---
title: "67 Chain — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/67-chain"
last_updated: "2026-08-09T06:22:52.073Z"
locale: en
meta:
description: "Niche score 35/100 · $30K/yr market · 129K searches/yr · $10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $30K/yr market · 129K searches/yr · $10.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "67 Chain — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **67 chain**
**Skip it**
Soft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 29Competition 54Returns 91Price range 0Avg price 34Brand share 51Review moat 75Quality gap 37
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****506.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$30K**
$30K/yr · 129K searches
**Growth**
**Bad****-52.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.71–$14.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 67 chain is a $30K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **67 chain market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$40K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#24,564**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **245 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**22%**
- MUERDOU24% - LULUMONIA22% - Colorato11% - LOXUAKAM9% - XOYOYZU9% - Acun4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -52.5% search growth over the last 90 days.
9K7KDec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/67-chain/trend)
## **Top 67 chain search terms**
- **67 chain**54K/yr-51.6%2.6% conv. - **67 necklace**47K/yr-50.2%3.4% conv. - **67 necklace for boys**14K/yr-53.3%5.2% conv. - **67 necklaces**4K/yr-52.5%1.6% conv. - **67 necklace for kids**3K/yr-68.4%2.1% conv. - **67 gold chain**3K/yr-53.9%9.2% conv. - **67 necklace gold**4K/yr-79.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/67-chain/search-terms)
## **Top 67 chain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MUERDOU Number Necklace for Athletes Number Chain Stainless Steel Jersey Pendant Personalized Sports Jewelry for Men Basketball Baseball Football**MUERDOU**$8.99**4.6★1,128 rev](https://www.amazon.com/dp/B0BFFTK75Z) [2**Colorato 67 Necklace - Fun Elf Antics and Displays 67 Birthday Decoratons 28 Inch Resin Choker Chain with 6 7 Pendant 6 7 Chain Trendy Y2K Geo Gift**Colorato**$14.89**4.0★11 rev](https://www.amazon.com/dp/B0GCHDHP5W) [3**LULUMONIA 67 Necklace Chains for Man Number Necklace Baseball Chain Sports Football Pendant Hip Hop Cubic Zirconia Iced Custom Name Personalized Jewelry**LULUMONIA**$13.21**4.5★5 rev](https://www.amazon.com/dp/B0GHF3DS4N) [4**LOXUAKAM 18K Gold Plated Number 67 Necklace for Women Dainty Pendant Chain Necklace Birthday Jewelry for Gift**LOXUAKAM**$13.04**4.3★714 rev](https://www.amazon.com/dp/B0DZ24FZ7H) [5**LULUMONIA 67 Chain 67 Necklace Steel Necklaces for Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport 67 Gold Necklace Fun Valentines Day Gifts**LULUMONIA**$9.89**4.4★59 rev](https://www.amazon.com/dp/B0G29W9RVT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TJLMCORP 67 Chain 67 Necklace for Adults Stainless Steel Soccer Baseball Team Number Pendant Stainless Steel Polished Gold Finish Necklace**TJLMCORP**$9.86**0 rev3mo ago](https://www.amazon.com/dp/B0GWHN5HM5) [**JahoneCo 3Pcs 67 Chain Necklace Stainless Steel Gold Black Silver**JahoneCo**$13.08**2 rev4mo ago](https://www.amazon.com/dp/B0GSG3SHZ3) [**LULUMONIA 67 Necklace Chains for Man Number Necklace Baseball Chain Sports Football Pendant Hip Hop Cubic Zirconia Iced Custom Name Personalized Jewelry**LULUMONIA**$13.21**5 rev5mo ago](https://www.amazon.com/dp/B0GHF3DS4N) [**Gold 67 Chain 67 Necklace Chains Number Pendant Necklace Charm for Men Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Personalized Jewelry for Women Men**LUSTRIB**$6.09**3 rev5mo ago](https://www.amazon.com/dp/B0GH78KHRS) [**LULUMONIA 67 Chain 67 Necklace Steel Necklaces for Gift Metal Chain Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Silver**LULUMONIA**$12.31**14 rev6mo ago](https://www.amazon.com/dp/B0GDTM6T1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JahoneCo 3Pcs 67 Chain Necklace Stainless Steel Gold Black Silver**JahoneCo**$13.08**5.0★**▲ 446%**](https://www.amazon.com/dp/B0GSG3SHZ3) [**TJLMCORP 67 Chain 67 Necklace for Adults Stainless Steel Soccer Baseball Team Number Pendant Stainless Steel Polished Gold Finish Necklace**TJLMCORP**$9.86**0.0★**▲ 443%**](https://www.amazon.com/dp/B0GWHN5HM5) [**Mupurinuo 67 Chain 67 Necklace Chains for Women Man Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace**Mupurinuo**$5.71**4.6★**▲ 358%**](https://www.amazon.com/dp/B0G8YSH3CM) [**Gold 67 Chain 67 Necklace Chains Number Pendant Necklace Charm for Men Stainless Steel Basketball Soccer Baseball Team Number Pendant Chunky Chain Sport Necklace Personalized Jewelry for Women Men**LUSTRIB**$6.09**4.6★**▲ 327%**](https://www.amazon.com/dp/B0GH78KHRS) [**Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace**Willtok**$9.28**4.7★**▲ 314%**](https://www.amazon.com/dp/B0CXHRHH71)
**~~View all trending →~~**
## **What buyers say about 67 chain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Its a great quality necklace”*
**Chain/Key Quality**10%
*“The chain is nearly as good quality-wise”*
**Value For Money**7%
*“good value”*
**Size-Overall**7%
*“Easy fit”*
**Gifting Purpose**6%
*“Overall, its an affordable piece that works well as a birthday gift or keepsake”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Color**5%
*“Interestingly enough the three colors each match one their personalities well”*
**Durability**5%
*“This 67 necklace is durable, and its stylish”*
**Weight Light**4%
*“The piece itself has the feel of a lightweight novelty accessory — shiny, simple, and clearly designed with kids and teens in mind”*
**Design-Overall**4%
*“Unique Design”*
### **What buyers complain about **
**Durability**24%
*“Did not last”*
**Quality-Overall**10%
*“Cheaply made”*
**Size-Overall**9%
*“To big”*
**Color**7%
*“I can only wear some sterling as some will turn black”*
**Material Quality**5%
*“It is very cheap material”*
**Fastener Quality**5%
*“Not worth the money as it clasp broke and 67 lost”*
**Value For Money**4%
*“I think the price is a bit high for what you get”*
**Hard Feel**3%
*“you can tell it's trying too hard”*
**Chain/Key Quality**3%
*“It fell of the chain the 1st day”*
**Weight Heavy**1%
*“These are heavy for the price”*
### **Top return reasons **
**Size-Overall**38%
**Chain/Key Quality**13%
**Color**12%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Neck Fit**4%
**Durability**3%
**Material Quality**3%
**Quality-Overall**3%
**Fastener Quality**2%
## **Common questions**
- **Is 67 chain profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 31 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -52.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the 67 chain niche?**
- 20 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 67 chain?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.2%.
- **What does it cost to enter the 67 chain niche?**
- Listings span $5.71–$14.89; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.
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