---
title: "5 Panel Hat — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/5-panel-hat"
last_updated: "2026-08-09T09:08:05.885Z"
locale: en
meta:
description: "Niche score 57/100 · $58K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $58K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5 Panel Hat — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **5 panel hat**
**Worth a look**
Shows a sweet-spot price point ($23.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 63Conversion 8Competition 92Returns 29Price range 81Avg price 95Brand share 78Review moat 75Quality gap 77
**Avg price**
**Incredible****$23.58**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Great****$7.91–$48.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****511**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+41.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$58K**
$58K/yr · 407K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, 5 panel hat is a $58K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 panel hat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$71K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,616**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **84%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**28 **—flat
**Sellers**
**86**
**Top-5 brand share**
**57%**
Top 20: 96%
**Top-5 click share**
**23%**
Top 20: 57%
**Open market**
**38%**
- CLAPE21% - Tillak13% - COOLSOME8% - The North Face7% - Hatphile7% - Columbia5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.2% search growth over the last 90 days.
13K8KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/5-panel-hat/trend)
## **Top 5 panel hat search terms**
- **5 panel hat**171K/yr+48.3%0.4% conv. - **5 panel hats for men**81K/yr+30.4%0.4% conv. - **five panel hat**33K/yr+52.0%0.4% conv. - **5 panel running hat**20K/yr+88.1%0.4% conv. - **5 panel hat women**12K/yr+72.0%0.2% conv. - **mens 5 panel hats**13K/yr+29.6%0.3% conv. - **panel hat**10K/yr+71.5%0.2% conv. - **6 panel hat**11K/yr+24.0%0.0% conv. - **5 panel hats**10K/yr+21.8%0.6% conv. - **five panel hats for men**11K/yr+13.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/5-panel-hat/search-terms)
## **Top 5 panel hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hatphile Jacquard 5 Panel Camp Hat Red & Navy Geometric Tapestry Pattern Adjustable Unisex Streetwear Cap Low Profile Fashion Hat for Men Women**Hatphile**$18.09**4.6★1,232 rev](https://www.amazon.com/dp/B01LVZUTQZ) [2**CLAPE 5 Panel Hat for Men Curved Brim UPF50+ Sun Hats Quick Dry Outdoor Sports Running Hat Baseball Cap**CLAPE**$16.33**3.9★622 rev](https://www.amazon.com/dp/B097B1TB1F) [3**The North Face Class V Camp Hat - Moisture Wicking Ball Cap for Men & Women Breathable Mesh Underbrim & Side Panels Cedar/TNF Black One Size**The North Face**$33.69**4.5★238 rev](https://www.amazon.com/dp/B0F9791K45) [4**Tillak Wallowa Camp Hat Lightweight Nylon 5 Panel Cap with Snap Closure (Supai Red)**Tillak**$32.09**4.3★1,855 rev](https://www.amazon.com/dp/B07CTB7F7L) [5**Columbia Unisex PFG Tack Snap Back Hat Shark/Sunset Fish Graphic One Size**Columbia**$19.65**4.4★73 rev](https://www.amazon.com/dp/B0CLQ5PVQ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sprints Blaze 5 Panel Hat | Lightweight Performance Running Cap Breathable Quick-Dry Adjustable Fit | Unisex (Iced Out)**Sprints**$37.44**12 rev2mo ago](https://www.amazon.com/dp/B0GXLS8R67) [**The North Face Norm 5-Panel Hat - Classic Fit Ball Cap for Men & Women with Cotton Cord Flat Brim & Adjustable Strap White Dune/TNF Sharpie Graphic One Size**The North Face**$29.38**25 rev1y ago](https://www.amazon.com/dp/B0F2C63DP4) [**The North Face Class V Camp Hat - Moisture Wicking Ball Cap for Men & Women Breathable Mesh Underbrim & Side Panels Cedar/TNF Black One Size**The North Face**$33.69**238 rev1y ago](https://www.amazon.com/dp/B0F9791K45) [**12 Pack Seamless Baseball Caps Wholesale Bulk - No Center Seam DIY Friendly Adjustable Breathable Lightweight for Men Women Black**ZH**$28.36**151 rev1y ago](https://www.amazon.com/dp/B0DNZ5HGZY) [**Columbia Unisex PFG Tack Snap Back Hat Shark/Sunset Fish Graphic One Size**Columbia**$19.65**73 rev2y ago](https://www.amazon.com/dp/B0CLQ5PVQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sprints Blaze 5 Panel Hat | Lightweight Performance Running Cap Breathable Quick-Dry Adjustable Fit | Unisex (Iced Out)**Sprints**$37.44**4.7★**▲ 70%**](https://www.amazon.com/dp/B0GXLS8R67) [**CLAPE Snapback 5 Panel Hat for Men Women Washed Cotton Flat Bill Baseball Cap Strapback Hip Hop Biker Board Cap**CLAPE**$17.88**4.4★**▲ 59%**](https://www.amazon.com/dp/B09QCTV6F1) [**COOLSOME 5 Panels Hat Basic Daily Wear Breathable Quick Dry Cap (Black/L size/60-62cm)**COOLSOME**$13.86**4.3★**▲ 49%**](https://www.amazon.com/dp/B0B7XK8DT9) [**CLAPE 5 Panel Hat for Men Curved Brim UPF50+ Sun Hats Quick Dry Outdoor Sports Running Hat Baseball Cap**CLAPE**$14.88**3.9★**▲ 47%**](https://www.amazon.com/dp/B097B3YP25) [**Columbia Unisex PFG Tack Snap Back Hat Shark/Sunset Fish Graphic One Size**Columbia**$19.65**4.4★**▲ 42%**](https://www.amazon.com/dp/B0CLQ5PVQ6)
**~~View all trending →~~**
## **Common questions**
- **Is 5 panel hat profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 82 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +41.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the 5 panel hat niche?**
- 28 brands and 86 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 57% of demand.
- **When does demand for 5 panel hat peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 5 panel hat niche?**
- Listings span $7.91–$48.87; the average listing price is $23.58 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.
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