---
title: "5.11 Flashlight — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/5-11-flashlight"
last_updated: "2026-08-09T11:00:36.910Z"
locale: en
meta:
description: "Niche score 37/100 · $49K/yr market · 615K searches/yr · $61.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $49K/yr market · 615K searches/yr · $61.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "5.11 Flashlight — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **5.11 flashlight**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 2Competition 95Returns 47Price range 56Avg price 89Brand share 13Review moat 24Quality gap 30
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$61.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$11.83–$163.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,265.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$49K**
$49K/yr · 615K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 5.11 flashlight is a $49K/yr Amazon United States market (615K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5.11 flashlight market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#348**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 46%
**Open market**
**4%**
- 5.1163% - CQR27% - MAGCOMSEN2% - ZITY1% - Walker's1% - TRUEWERK1% - Open — no brand owns it (8 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -3.7% search growth over the last 90 days.
20K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/5-11-flashlight/trend)
## **Top 5.11 flashlight search terms**
- **5.11**364K/yr-5.3%0.1% conv. - **511 tactical**64K/yr-15.6%0.0% conv. - **5.11 apex pants men**39K/yr-10.3%0.0% conv. - **5.11 polo shirts for men**18K/yr+25.3%0.2% conv. - **5.11 ridge pants men**17K/yr-11.4%0.2% conv. - **511 stryke pants men**16K/yr+2.6%0.0% conv. - **5.11 polo**11K/yr+44.7%0.4% conv. - **police polo shirts for men**10K/yr+73.3%0.3% conv. - **511 polo shirts for men**8K/yr+29.9%0.2% conv. - **5.11 stryke pants**8K/yr+24.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/5-11-flashlight/search-terms)
## **Top 5.11 flashlight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9814%$2K6%$3K8%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 34W x 30L Style 74273ABR**5.11**$59.31**4.5★1,514 rev](https://www.amazon.com/dp/B0D9R4LJDR) [2**5.11 Tactical Backpack RUSH 12 2.0 Military Survival Molle Back Pack with Laptop Compartment Small 24L Black Style 56561ABR**5.11**$91.66**4.8★513 rev](https://www.amazon.com/dp/B0D9QZ8MCN) [3**5.11 Tactical Backpack RUSH 24 2.0 Military Survival Molle Back Pack with Laptop Compartment 37L Black Style 56563ABR**5.11**$123.08**4.8★407 rev](https://www.amazon.com/dp/B0D9R1V1S5) [4**5.11 Tactical Mens Performance Short Sleeve Polo Shirt Style 71049 Dark Navy X-Large**5.11**$47.41**4.6★1,697 rev](https://www.amazon.com/dp/B001A74V3E) [5**5.11 Tactical Mens Apex Pants Regular Fit Gusseted 10 Pockets Style 74434ABR TDU Green 33W x 34L**5.11**$91.82**4.5★344 rev](https://www.amazon.com/dp/B0D1W2ZGDD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CQR Mens Short Sleeve Tactical Shirts UPF 50+ Ripstop Military Work Shirts Breathable Button Down Outdoor Hiking Shirt Metro Lichen X-Small**CQR**$32.96**1,225 rev1y ago](https://www.amazon.com/dp/B0D16SQKQV) [**5.11 Tactical Pants for Men - Taclite Pro Professional Cargo Work Pant Ripstop Lightweight Performance Black 34W x 30L Style 74273ABR**5.11**$59.31**1,514 rev1y ago](https://www.amazon.com/dp/B0D9R4LJDR) [**5.11 Tactical Backpack RUSH 12 2.0 Military Survival Molle Back Pack with Laptop Compartment Small 24L Black Style 56561ABR**5.11**$91.66**513 rev1y ago](https://www.amazon.com/dp/B0D9QZ8MCN) [**5.11 