---
title: "Adidas Barricade — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/adidas-barricade"
last_updated: "2026-08-09T07:25:56.585Z"
locale: en
meta:
description: "Niche score 39/100 · $21K/yr market · 213K searches/yr · $91.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $21K/yr market · 213K searches/yr · $91.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adidas Barricade — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **adidas barricade**
**Skip it**
High returns (12.6%) — this niche doesn't clear our bar today.
Market size 5Growth 33Conversion 1Competition 95Returns 0Price range 52Avg price 78Brand share 20Review moat 73Quality gap 63
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Great****$91.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****561.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$24.58–$169.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$21K**
$21K/yr · 213K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, adidas barricade is a $21K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adidas barricade market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$68K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#2,755**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **52%**
- **Out of stock**
- **22.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 47%
**Open market**
**6%**
- adidas60% - WILSON23% - ASICS3% - WONDYCIA3% - SQAIRZ3% - TEOHRW2% - Open — no brand owns it (8 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +6.3% search growth over the last 90 days.
4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/adidas-barricade/trend)
## **Top adidas barricade search terms**
- **adidas barricade**70K/yr+18.7%0.1% conv. - **adidas barricade 13**38K/yr+7.2%0.1% conv. - **adidas barricade 14**11K/yr+46.0%0.0% conv. - **adidas barricade men**34K/yr-42.3%0.1% conv. - **adidas barricade women**16K/yr+0.3%0.3% conv. - **adidas barricade 14 men**5K/yr+59.9%0.0% conv. - **adidas barricade 13 men**15K/yr-14.1%0.2% conv. - **barricade 13**7K/yr+68.0%0.1% conv. - **barricade adidas**6K/yr+3.4%0.1% conv. - **adidas barricade tennis shoes**4K/yr+8.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/adidas-barricade/search-terms)
## **Top adidas barricade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4274%$8546%$1K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Adidas Mens Barricade 13 White/Black/Grey 8**adidas**$116.86**4.2★331 rev](https://www.amazon.com/dp/B0BZQG1YJW) [2**Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 7**adidas**$78.21**4.2★331 rev](https://www.amazon.com/dp/B0D2S3MR9N) [3**Adidas Mens Barricade 13 Tennis White/Gold Metallic/Collegiate Green 8**adidas**$105.08**4.2★331 rev](https://www.amazon.com/dp/B0D2S3QDT5) [4**WILSON Rush Pro L Junior Tennis Shoe - White/Bosphorus Size 13 US**WILSON**$49.41**4.5★151 rev](https://www.amazon.com/dp/B0DKNPC9BW) [5**adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9**adidas**$103.74**4.4★27 rev](https://www.amazon.com/dp/B0F4X92TQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9**adidas**$103.74**27 rev1mo ago](https://www.amazon.com/dp/B0F4X92TQ2) [**Adidas Adult GameCourt 2 Tennis White/Core Black/White 10.5**adidas**$55.79**3,742 rev1mo ago](https://www.amazon.com/dp/B091M5DDQP) [**Adidas Mens Adizero Ubersonic 5 Tennis Black/Zero Metallic/Silver Metallic 10**adidas**$110.46**138 rev1mo ago](https://www.amazon.com/dp/B0D2JFDPWM) [**WONDYCIA Mens Hard Court Tennis Shoes Carbon Fiber Midfoot Plate for Stability Anti-Slip TPU Outsole Breathable Mesh Upper Black 10.5**WONDYCIA**$40.57**63 rev3mo ago](https://www.amazon.com/dp/B0F7HMSSJJ) [**WILSON Rush Lite 5 Mens Tennis Shoe - White/Bay/Fiery Coral Size 10.5**WILSON**$90.64**23 rev5mo ago](https://www.amazon.com/dp/B0FJ6PQ5Y1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WILSON Rush Pro 4.5 Mens Tennis Shoe Black/White/Ensign Blue Size 10**WILSON**$90.77**4.4★**▲ 49%**](https://www.amazon.com/dp/B0CY65N89N) [**WILSON Rush Pro L Junior Tennis Shoe - White/Bosphorus Size 12 US**WILSON**$51.32**4.5★**▲ 49%**](https://www.amazon.com/dp/B0DKNNW5Z6) [**WILSON Rush Lite 5 Mens Tennis Shoe - White/Bay/Fiery Coral Size 10.5**WILSON**$90.64**4.8★**▲ 49%**](https://www.amazon.com/dp/B0FJ6PQ5Y1) [**adidas Womens Barricade 1/4 Tennis White/Zero Metallic/White 9**adidas**$103.74**4.4★**▲ 48%**](https://www.amazon.com/dp/B0F4X92TQ2) [**Adidas Womens Barricade 13 Tennis White/Iron Metallic/Lucid Red 11**adidas**$93.87**4.4★**▲ 48%**](https://www.amazon.com/dp/B0D2JCTSZX)
**~~View all trending →~~**
## **What buyers say about adidas barricade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“They fit great”*
**Comfort-Overall**12%
*“So comfortable”*
**Quality-Overall**11%
*“Great product”*
**Exercise/Sports Suitability**10%
*“Using them for Volleyball, love them”*
**Grip**7%
*“The extra grippy fingers are a bonus”*
**Warmth**6%
*“warm”*
**Shape/Style**3%
*“fashionable,”*
**Cushion**2%
*“Great shoe for pickleball, sturdy base and flexible and cushioned sides for comfort”*
**Value For Money**2%
*“Great Value”*
**Grippers/Spikes/Cleats**2%
*“Im purchasing another pair for my teen daughter who needs shoes with a good grip for dance class”*
### **What buyers complain about **
**Durability**22%
*“Takes time to break in”*
**Size-Overall**16%
*“Too small”*
**Feet Fit**12%
*“Very narrow, hurt 4E feet”*
**Pain Relief-Overall**4%
*“my feet hurt so bad after playing that I walk with a limp for several hours afterwards”*
**Quality-Overall**3%
*“Poor Quality”*
**Width**3%
*“Non-wide shoe”*
**Comfort-Overall**3%
*“Not comfortable and overall poor quality”*
**Cushion**3%
*“BUT, these Gel-Dedicate 8 tennis shoes have ZERO cushioning”*
**Color**3%
*“Color not as advertised”*
**Heel Spurs/Plantar Fasciitis**3%
*“I've got plantar fasciitis”*
### **Top return reasons **
**Feet Fit**29%
**Size-Overall**27%
**Width**13%
**Length**12%
**Comfort-Overall**4%
**Advertised Vs Actual Product**2%
**Color**2%
**Shape/Style**1%
**Value For Money**1%
**Cushion**1%
## **Common questions**
- **Is adidas barricade profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 106 tracked products. 10 of 35 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the adidas barricade niche?**
- 14 brands and 65 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in adidas barricade?**
- Top complaints mined from reviews: Durability, Size-Overall, Feet Fit. The return rate is 12.6% — above our launch gate.
- **What does it cost to enter the adidas barricade niche?**
- Listings span $24.58–$169.98; the average listing price is $91.25 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.
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