FEIWOBIRD**$16.20**22 rev2y ago](https://www.amazon.com/dp/B0D48PP7JS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sprints Day of The Dead Running Hat (Unisex) Navy**Sprints**$33.61**4.7★**▲ 209%**](https://www.amazon.com/dp/B09N2T86DS) [**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)**BROTHER TRUCKERS**$19.83**0.0★**▲ 203%**](https://www.amazon.com/dp/B0FMWQ7X3W) [**Richmond Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.92**0.0★**▲ 173%**](https://www.amazon.com/dp/B0FMX3V5S1) [**Bioworld Ted Lasso Original Series AFC Richmond 3 Pairs Multi-Design Mid-Calf Crew Socks**Bioworld**$13.58**4.4★**▲ 129%**](https://www.amazon.com/dp/B0BHXDP81G) [**Popfunk Official Ted Lasso Believe Sign Foam Snapback Trucker Hat - Unisex for Men and Women**Popfunk**$23.84**4.7★**▲ 81%**](https://www.amazon.com/dp/B0CNKP1424)
**~~View all trending →~~**
## **What buyers say about afc richmond hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**50%
*“they fit”*
**Quality-Overall**20%
*“It feels well made”*
**Material Quality**12%
*“the cotton material feels lightweight”*
**Value For Money**8%
*“which was really affordable”*
**Comfort-Overall**3%
*“Cute, comfortable, and a fun Ted Lasso touch”*
**Adjustability/Rotatability/Reclining**3%
*“The adjustable back makes it easy to get the right fit”*
**Color**3%
*“The black color makes it super versatile”*
### **What buyers complain about **
**Stitch/Finish/Polish**50%
*“Ripped and poorly sewn”*
**Quality-Overall**50%
*“not very good quality”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**11%
**Shape/Style**5%
**Quality-Overall**5%
**Width**5%
**Length**3%
**Wrinkles**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Color**2%
## **Common questions**
- **Is afc richmond hat profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the afc richmond hat niche?**
- 11 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in afc richmond hat?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Quality-Overall. The return rate is 7.0% — above our launch gate.
- **When does demand for afc richmond hat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the afc richmond hat niche?**
- Listings span $6.87–$33.61; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.
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