---
title: "Abaya — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/abaya"
last_updated: "2026-08-09T05:34:20.835Z"
locale: en
meta:
description: "Niche score 47/100 · $167K/yr market · 2.5M searches/yr · $35.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $167K/yr market · 2.5M searches/yr · $35.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Abaya — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **abaya**
**Skip it**
Soft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 0Conversion 2Competition 75Returns 18Price range 91Avg price 95Brand share 71Review moat 91Quality gap 78
**Avg price**
**Incredible****$35.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****183.84**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$12.55–$64.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$167K**
$167K/yr · 2.5M searches
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-61.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, abaya is a $167K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **abaya market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$176K–$211K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#12,580**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**40%**
Top 20: 73%
**Open market**
**32%**
- MedeShe23% - IKADEX14% - khalat12% - DIVINELY CRAFTED7% - ihvan online6% - Prlemend6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.2% search growth over the last 90 days.
200K150KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/abaya/trend)
## **Top abaya search terms**
- **abaya**824K/yr-63.1%0.1% conv. - **abaya dress for women**469K/yr-64.1%0.1% conv. - **muslim dresses for women**192K/yr-57.1%0.1% conv. - **abayas for women muslim**88K/yr-36.5%0.1% conv. - **butterfly abaya**131K/yr-68.2%0.1% conv. - **abaya for women**120K/yr-73.2%0.0% conv. - **eid dresses for women**96K/yr-79.0%0.0% conv. - **abayas**70K/yr-58.0%0.0% conv. - **black abaya**53K/yr-34.9%0.1% conv. - **abaya dress**59K/yr-38.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/abaya/search-terms)
## **Top abaya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$17K15%$25K20%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MedeShe Womens Modest Hidden Adjustable Belt Oversized Abaya Muslim Dress Prayer Robes Kaftans (Coffee One Size)**MedeShe**$38.35**4.5★29 rev](https://www.amazon.com/dp/B0D1721BPP) [2**khalat Muslim Prayer Dress Abaya Solid One-Piece Hoodie Abaya Dress for Women Long Maxi Dress Islamic Dubai Jilbab Taro**khalat**$38.81**4.5★340 rev](https://www.amazon.com/dp/B0CPSTXKVC) [3**DIVINELY CRAFTED Abaya Dress for Women Fully Button Up Muslim Abaya in Premium Nida Fabric Long Sleeve Modest Islamic Maxi Dress for Eid Ramadan and Prayer**DIVINELY CRAFTED**$48.39**4.5★32 rev](https://www.amazon.com/dp/B0G44JKTZN) [4**ihvan online Muslim Dresses for Women One-Piece Long Sleeve Hijab Abaya Full-Length Islamic Prayer Dress Mink Standart Sizes: 2-12 (XS-XXL)**ihvan online**$28.08**4.0★402 rev](https://www.amazon.com/dp/B09Y99GL6C) [5**Muslim Dress for Women Pakistani Kaftan Abaya Robe + Hijab Arabic Islamic Prayer Clothes Dubai Outfits Black Set**IKADEX**$40.13**4.2★271 rev](https://www.amazon.com/dp/B0BQF786V2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIVINELY CRAFTED Abaya Dress for Women Fully Button Up Muslim Abaya in Premium Nida Fabric Long Sleeve Modest Islamic Maxi Dress for Eid Ramadan and Prayer**DIVINELY CRAFTED**$48.39**32 rev7mo ago](https://www.amazon.com/dp/B0G44JKTZN) [**MedeShe Womens Modest Hidden Adjustable Belt Oversized Abaya Muslim Dress Prayer Robes Kaftans (Dark Coffee One Size)**MedeShe**$38.55**29 rev10mo ago](https://www.amazon.com/dp/B0FPQRX28V) [**Prlemend Women Prayer Abaya Dubai Bat Sleeve Dress Islamic Printed Long Robe with