---
title: "5.11 Shorts — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/5-11-shorts"
last_updated: "2026-08-07T10:58:42.994Z"
locale: en
meta:
description: "Niche score 53/100 · $44K/yr market · 188K searches/yr · $44.56 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $44K/yr market · 188K searches/yr · $44.56 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5.11 Shorts — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **5.11 shorts**
**Worth a look**
Shows demand growing +114.3% this quarter, but weak search conversion (0.5%) keeps it on the watch list.
Market size 11Growth 95Conversion 7Competition 95Returns 22Price range 95Avg price 95Brand share 27Review moat 63Quality gap 50
**Growth**
**Incredible****+114.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$44.56**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.80–$80.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****981.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$44K**
$44K/yr · 188K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 5.11 shorts is a $44K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5.11 shorts market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$45K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**20 **—flat
**Sellers**
**38**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**9%**
- CQR49% - 5.1130% - AUTIWITUA4% - TRUEWERK4% - Jessie Kidden2% - Tactical Schnauzer2% - Open — no brand owns it (14 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — +114.3% search growth over the last 90 days.
8K6KBlack Friday '25Spike '26Prime Day '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/5-11-shorts/trend)
## **Top 5.11 shorts search terms**
- **5.11 shorts**31K/yr+199.9%0.4% conv. - **511 tactical shorts for men**15K/yr+181.1%0.5% conv. - **cqr shorts for men**14K/yr+58.5%0.3% conv. - **5.11 shorts for men**15K/yr+56.7%0.4% conv. - **cqr shorts**16K/yr+83.6%0.3% conv. - **cqr mens tactical shorts**8K/yr+356.4%0.4% conv. - **511 shorts for men**12K/yr+66.5%0.2% conv. - **bdu shorts**9K/yr+112.3%0.0% conv. - **5.11 tactical shorts**9K/yr+246.3%0.2% conv. - **conceal carry shorts**10K/yr+76.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/5-11-shorts/search-terms)
## **Top 5.11 shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8884%$2K6%$3K8%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5.11 Tactical Taclite Pro Cargo Shorts Lightweight Ripstop EDC Shorts for Men 9.5 Inseam Dark Navy Waist Size 38 Style 73287ABR**5.11**$56.33**4.6★142 rev](https://www.amazon.com/dp/B0DCJ7WQ5M) [2**CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets Routine Black 32W x 10L**CQR**$25.18**4.4★51 rev](https://www.amazon.com/dp/B0DG598WGH) [3**CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets 1zip W/Belt Navy 36W x 10L**CQR**$36.29**4.4★62 rev](https://www.amazon.com/dp/B0CKHMMF23) [4**CQR Mens Flex Casual Cargo Shorts Lightweight Water Resistant Golf Shorts Stretch Tactical Work Shorts with Multi-Pocket Negotiator Black 34W x 12L**CQR**$39.29**4.4★992 rev](https://www.amazon.com/dp/B0CQKTWZQR) [5**AUTIWITUA Mens Hiking Shorts Waterproof Tactical Cargo Short Pants Quick Dry Work Shorts with Multi Pockets(No Belt)**AUTIWITUA**$28.70**4.3★523 rev](https://www.amazon.com/dp/B0F66SKQZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tactical Schnauzer Concealed Carry Gun Belt | Use Your Own IWB Holster for Secure Retention and Safe Trigger Guard Protection - Concealed Carry for Men & Women**Tactical Schnauzer**$49.79**119 rev10mo ago](https://www.amazon.com/dp/B0F7J3XVF5) [**AUTIWITUA Mens Hiking Shorts Waterproof Tactical Cargo Short Pants Quick Dry Work Shorts with Multi Pockets(No Belt)**AUTIWITUA**$28.70**523 rev1y ago](https://www.amazon.com/dp/B0F66SKQZL) [**5.11 