---
title: "Adidas Beanie — $240K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/adidas-beanie"
last_updated: "2026-08-09T08:18:24.798Z"
locale: en
meta:
description: "Niche score 41/100 · $240K/yr market · 562K searches/yr · $21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $240K/yr market · 562K searches/yr · $21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas Beanie — $240K/yr Amazon US Niche (2026) - Flapen"
---
# **adidas beanie**
**Skip it**
Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 7Conversion 25Competition 80Returns 55Price range 78Avg price 90Brand share 12Review moat 25Quality gap 25
**Avg price**
**Great****$21.16**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$9.01–$38.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$240K**
$240K/yr · 562K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,521.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, adidas beanie is a $240K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas beanie market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$317K–$423K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#496**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **33%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**4%**
- Under Armour75% - adidas13% - Battle3% - New Balance2% - QINGLONGLIN2% - Spyder1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 13.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/adidas-beanie/trend)
## **Top adidas beanie search terms**
- **under armour cap**67K/yr+7.4%1.4% conv. - **under armour skull cap**67K/yr-15.2%3.6% conv. - **under armor hat for men**28K/yr+31.4%0.9% conv. - **under armour beanie**75K/yr-64.6%2.4% conv. - **adidas skull cap**25K/yr+4.3%3.1% conv. - **under armor hat**26K/yr+27.3%1.0% conv. - **underarmour hat men**23K/yr+31.3%1.0% conv. - **mens under armour hat**23K/yr+32.0%0.7% conv. - **adidas beanie**69K/yr-64.8%1.0% conv. - **ua cap**18K/yr-10.8%3.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/adidas-beanie/search-terms)
## **Top adidas beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$19K12%$29K16%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [2**Under Armour Unisex Football Skull & Wave Cap Cooling Helmet & Hair Cap with 4-Way Stretch & Elastic Fabric OSFA Black**Under Armour**$17.78**4.3★1,416 rev](https://www.amazon.com/dp/B09XCV2FP4) [3**Football Skull Cap**adidas**$19.93**4.5★2,642 rev](https://www.amazon.com/dp/B0BFC4Q43L) [4**Under Armour Mens Storm Beanie Black (001)/Pitch Gray One Size Fits All**Under Armour**$21.84**4.7★5,367 rev](https://www.amazon.com/dp/B08LMD5MMF) [5**Under Armour Mens Storm Beanie (025) Castlerock / / Black One Size Fits Most**Under Armour**$21.14**4.6★201 rev](https://www.amazon.com/dp/B0CJW8N659)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7) [**Battle Sports Pro Athletic Skull Cap Moisture-Wicking Ventilated Elastic Band (US Alpha One Size Black)**Battle**$17.69**353 rev1y ago](https://www.amazon.com/dp/B0F38LMYWN) [**Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large**Under Armour**$26.93**2,132 rev1y ago](https://www.amazon.com/dp/B0F34YCHNH) [**Under Armour Mens Iso-Chill ArmourVent Adjustable Hat (002) Black / / Castlerock One Size Fits Most**Under Armour**$25.56**2,106 rev1y ago](https://www.amazon.com/dp/B0F3547J42)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 221%**](https://www.amazon.com/dp/B0GHF67NGP) [**Under Armour Mens Iso-Chill ArmourVent Stretch Fit Hat (004) Black / / Castlerock Large/X-Large**Under Armour**$26.93**4.6★**▲ 218%**](https://www.amazon.com/dp/B0F34YCHNH) [**Under Armour Mens Iso-Chill ArmourVent Adjustable Hat (002) Black / / Castlerock One Size Fits Most**Under Armour**$25.56**4.8★**▲ 207%**](https://www.amazon.com/dp/B0F3547J42) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**4.6★**▲ 202%**](https://www.amazon.com/dp/B0FPPXG4P7) [**Under Armour Mens Blitzing Cap Stretch Fit (410) Midnight Navy / / White Large/X-Large**Under Armour**$21.02**4.6★**▲ 165%**](https://www.amazon.com/dp/B09WCMZRPG)
**~~View all trending →~~**
## **What buyers say about adidas beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fit perfect”*
**Quality-Overall**14%
*“Exceptional quality”*
**Comfort-Overall**8%
*“The hat is very comfortable”*
**Warmth**8%
*“Comfy and warm”*
**Value For Money**5%
*“Fair price”*
**Advertised Vs Actual Product**4%
*“its exactly as the picture”*
**Weight Light**4%
*“Its lightweight and breathable, so its good for everyday wear, workouts, or just being outside”*
**Breathability**3%
*“Lightweight and breathable”*
**Material Quality**3%
*“Good material”*
**Sweat Resistance**2%
*“Fits well and absorbs sweat”*
### **What buyers complain about **
**Size-Overall**40%
*“Too short”*
**Quality-Overall**10%
*“not what I was expecting in quality”*
**Thickness**4%
*“not super thick”*
**Shape/Style**4%
*“out of shape, hard, huge”*
**Value For Money**3%
*“A little more expensive than Nike”*
**Stretchability/Expandability/Elasticity**2%
*“Nice at first didn't last the summer before elastic was no good”*
**Comfort-Overall**2%
*“Very uncomfortable”*
**Stitch/Finish/Polish**2%
*“Poor quality as the stitching easily comes out around the seam”*
**Material Quality**2%
*“It is not the material you get wet”*
**Advertised Vs Actual Product**2%
*“This is deceiving”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Shape/Style**2%
**Thin**2%
**Length**2%
**Value For Money**1%
**Color**1%
**Neck Fit**1%
**Quality-Overall**1%
## **Common questions**
- **Is adidas beanie profitable to sell on Amazon United States?**
- The niche generates $240K/yr across 48 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the adidas beanie niche?**
- 10 brands and 122 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in adidas beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.8%.
- **When does demand for adidas beanie peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 13.9× the quietest.
- **What does it cost to enter the adidas beanie niche?**
- Listings span $9.01–$38.01; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 4,522 reviews — the moat a new listing must climb.
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