Belt**Prlemend**$35.96**19 rev11mo ago](https://www.amazon.com/dp/B0FL6BBTQ9) [**Prlemend Women Prayer Abaya Dubai Bat Sleeve Dress Islamic Printed Long Robe with Belt**Prlemend**$35.88**19 rev11mo ago](https://www.amazon.com/dp/B0FL6VTC68) [**Women Butterfly Abaya Elegant Prayer Dress with Bell Sleeve Waist Tie Stylish Floral Printed Maxi Robe**Zofocy**$34.84**13 rev12mo ago](https://www.amazon.com/dp/B0FHPM5FN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIVINELY CRAFTED Abaya Dress for Women Fully Button Up Muslim Abaya in Premium Nida Fabric Long Sleeve Modest Islamic Maxi Dress for Eid Ramadan and Prayer**DIVINELY CRAFTED**$48.39**4.5★**▲ 132%**](https://www.amazon.com/dp/B0G44JKTZN) [**IDOPIP Muslim Dresses for Women Long Sleeve Islamic Ramadan Abaya Dubai Kaftan Robe Loose Maxi Casual Full Cover Abayas Eid Modest Arabic Prayer Dress Clothes Gray One Size**IDOPIP**$23.14**3.8★**▲ 125%**](https://www.amazon.com/dp/B0CRYNHFGM) [**ihvan online Muslim Dresses for Women One-Piece Long Sleeve Hijab Abaya Full-Length Islamic Prayer Dress Mink Standart Sizes: 2-12 (XS-XXL)**ihvan online**$28.08**4.0★**▲ 82%**](https://www.amazon.com/dp/B09Y99GL6C) [**MedeShe Womens Modest Hidden Adjustable Belt Oversized Abaya Muslim Dress Prayer Robes Kaftans (Dark Coffee One Size)**MedeShe**$38.55**4.5★**▲ 66%**](https://www.amazon.com/dp/B0FPQRX28V) [**Womens Muslim Dress: Ramadan Abaya Batwing Sleeve Band Collar Long Maxi Robe for Women Henley Shirt Prayer Dress Turkey Kaftan Dubai Islamic Middle East Loose Dress Light purple One size**IBTOM CASTLE**$32.58**4.0★**▲ 50%**](https://www.amazon.com/dp/B0CN2YXHGD)
**~~View all trending →~~**
## **What buyers say about abaya**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**27%
*“So comfortable”*
**Size-Overall**13%
*“it fits nicely”*
**Color**9%
*“love the color”*
**Value For Money**9%
*“Worth it”*
**Weight Light**7%
*“lightweight material”*
**Shape/Style**5%
*“Classy & Comfy”*
**Soft Feel**4%
*“The fabric feels smooth”*
**Advertised Vs Actual Product**4%
*“As described”*
**Quality-Overall**3%
*“Great quality for the price”*
**Stitch/Finish/Polish**3%
*“Fabric and sewing/seems are wonderful, not sheer so modesty is protected”*
### **What buyers complain about **
**Material Quality**22%
*“Cheap material even though its cute”*
**Size-Overall**20%
*“Small”*
**Quality-Overall**7%
*“Horrible quality”*
**Value For Money**6%
*“Not worth the money”*
**Hip Fit**5%
*“Don't get if your a size 22 with wide hips”*
**Strap/String Quality**4%
*“was disappointed, who ever put the straps in put them in crooked”*
**Ankle Support**3%
*“Its not tall girl friendly it came to my ankles”*
**Stitch/Finish/Polish**2%
*“Very Poor Stitching Quality”*
**Shrinkage Resistance**2%
*“It shrunk on me”*
**Thickness**2%
*“thin cheap quality”*
### **Top return reasons **
**Size-Overall**41%
**Length**15%
**Material Quality**11%
**Advertised Vs Actual Product**5%
**Color**4%
**Quality-Overall**2%
**Shape/Style**2%
**Value For Money**2%
**Chest Fit**2%
**Width**2%
## **Common questions**
- **Is abaya profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 44 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -61.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the abaya niche?**
- 22 brands and 22 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in abaya?**
- Top complaints mined from reviews: Material Quality, Size-Overall, Quality-Overall. The return rate is 6.9% — above our launch gate.
- **When does demand for abaya peak?**
- Demand peaks in Feb–Mar; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the abaya niche?**
- Listings span $12.55–$64.20; the average listing price is $35.20 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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