---
title: "38x32 Mens Jeans Relaxed Fit — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/38x32-mens-jeans-relaxed-fit"
last_updated: "2026-08-05T19:24:12.417Z"
locale: en
meta:
description: "Niche score 41/100 · $71K/yr market · 81K searches/yr · $31.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $71K/yr market · 81K searches/yr · $31.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "38x32 Mens Jeans Relaxed Fit — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **38x32 mens jeans relaxed fit**
**Skip it**
Soft demand (-32.2% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 9Conversion 35Competition 81Returns 13Price range 92Avg price 95Brand share 47Review moat 18Quality gap 53
**Avg price**
**Incredible****$31.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.65–$102.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$71K**
$71K/yr · 81K searches
**Review moat**
**Bad****17,794.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 38x32 mens jeans relaxed fit is a $71K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **38x32 mens jeans relaxed fit market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$48K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 67%
**Open market**
**20%**
- Levi Strauss Signature Gold32% - Levi's28% - Rustler7% - Amazon Essentials7% - JMIERR3% - Wrangler Authentics3%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -32.2% search growth over the last 90 days.
2K2KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/38x32-mens-jeans-relaxed-fit/trend)
## **Top 38x32 mens jeans relaxed fit search terms**
- **levis jeans for men relaxed fit**27K/yr-28.3%0.2% conv. - **mens levis jeans relaxed fit**11K/yr-28.2%0.1% conv. - **levi jeans relaxed fit**5K/yr-1.8%0.2% conv. - **38x32 mens jeans relaxed fit**6K/yr-36.1%3.2% conv. - **38 32 mens jeans**4K/yr-36.7%2.6% conv. - **mens levis relaxed fit jeans**5K/yr-29.3%0.1% conv. - **mens 38x32 jeans**5K/yr-38.2%1.5% conv. - **men blue jeans relaxed fit**5K/yr-37.5%0.2% conv. - **work jeans for men relaxed fit**4K/yr-29.2%0.0% conv. - **levi mens jeans relaxed fit**7K/yr-76.5%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/38x32-mens-jeans-relaxed-fit/search-terms)
## **Top 38x32 mens jeans relaxed fit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 30L**Levi Strauss Signature Gold**$27.15**4.5★58,075 rev](https://www.amazon.com/dp/B073V3STJ1) [2**Levis Mens 555 Relaxed Straight Jeans We Good in The West LTWT 32**Levi's**$96.10**0.0★0 rev](https://www.amazon.com/dp/B0G4NBRNNC) [3**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Medium Indigo-Waterless 38W x 34L**Levi Strauss Signature Gold**$27.31**4.5★58,075 rev](https://www.amazon.com/dp/B0758L5GLM) [4**Levis Mens 559 Relaxed Straight Fit Jean - 33W x 32L - Navarro - Stretch**Levi's**$41.72**4.5★46,079 rev](https://www.amazon.com/dp/B00UV3TGWO) [5**Levis Mens 550 Relaxed Fit Jeans (Also Available in Big & Tall) Dark Stonewash 34W x 30L**Levi's**$43.37**4.5★25,818 rev](https://www.amazon.com/dp/B0018OMIOI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 30L**Levi Strauss Signature Gold**$27.15**58,075 rev3w ago](https://www.amazon.com/dp/B073V3STJ1) [**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Medium Indigo-Waterless 38W x 34L**Levi Strauss Signature Gold**$27.31**58,075 rev3w ago](https://www.amazon.com/dp/B0758L5GLM) [**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 38W x 32L**Levi Strauss Signature Gold**$26.94**58,075 rev3w ago](https://www.amazon.com/dp/B073V3TQHL) [**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 40W x 30L**Levi Strauss Signature Gold**$27.19**58,075 rev3w ago](https://www.amazon.com/dp/B073V47RDC) [**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Medium Indigo-Waterless 38W x 32L**Levi Strauss Signature Gold**$27.49**58,075 rev3w ago](https://www.amazon.com/dp/B0758LPJWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levis Mens 501 Relaxed Jeans Free Day 32**Levi's**$102.19**5.0★**▲ 149%**](https://www.amazon.com/dp/B0G2L5W4T7) [**Levis Mens 555 Relaxed Straight Check The Score Size: 32 Inseam: 32**Levi's**$90.87**4.2★**▲ 148%**](https://www.amazon.com/dp/B0FC8J93VW) [**Levis Mens 555 Relaxed Straight Jeans We Good in The West LTWT 32**Levi's**$96.10**0.0★**▲ 148%**](https://www.amazon.com/dp/B0G4NBRNNC) [**Amazon Essentials Mens Skinny-Fit High Stretch Jean Dark Wash 38W x 29L**Amazon Essentials**$22.03**4.4★**▲ 147%**](https://www.amazon.com/dp/B08WZZXBTK) [**Soojun Mens Flex Waistband Relaxed Fit Straight Leg Jeans Light Stonewash 34W x 32L**Soojun**$28.37**4.3★**▲ 145%**](https://www.amazon.com/dp/B0B7D9DCDD)
**~~View all trending →~~**
## **What buyers say about 38x32 mens jeans relaxed fit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“The pants fit perfect”*
**Quality-Overall**18%
*“Craftsmanship is very nice”*
**Value For Money**9%
*“Money well spent”*
**Comfort-Overall**7%
*“Extremely comfortable”*
**Leather Quality**5%
*“Great leather”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Color**3%
*“Color is amazing”*
**Durability**3%
*“Durable and Comfortable”*
**Strength**2%
*“Seems sturdy,”*
**Stretchability/Expandability/Elasticity**2%
*“just the right amount of stretch”*
### **What buyers complain about **
**Size-Overall**28%
*“too long”*
**Durability**12%
*“It broke in less than a month”*
**Quality-Overall**11%
*“quality is not quite top notch”*
**Material Quality**3%
*“Poor quality material”*
**Stitch/Finish/Polish**3%
*“crotch seams ripped out”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Waist Fit**3%
*“Im talking about being wide waist down”*
**Color**2%
*“Color was slightly darker than the photo”*
**Strap/String Quality**2%
*“the buckle is eay to use”*
**Inseam Fit**2%
*“Cannot trust sizing: Inseam was definitely not correct”*
### **Top return reasons **
**Size-Overall**42%
**Waist Fit**21%
**Length**11%
**Inseam Fit**6%
**Thigh Fit**5%
**Advertised Vs Actual Product**3%
**Color**3%
**Hip Fit**2%
**Material Quality**1%
**Shape/Style**1%
## **Common questions**
- **Is 38x32 mens jeans relaxed fit profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 63 tracked products. 12 of 25 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 38x32 mens jeans relaxed fit niche?**
- 24 brands and 26 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in 38x32 mens jeans relaxed fit?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.4% — above our launch gate.
- **What does it cost to enter the 38x32 mens jeans relaxed fit niche?**
- Listings span $13.65–$102.19; the average listing price is $31.85 (sweet spot $15–$100). The average incumbent carries 17,794 reviews — the moat a new listing must climb.
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