Tactical Mens Taclite Pro Cargo Shorts Professional Lightweight Ripstop Work Duty EDC 8-Pockets 11 Style 73308ABR Dark Navy Mens 36**5.11**$55.83**101 rev1y ago](https://www.amazon.com/dp/B0F4Y1PYBF) [**CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets Routine Black 32W x 10L**CQR**$25.18**51 rev1y ago](https://www.amazon.com/dp/B0DG598WGH) [**5.11 Tactical Taclite Pro Cargo Shorts Lightweight Ripstop EDC Shorts for Men 9.5 Inseam Dark Navy Waist Size 38 Style 73287ABR**5.11**$56.33**142 rev1y ago](https://www.amazon.com/dp/B0DCJ7WQ5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets 1zip W/Belt Navy 36W x 12L**CQR**$37.95**4.4★**▲ 29%**](https://www.amazon.com/dp/B0CKHGYCN1) [**CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets 1zip W/Belt Navy 36W x 10L**CQR**$36.29**4.4★**▲ 24%**](https://www.amazon.com/dp/B0CKHMMF23) [**5.11 Tactical Taclite Pro Cargo Shorts Lightweight Ripstop EDC Shorts for Men 9.5 Inseam Dark Navy Waist Size 38 Style 73287ABR**5.11**$56.33**4.6★**▲ 22%**](https://www.amazon.com/dp/B0DCJ7WQ5M) [**CQR Mens Quick Dry Stretch Hiking Cargo Shorts Lightweight Water Resistant Tactical Casual Golf & Outdoor with Pockets Routine Black 32W x 10L**CQR**$25.18**4.4★**▲ 21%**](https://www.amazon.com/dp/B0DG598WGH) [**TRUEWERK Mens T1 WerkShorts - Hot-Weather Work Shorts Quick-Dry in 8 Minutes 4-Way Stretch Gusseted Crotch 7 Pockets with Zippered Phone Pocket Sand 30W x 9L**TRUEWERK**$74.84**4.6★**▲ 21%**](https://www.amazon.com/dp/B093XZ7NDS)
**~~View all trending →~~**
## **What buyers say about 5.11 shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Very comfortable”*
**Size-Overall**20%
*“Fit great”*
**Quality-Overall**14%
*“Excellent quality holster”*
**Pockets/Compartments**8%
*“lots of pockets”*
**Weight Light**3%
*“These shorts are light weight”*
**Value For Money**3%
*“affordable”*
**Material Quality**3%
*“Durable material”*
**Stretchability/Expandability/Elasticity**3%
*“Being stretchy makes them extremely comfortable for me”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Waist Fit**2%
*“I love them come lite weight shorts”*
### **What buyers complain about **
**Size-Overall**28%
*“They fit smaller”*
**Stretchability/Expandability/Elasticity**5%
*“and not a fan of the elastic waist”*
**Waist Fit**5%
*“except the button on the waist is incredibly loose”*
**Length**4%
*“Not fir short”*
**Thickness**3%
*“Great shorts, the rip stop fabric is a little too thick and has no give, if there was a little stretch and it wasn't as thick these would be perfect”*
**Touch/Button Controls**3%
*“Missing buttons”*
**Comfort-Overall**3%
*“it's uncomfortable”*
**Value For Money**2%
*“Super expensive”*
**Velcro Quality**2%
*“Also the ends of velcro pocket flaps do not lay flat instead has the end pieces curling up after a few washings”*
**Durability**2%
*“My only complaint is that the nylon part of the belt is starting to fray”*
### **Top return reasons **
**Size-Overall**46%
**Waist Fit**18%
**Length**8%
**Inseam Fit**5%
**Material Quality**4%
**Thigh Fit**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Pockets/Compartments**2%
**Hip Fit**1%
## **Common questions**
- **Is 5.11 shorts profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 100 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +114.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 5.11 shorts niche?**
- 20 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in 5.11 shorts?**
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Waist Fit. The return rate is 5.9% — above our launch gate.
- **What does it cost to enter the 5.11 shorts niche?**
- Listings span $15.80–$80.85; the average listing price is $44.56 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.
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