---
title: "Trend — acqua di gio cologne for men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/acqua-di-gio-cologne-for-men/trend"
last_updated: "2026-08-09T09:28:28.476Z"
locale: en
meta:
  description: "Niche score 50/100 · $306K/yr market · 2.7M searches/yr · $49.18 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $306K/yr market · 2.7M searches/yr · $49.18 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — acqua di gio cologne for men - Flapen"
---

# **acqua di gio cologne for men**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 51Growth 24Conversion 3Competition 95Returns 52Price range 67Avg price 93Brand share 20Review moat 69Quality gap 50

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Great****$49.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****720.21**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$14.20–$141.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$306K**

$306K/yr · 2.7M searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## Trend