---
title: "4th of July Costume — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/4th-of-july-costume"
last_updated: "2026-08-09T05:38:17.608Z"
locale: en
meta:
description: "Niche score 33/100 · $24K/yr market · 27K searches/yr · $23.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $24K/yr market · 27K searches/yr · $23.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "4th of July Costume — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **4th of july costume**
**Skip it**
Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 49Competition 19Returns 33Price range 85Avg price 95Brand share 41Review moat 60Quality gap 53
**Avg price**
**Incredible****$23.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.47–$68.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,112.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$24K**
$24K/yr · 27K searches
**Growth**
**Bad****-79.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, 4th of july costume is a $24K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4th of july costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$17K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**17%**
- SHANGXING39% - ONUPGO28% - Costume Agent6% - Funny Guy Mugs4% - Ibeauti4% - BEFORYOU3% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 52.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/4th-of-july-costume/trend)
## **Top 4th of july costume search terms**
- **olympic costume**13K/yr-79.9%1.3% conv. - **olympics costume**6K/yr-82.3%1.8% conv. - **olympic outfit**3K/yr-74.7%0.8% conv. - **olympic costumes for women**2K/yr-76.3%0.0% conv. - **olympic costumes**2K/yr-73.2%0.4% conv. - **usa olympic costume**899/yr-84.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/4th-of-july-costume/search-terms)
## **Top 4th of july costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHANGXING American Flag Sports Headband & Wristband Set - 4 Styles Striped Sweatbands for Basketball Football Running Gym & Exercise - 1 Headband 2 Wristbands**SHANGXING**$14.93**4.5★377 rev](https://www.amazon.com/dp/B091XZL5CQ) [2**ONUPGO Sweatband Set Premium Sports Headband Wristband Set Sweatbands Terry Cloth Wristband Wrist Sweatband Headbands Moisture Wicking Sweat Absorbing Head Band Red/White/Blue**ONUPGO**$7.47**4.6★7,220 rev](https://www.amazon.com/dp/B0748G2X8H) [3**ONUPGO 5 Pieces Red White and Blue Striped Sweatbands Set - Sports Headband Wristbands High Socks for Men Women & Teens - Running Cycling Tennis Basketball Football - Red/White/Blue**ONUPGO**$9.68**4.6★717 rev](https://www.amazon.com/dp/B09XHKD4K5) [4**Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay**Costume Agent**$68.27**4.7★20 rev](https://www.amazon.com/dp/B0BGQFXZ65) [5**Funny Guy Mugs USA 80s & 90s Retro Windbreaker Small**Funny Guy Mugs**$51.49**4.4★2,324 rev](https://www.amazon.com/dp/B0171XN03M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks**Vermeyen**$14.61**2 rev4mo ago](https://www.amazon.com/dp/B0GKZK4MW9) [**UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large**UNLC**$37.78**80 rev1y ago](https://www.amazon.com/dp/B0F6FMWLXC) [**YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants**YaNuts**$14.94**42 rev1y ago](https://www.amazon.com/dp/B0DMTJMLPJ) [**SHEHARUHI 2 Pcs Red White and Blue Usa Patriotic Sports Events Hat Hair Olympic Football Hair Band Halloween Accessories**SHEHARUHI**$12.96**38 rev2y ago](https://www.amazon.com/dp/B0D2CLFRF3) [**Jauisus 6 Pcs Gold Medals for Awards 1st Place Metal Award Medals Olympic Style Winner Awards for Sports Party Tournaments Prizes Competitions 2 Inches**Jauisus**$8.74**209 rev2y ago](https://www.amazon.com/dp/B0CHJ91G2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fun Costumes Olympic Empress Womens Costume White Medium**Fun Costumes**$34.69**4.1★**▲ 242%**](https://www.amazon.com/dp/B07YN9CQCP) [**7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks**Vermeyen**$14.61**4.5★**▲ 221%**](https://www.amazon.com/dp/B0GKZK4MW9) [**Pleated Tennis Skirt Golf Skort for Women with Pockets Shorts Athletic Workout Running Skirt Ruffle on Back (USA Flag Small)**Ibeauti**$25.53**4.5★**▲ 142%**](https://www.amazon.com/dp/B07Z3F9RDB) [**YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants**YaNuts**$14.94**3.8★**▲ 90%**](https://www.amazon.com/dp/B0DMTJMLPJ) [**UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large**UNLC**$37.78**4.4★**▲ 54%**](https://www.amazon.com/dp/B0F6FMWLXC)
**~~View all trending →~~**
## **What buyers say about 4th of july costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“Fantastic Quality”*
**Size-Overall**23%
*“Fit perfect”*
**Value For Money**13%
*“Great deal to receive the matching set”*
**Advertised Vs Actual Product**9%
*“Just right”*
**Color**3%
*“Color quality & comfort with the stretchiness”*
**Durability**2%
*“Hopefully these last a couple more weeks”*
**Comfort-Overall**2%
*“Patriotic and comfy”*
**Zipper Quality**1%
*“zipper works well enough for my daughter to use”*
**Stretchability/Expandability/Elasticity**1%
*“Color quality & comfort with the stretchiness”*
**Fun/Entertainment Experience**1%
*“So fun”*
### **What buyers complain about **
**Quality-Overall**38%
*“Not very well made”*
**Size-Overall**23%
*“The flag cape was a bit long for me”*
**Ease Of Use**13%
*“Unable to use more than once”*
**Adhesion/Stickiness**4%
*“The red/white/blue fake hair is not glued well & falls out every time you touch it.”*
**Color**3%
*“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”*
**Absorbency**3%
*“do not absorb any type of sweat when youre running”*
**Thickness**3%
*“Thin”*
**Smell**3%
*“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”*
**Material Quality**3%
*“First off these are not your typical terry cloth material like you would expect from a running sweatband”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**10%
**Waist Fit**9%
**Length**7%
**Material Quality**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Color**2%
**Functionality-Overall**2%
**Thin**2%
## **Common questions**
- **Is 4th of july costume profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the 4th of july costume niche?**
- 13 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in 4th of july costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 4.4%.
- **When does demand for 4th of july costume peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 52.5× the quietest.
- **What does it cost to enter the 4th of july costume niche?**
- Listings span $7.47–$68.27; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.
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