---
title: "Adidas Superstar Men — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/adidas-superstar-men"
last_updated: "2026-08-09T09:19:58.403Z"
locale: en
meta:
description: "Niche score 35/100 · $67K/yr market · 919K searches/yr · $72.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $67K/yr market · 919K searches/yr · $72.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas Superstar Men — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **adidas superstar men**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 17Growth 35Conversion 1Competition 81Returns 9Price range 67Avg price 85Brand share 2Review moat 36Quality gap 47
**Avg price**
**Great****$72.95**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$6.06–$133.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,911.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$67K**
$67K/yr · 919K searches
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, adidas superstar men is a $67K/yr Amazon United States market (919K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas superstar men market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$146K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#2,127**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **54%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**0%**
- adidas54% - adidas Originals34% - Marc Joseph New York6% - Endoto3% - UamGlsob3% - Project Cloud1%
## **Demand**
Weekly Amazon search volume, last 19 weeks — +7.8% search growth over the last 90 days.
23K18KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/adidas-superstar-men/trend)
## **Top adidas superstar men search terms**
- **adidas superstar men**355K/yr-2.7%0.1% conv. - **adidas superstar**272K/yr+17.1%0.1% conv. - **adidas superstar 2**44K/yr+27.1%0.1% conv. - **adidas shell toe**25K/yr+9.9%0.1% conv. - **adidas superstars**24K/yr+3.2%0.1% conv. - **adidas shoes men superstar**17K/yr+9.7%0.3% conv. - **adidas all star**13K/yr+18.3%0.1% conv. - **adidas super star**17K/yr+17.0%0.0% conv. - **shell toe adidas**15K/yr+1.1%0.0% conv. - **adidas superstar black**14K/yr+18.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/adidas-superstar-men/search-terms)
## **Top adidas superstar men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Originals mens Superstar Sneaker White/Core Black/White 10.5 US**adidas Originals**$95.30**4.6★14,057 rev](https://www.amazon.com/dp/B07T38SSBC) [2**adidas Originals Mens Superstar Sneaker Black/White/Black 10**adidas Originals**$85.37**4.6★14,057 rev](https://www.amazon.com/dp/B07TKMMCDW) [3**adidas Mens Superstar ADV Skate Shoes - Cloud White/Core Black Size: 11.5**adidas**$94.50**4.6★17 rev](https://www.amazon.com/dp/B0FVQYCHJH) [4**adidas Mens Superstar ADV Skate Shoes - Core Black/Cloud White Size: 11.5**adidas**$97.44**4.6★17 rev](https://www.amazon.com/dp/B0FW5RCKSW) [5**adidas Originals Mens Superstar White/White/White 10**adidas Originals**$74.33**4.6★14,057 rev](https://www.amazon.com/dp/B07TLNG61G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Streetalk White/Black/Gold Metallic 9.5**adidas**$60.20**661 rev1mo ago](https://www.amazon.com/dp/B0DJTZZHY3) [**adidas Mens Streetalk White/Black/Gold Metallic 10**adidas**$60.27**661 rev1mo ago](https://www.amazon.com/dp/B0DJV3WLH7) [**adidas Mens Streetalk Black/White/Matte Gold 10**adidas**$60.42**661 rev1mo ago](https://www.amazon.com/dp/B0DJTXC2DZ) [**adidas Unisex-Adult Daily 4.0 Black/White/Gum 6**adidas**$44.50**7,015 rev1mo ago](https://www.amazon.com/dp/B0CMGBWVYJ) [**adidas Mens Streetalk Black/White/Matte Gold 7**adidas**$60.78**661 rev1mo ago](https://www.amazon.com/dp/B0DJV2X627)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Mens Streetalk Black/White/Matte Gold 7**adidas**$60.78**4.7★**▲ 84%**](https://www.amazon.com/dp/B0DJV2X627) [**Marc Joseph New York Mens Fort Avenue Sneakers (Hands-Free Technology) Black 9.5 Medium**Marc Joseph New York**$68.03**4.0★**▲ 84%**](https://www.amazon.com/dp/B0DLXWZN2M) [**Marc Joseph New York Mens Hudson Street Sneaker (Hands Free Technology) White 10 Medium**Marc Joseph New York**$64.41**4.1★**▲ 84%**](https://www.amazon.com/dp/B0DLY53MQX) [**adidas Unisex-Adult Daily 4.0 Black/White/Gum 6**adidas**$44.50**4.6★**▲ 82%**](https://www.amazon.com/dp/B0CMGBWVYJ) [**adidas Mens Superstar ADV Skate Shoes - Core Black/Cloud White Size: 13.0**adidas**$94.02**4.6★**▲ 81%**](https://www.amazon.com/dp/B0FW5KS2YQ)
**~~View all trending →~~**
## **What buyers say about adidas superstar men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“Cute and Comfy”*
**Size-Overall**18%
*“They fit well”*
**Quality-Overall**15%
*“Great High-quality shoes for a reasonable cost”*
**Value For Money**6%
*“Good value for the money”*
**Shape/Style**4%
*“chic”*
**Length**4%
*“Long enough but not too long”*
**Color**4%
*“This Adidas Superstar color, Adidas overall”*
**Design-Overall**4%
*“Love the platform look”*
**Leather Quality**3%
*“The mesh insets may even make them wear better than all leather”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Size-Overall**39%
*“Weird fit”*
**Quality-Overall**6%
*“Poor quality”*
**Value For Money**5%
*“Very expensive”*
**Comfort-Overall**5%
*“Weirdly uncomfortable”*
**Durability**4%
*“But very quickly the inside began to fall apart”*
**Ease Of Cleaning**4%
*“It's hard to clean old and dirty shoelaces, so I decided to just replace them”*
**Wrinkles**4%
*“Creases”*
**Leather Quality**4%
*“These look like patten leather shoes”*
**Product Condition**4%
*“Received Worn Shoes”*
**Thickness**4%
*“Thick”*
### **Top return reasons **
**Size-Overall**28%
**Feet Fit**26%
**Length**16%
**Width**12%
**Comfort-Overall**3%
**Shape/Style**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Heel Support**1%
## **Common questions**
- **Is adidas superstar men profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 52 tracked products. 11 of 26 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the adidas superstar men niche?**
- 6 brands and 120 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in adidas superstar men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 9.4% — above our launch gate.
- **What does it cost to enter the adidas superstar men niche?**
- Listings span $6.06–$133.58; the average listing price is $72.95 (sweet spot $15–$100). The average incumbent carries 2,911 reviews — the moat a new listing must climb.
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