Tactical Backpack RUSH 24 2.0 Military Survival Molle Back Pack with Laptop Compartment 37L Black Style 56563ABR**5.11**$123.08**407 rev1y ago](https://www.amazon.com/dp/B0D9R1V1S5) [**5.11 Tactical Pants for Men Stryke Pant Professional Cargo Pockets Regular Fit for Work Military & Law Enforcement Charcoal 34W x 32L Style 74369ABR**5.11**$86.19**811 rev1y ago](https://www.amazon.com/dp/B0D9R5J2GP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5.11 Tactical Mens APEX Cargo Pants Professional Work Duty Pant Regular Fit Stretch Design 10 Pockets TDU Green 34W x 34L Style 74434ABR**5.11**$91.30**4.5★**▲ 95%**](https://www.amazon.com/dp/B0D1W2FKS4) [**5.11 Tactical Mens Apex Pants Regular Fit Gusseted 10 Pockets Style 74434ABR TDU Green 33W x 34L**5.11**$91.82**4.5★**▲ 93%**](https://www.amazon.com/dp/B0D1W2ZGDD) [**CQR Mens Flex Ripstop Tactical Pants Water Resistant Stretch Cargo Pants Lightweight EDC Hiking Work Pants Marauder Soil Green 32W x 34L**CQR**$48.88**4.6★**▲ 92%**](https://www.amazon.com/dp/B0D1X1RKMJ) [**CQR Mens Quick Dry Tactical Polo Shirt Lightweight Breathable Performance Polo Short Sleeve UPF 50+ Outdoor Golf Shirt Frost Essential Khaki X-Large**CQR**$23.10**4.5★**▲ 90%**](https://www.amazon.com/dp/B0BL27YXHR) [**CQR Mens Short Sleeve Tactical Shirts UPF 50+ Ripstop Military Work Shirts Breathable Button Down Outdoor Hiking Shirt Metro Lichen X-Small**CQR**$32.96**4.4★**▲ 90%**](https://www.amazon.com/dp/B0D16SQKQV)
**~~View all trending →~~**
## **What buyers say about 5.11 flashlight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Excellent product, I've been using it for a few months and I'm very satisfied”*
**Size-Overall**12%
*“Fits exactly as desired”*
**Comfort-Overall**8%
*“Very comfortable”*
**Value For Money**6%
*“Great value”*
**Durability**6%
*“Durable well made”*
**Stretchability/Expandability/Elasticity**6%
*“Perfect stretch”*
**Ease Of Use**3%
*“Easy to use”*
**Adjustability/Rotatability/Reclining**3%
*“easy to adjust which is why I still kept it”*
**Strength**3%
*“very sturdy”*
**Strap/String Quality**3%
*“Strap design actually appears to hold up well”*
### **What buyers complain about **
**Size-Overall**14%
*“To small”*
**Strap/String Quality**6%
*“Buckle stuck”*
**Stretchability/Expandability/Elasticity**6%
*“don't think it has any stretch”*
**Quality-Overall**5%
*“Really not worthy of the quality expected at Amazon”*
**Value For Money**5%
*“Not worth the money”*
**Durability**4%
*“falls apart”*
**Weight Heavy**3%
*“Buckle is also very heavy, bulky, and uncomfortable”*
**Stiffness**2%
*“Its only fault is that its not stiff enough when the holster is attached”*
**Noise Level**2%
*“Bang bang not loud”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Size-Overall**47%
**Waist Fit**7%
**Material Quality**6%
**Length**5%
**Color**4%
**Advertised Vs Actual Product**4%
**Chest Fit**2%
**Value For Money**2%
**Thin**2%
**Thigh Fit**2%
## **Common questions**
- **Is 5.11 flashlight profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 99 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the 5.11 flashlight niche?**
- 14 brands and 71 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in 5.11 flashlight?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Stretchability/Expandability/Elasticity. The return rate is 3.3%.
- **When does demand for 5.11 flashlight peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 5.11 flashlight niche?**
- Listings span $11.83–$163.31; the average listing price is $61.28 (sweet spot $15–$100). The average incumbent carries 6,265 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)