---
title: "38h Bra — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/38h-bra"
last_updated: "2026-08-09T07:15:45.615Z"
locale: en
meta:
description: "Niche score 54/100 · $68K/yr market · 106K searches/yr · $27.53 avg price. High returns (10.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $68K/yr market · 106K searches/yr · $27.53 avg price. High returns (10.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "38h Bra — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **38h bra**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but high returns (10.5%) keeps it on the watch list.
Market size 17Growth 39Conversion 29Competition 98Returns 5Price range 89Avg price 95Brand share 79Review moat 23Quality gap 88
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$27.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.25–$73.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****8,300.04**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 106K searches
**Returns**
**Bad****10.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 38h bra is a $68K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **38h bra market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$69K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#485**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**56%**
Top 20: 88%
**Top-5 click share**
**8%**
Top 20: 23%
**Open market**
**45%**
- HSIA22% - Glamorise11% - DELIMIRA8% - LetsJoli5% - Vanity Fair5% - Elomi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/38h-bra/trend)
## **Top 38h bra search terms**
- **38h bra**18K/yr+33.1%1.3% conv. - **38j bras for women**16K/yr+13.4%1.1% conv. - **36j bras for women**14K/yr+20.1%1.0% conv. - **bra 36g**11K/yr+23.3%1.4% conv. - **36i bra**14K/yr-16.7%1.5% conv. - **38g bras for women full coverage**11K/yr-11.6%1.0% conv. - **bra 38g**10K/yr+7.1%1.6% conv. - **36 h bra**8K/yr+29.1%0.9% conv. - **36g**5K/yr+10.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/38h-bra/search-terms)
## **Top 38h bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6772%$1K3%$2K4%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glamorise Full Figure Plus Size MagicLift Seamless Sports Bra Wirefree #1006 Caf**Glamorise**$36.68**3.8★21,022 rev](https://www.amazon.com/dp/B001ELL6DE) [2**Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G**Fruit of the Loom**$18.15**4.2★12,386 rev](https://www.amazon.com/dp/B07T8D7CBZ) [3**Panache Womens Allure Underwire Full Coverage Stretch Lace Bra |Black/Latte 36J| Supportive Lift with Side Sling Sheer Lace Adjustable Straps Full Figure Fit Everyday Comfort Lingerie**Panache**$70.24**4.4★213 rev](https://www.amazon.com/dp/B0C48669FL) [4**Glamorise Posture Back Front-Closure Full Figure Plus Size MagicLift Bra Wirefree #1265 White**Glamorise**$37.60**3.8★15,128 rev](https://www.amazon.com/dp/B000VK3YVQ) [5**LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)**LetsJoli**$19.62**4.1★16,468 rev](https://www.amazon.com/dp/B0GHMW9L53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fruit of the Loom Womens Fit for Me Collection: Plus-Size Unlined Underwire Bra-Cotton Comfort & Pinch-Free Straps Heather Grey 38G**Fruit of the Loom**$18.15**12,386 rev1mo ago](https://www.amazon.com/dp/B07T8D7CBZ) [**Fruit of The Loom Womens Fit for Me 360 Stretch Plus Size Cotton T-Shirt Bra Blushing Rose 38 38H US**Fruit of the Loom**$18.14**516 rev1mo ago](https://www.amazon.com/dp/B0CV1N195V) [**Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)**TTDREOEO**$12.68**206 rev5mo ago](https://www.amazon.com/dp/B0GK2QHBDJ) [**LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)**LetsJoli**$19.62**16,468 rev5mo ago](https://www.amazon.com/dp/B0GHMW9L53) [**LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Coffee XL)**LetsJoli**$19.68**16,468 rev5mo ago](https://www.amazon.com/dp/B0GHMW969C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minimizer Bras for Women Lifting Full Coverage Underwire Lace Bras Plus Size Unlined Breathable Bra for Heavy Breast (US Cup Band DD 38 Black)**TTDREOEO**$12.68**3.7★**▲ 69%**](https://www.amazon.com/dp/B0GK2QHBDJ) [**LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Coffee XL)**LetsJoli**$19.68**4.1★**▲ 67%**](https://www.amazon.com/dp/B0GHMW969C) [**LetsJoli Jelly Bras for Women Push Up Bra Wireless No Underwire Supportive Full Coverage Plus Size for Older Women(Leopard Pink L)**LetsJoli**$19.62**4.1★**▲ 66%**](https://www.amazon.com/dp/B0GHMW9L53) [**Curvy Couture Sheer Mesh Unlined Underwire Bra Full Coverage**Curvy Couture**$31.48**4.2★**▲ 62%**](https://www.amazon.com/dp/B08R1DY77C) [**Felina Marvelous Side Smoothing T-Shirt Bra (Warm Nude 36DDD) | Seamless Comfortable Everyday Bra with Support & Lift**Felina**$39.40**3.6★**▲ 62%**](https://www.amazon.com/dp/B07Q3977KP)
**~~View all trending →~~**
## **What buyers say about 38h bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**38%
*“Comfortable to wear”*
**Size-Overall**20%
*“FITS LIKE A GLOVE”*
**Soft Feel**7%
*“feels so smooth”*
**Strap/String Quality**4%
*“Nice wide straps”*
**Quality-Overall**3%
*“Great product ladies”*
**Value For Money**3%
*“Great Value”*
**Color**2%
*“the color is accurate”*
**Material Quality**2%
*“Good material”*
**Chest Fit**2%
*“support for the chest”*
**Shape/Style**1%
*“I like the shape”*
### **What buyers complain about **
**Size-Overall**25%
*“Order larger”*
**Strap/String Quality**7%
*“Straps don't stay put”*
**Comfort-Overall**5%
*“Very uncomfortable bra”*
**Chest Fit**4%
*“Large chest, no way”*
**Quality-Overall**4%
*“Not well made”*
**Durability**3%
*“Didnt last”*
**Shape/Style**2%
*“Not a good shape”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Material Quality**2%
*“Bad material not comfortable”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**59%
**Chest Fit**23%
**Comfort-Overall**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Material Quality**2%
**Strap/String Quality**1%
**Cushion**1%
**Color**1%
**Width**1%
## **Common questions**
- **Is 38h bra profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 298 tracked products. 29 of 80 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 38h bra niche?**
- 54 brands and 103 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in 38h bra?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.5% — above our launch gate.
- **When does demand for 38h bra peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 38h bra niche?**
- Listings span $10.25–$73.00; the average listing price is $27.53 (sweet spot $15–$100). The average incumbent carries 8,300 reviews — the moat a new listing must climb.
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