---
title: "5.11 Pants — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/5-11-pants"
last_updated: "2026-08-09T09:15:33.205Z"
locale: en
meta:
description: "Niche score 45/100 · $136K/yr market · 822K searches/yr · $48.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $136K/yr market · 822K searches/yr · $48.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5.11 Pants — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **5.11 pants**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 30Growth 22Conversion 4Competition 97Returns 13Price range 88Avg price 94Brand share 58Review moat 23Quality gap 53
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Great****$48.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$18.80–$107.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$136K**
$136K/yr · 822K searches
**Review moat**
**Bad****8,241.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 5.11 pants is a $136K/yr Amazon United States market (822K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5.11 pants market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$122K–$146K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#305**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**70%**
Top 20: 92%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**31%**
- CQR35% - 5.1116% - Hiwise6% - LA Police Gear5% - KFUBUO3% - KRYDEX3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
40K30KPrime Day '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/5-11-pants/trend)
## **Top 5.11 pants search terms**
- **emt pants**100K/yr-11.4%0.3% conv. - **cqr pants for men**77K/yr+9.2%0.1% conv. - **ems pants**92K/yr-4.0%0.3% conv. - **combat pants**88K/yr-6.4%0.1% conv. - **military pants**78K/yr-11.3%0.1% conv. - **lapg tactical pants**46K/yr-0.9%0.1% conv. - **511 pants**37K/yr+10.0%0.1% conv. - **tactical pants with knee pads**41K/yr-20.5%0.1% conv. - **ems pants men**38K/yr-18.4%0.2% conv. - **airsoft pants**38K/yr-14.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/5-11-pants/search-terms)
## **Top 5.11 pants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$3K3%$4K4%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 32W x 32L**CQR**$51.47**4.5★26,524 rev](https://www.amazon.com/dp/B09XQ96YCS) [2**CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 34W x 32L**CQR**$51.56**4.5★26,524 rev](https://www.amazon.com/dp/B09XQGSJLP) [3**CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Utility Camo 34W x 30L**CQR**$60.47**4.5★26,524 rev](https://www.amazon.com/dp/B0BQTZK8KW) [4**Hiwise Mens Stretch Tactical Pants Water Resistant Ripstop Cargo Pants Outdoor Lightweight EDC Work Hiking Pants (Navy Blue 36WX32L)**Hiwise**$39.27**4.4★3,560 rev](https://www.amazon.com/dp/B0D1QG6BZS) [5**5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 34W x 32L Style 74310ABR**5.11**$70.43**4.5★146 rev](https://www.amazon.com/dp/B0D9R3XFGH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Stretch Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight Outdoor Work Hiking Pants with Multi Pockets (No Belt) Black**Tooprvix**$19.91**356 rev9mo ago](https://www.amazon.com/dp/B0FMXZZG9M) [**PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Black**PIDO YOGA**$20.17**453 rev11mo ago](https://www.amazon.com/dp/B0FMX8Z4P2) [**IGOLUMON Mens StretchTactical Pants Breathable Ripstop Cargo Pants Outdoor Lightweight EDC Work Hiking Pants Durable Casual Trousers Black**IGOLUMON**$32.34**917 rev1y ago](https://www.amazon.com/dp/B0DF1T8CYC) [**5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 34W x 32L Style 74310ABR**5.11**$70.43**146 rev1y ago](https://www.amazon.com/dp/B0D9R3XFGH) [**5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 40W x 30L Style 74310ABR**5.11**$68.73**146 rev1y ago](https://www.amazon.com/dp/B0D9R52S4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 30W x 30L**CQR**$51.44**4.5★**▲ 70%**](https://www.amazon.com/dp/B09XQ8X9NQ) [**CQR Mens Tactical Pants Water Resistant Ripstop Cargo Pants Lightweight EDC Work Hiking Pants Outdoor Apparel Duratex Mag Pocket Black 34W x 32L**CQR**$51.56**4.5★**▲ 70%**](https://www.amazon.com/dp/B09XQGSJLP) [**5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 34W x 32L Style 74273ABR**5.11**$59.78**4.5★**▲ 69%**](https://www.amazon.com/dp/B0D9R392JH) [**5.11 Tactical Mens Work Pants for EMS/EMT Cargo Pant for First Responders Dark Navy 34W x 32L Style 74310ABR**5.11**$70.43**4.5★**▲ 61%**](https://www.amazon.com/dp/B0D9R3XFGH) [**PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Black**PIDO YOGA**$20.17**4.3★**▲ 56%**](https://www.amazon.com/dp/B0FMX8Z4P2)
**~~View all trending →~~**
## **What buyers say about 5.11 pants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Size is true”*
**Quality-Overall**14%
*“Great product will be ordering again well made”*
**Comfort-Overall**13%
*“Otherwise, very comfortable and breathable”*
**Pockets/Compartments**8%
*“lots of pockets”*
**Value For Money**5%
*“Good deal”*
**Durability**4%
*“Comfy durable”*
**Material Quality**4%
*“Excellent material”*
**Advertised Vs Actual Product**2%
*“Look and feel as advertised”*
**Breathability**2%
*“Breathable and lightweight”*
**Stretchability/Expandability/Elasticity**2%
*“I also like the slight stretch in the material”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs large”*
**Quality-Overall**8%
*“Really not worthy of the quality expected at Amazon”*
**Pockets/Compartments**6%
*“Pocket coming apart”*
**Stretchability/Expandability/Elasticity**4%
*“no stretch otherwise its fine”*
**Material Quality**3%
*“are a weird material”*
**Durability**3%
*“Not durable at all”*
**Value For Money**3%
*“not worth the cost”*
**Waist Fit**3%
*“waist is just a little tight”*
**Water Resistance**2%
*“Not water proof”*
**Stitch/Finish/Polish**2%
*“Cheap stitching, would spend more to get quality”*
### **Top return reasons **
**Size-Overall**44%
**Waist Fit**16%
**Material Quality**7%
**Thigh Fit**5%
**Length**4%
**Inseam Fit**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Hip Fit**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is 5.11 pants profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 245 tracked products. 15 of 27 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 5.11 pants niche?**
- 45 brands and 76 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in 5.11 pants?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 8.3% — above our launch gate.
- **When does demand for 5.11 pants peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 5.11 pants niche?**
- Listings span $18.80–$107.40; the average listing price is $48.77 (sweet spot $15–$100). The average incumbent carries 8,241 reviews — the moat a new listing must climb.
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