---
title: "38a Bra — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/38a-bra"
last_updated: "2026-08-09T08:15:52.728Z"
locale: en
meta:
description: "Niche score 47/100 · $15K/yr market · 53K searches/yr · $19.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $15K/yr market · 53K searches/yr · $19.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "38a Bra — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **38a bra**
**Skip it**
High returns (11.9%) — this niche doesn't clear our bar today.
Market size 4Growth 49Conversion 17Competition 90Returns 0Price range 76Avg price 87Brand share 55Review moat 24Quality gap 86
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.93**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$9.07–$33.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+18.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,292.77**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$15K**
$15K/yr · 53K searches
**Returns**
**Bad****11.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 38a bra is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **38a bra market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$30K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#476**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**72%**
Top 20: 98%
**Top-5 click share**
**25%**
Top 20: 63%
**Open market**
**24%**
- Amazon Essentials30% - As Fairy16% - Fruit of the Loom9% - Vertvie9% - Halobliss8% - Warner's4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/38a-bra/trend)
## **Top 38a bra search terms**
- **38a bra**25K/yr+16.1%1.9% conv. - **bra 38a**14K/yr+34.2%2.2% conv. - **38 a bra**7K/yr+19.8%1.7% conv. - **size 38a bra**5K/yr+11.9%2.3% conv. - **38a push up bras for women**2K/yr-33.2%0.9% conv. - **38a bras for women wirefree**342/yr+25.0%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/38a-bra/search-terms)
## **Top 38a bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4436%$8859%$1K12%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Padded Underwire Plunge Bra Soft Cotton Jersey Pack of 2 Black / Rich Hazel 38A**Amazon Essentials**$13.91**4.0★306 rev](https://www.amazon.com/dp/B0DVZN43W6) [2**Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A**Amazon Essentials**$22.63**4.1★56 rev](https://www.amazon.com/dp/B0F6D1KLRM) [3**Halobliss T-Shirt Bras for Women Small Breasted Demi Underwire Lightly Lined Bras 32AA-38A Black 38A**Halobliss**$26.98**4.5★314 rev](https://www.amazon.com/dp/B0DSKGPXJ8) [4**Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Black 38A)**Vertvie**$18.81**4.0★263 rev](https://www.amazon.com/dp/B0GKGB8GHM) [5**Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US**Fruit of the Loom**$26.33**4.0★59,690 rev](https://www.amazon.com/dp/B099ZH759H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fruit of the Loom womens T-shirt T Shirt Bra Black Hue/Sand/White 38A US**Fruit of the Loom**$26.33**59,690 rev1mo ago](https://www.amazon.com/dp/B099ZH759H) [**Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra Black/White 38A**Amazon Essentials**$22.63**56 rev4mo ago](https://www.amazon.com/dp/B0F6D1KLRM) [**Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A**Amazon Essentials**$24.45**56 rev4mo ago](https://www.amazon.com/dp/B0F6CVGV16) [**As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)**As Fairy**$20.74**280 rev5mo ago](https://www.amazon.com/dp/B0GKPXP5MQ) [**As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)**As Fairy**$19.29**259 rev5mo ago](https://www.amazon.com/dp/B0GJCGZP4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**As Fairy Seamless Wireless Bra for Women Soft Support Bra with Lift Comfortable T-Shirt Bra for Daily Wear(Pink 38A)**As Fairy**$20.74**4.1★**▲ 84%**](https://www.amazon.com/dp/B0GKPXP5MQ) [**As Fairy Womens Bra Wireless Push Up Lift Supportive No Wire Ladies Seamless No Show Moisture-Wick Brasieres para Mujer(Light Pink 38A)**As Fairy**$19.29**4.1★**▲ 80%**](https://www.amazon.com/dp/B0GJCGZP4N) [**Amazon Essentials Womens Stretch Galloon Lace Lined Wired Deep Plunge Bra White/Washed Bronze 38A**Amazon Essentials**$24.45**4.1★**▲ 77%**](https://www.amazon.com/dp/B0F6CVGV16) [**Vertvie 2026 Womens Wireless Jelly Bras Push Up Cup-Engineered Support Deep V Lift Bra Seamless No Underwire T-Shirt Bralette(Praline 38A)**Vertvie**$18.34**4.0★**▲ 77%**](https://www.amazon.com/dp/B0GKG55RHY) [**As Fairy Non Wire Support Bra Comfort Lift Bras with Soft Pads Full Coverage Seamless Tshirt Bralettes Nude 38A**As Fairy**$20.37**4.3★**▲ 77%**](https://www.amazon.com/dp/B0FFHDT66S)
**~~View all trending →~~**
## **What buyers say about 38a bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**39%
*“Extremely comfortable”*
**Size-Overall**17%
*“Fit accurate”*
**Soft Feel**8%
*“Feels very soft”*
**Quality-Overall**4%
*“Appears to be well made”*
**Value For Money**3%
*“Great value”*
**Strap/String Quality**3%
*“Straps are comfortable”*
**Material Quality**2%
*“Super soft material”*
**Color**2%
*“great color”*
**Chest Fit**1%
*“perfect for small chests”*
**Shape/Style**1%
*“Very flattering”*
### **What buyers complain about **
**Size-Overall**27%
*“Didn't fit right”*
**Comfort-Overall**6%
*“Uncomfortably tight”*
**Durability**6%
*“Falls apart”*
**Strap/String Quality**6%
*“Straps do not stay tight”*
**Quality-Overall**5%
*“Not well made”*
**Chest Fit**3%
*“made way to small for big bust”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Shape/Style**2%
*“Not flattering”*
**Adhesion/Stickiness**2%
*“already part of the stickiness has already completely fallen off”*
**Material Quality**1%
*“the material cinched around the band”*
### **Top return reasons **
**Size-Overall**57%
**Chest Fit**22%
**Comfort-Overall**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Material Quality**2%
**Color**1%
**Strap/String Quality**1%
**Arm Fit**1%
**Cushion**1%
## **Common questions**
- **Is 38a bra profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 71 tracked products. 6 of 35 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 38a bra niche?**
- 25 brands and 47 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in 38a bra?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 11.9% — above our launch gate.
- **When does demand for 38a bra peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 38a bra niche?**
- Listings span $9.07–$33.82; the average listing price is $19.93 (sweet spot $15–$100). The average incumbent carries 6,293 reviews — the moat a new listing must climb.
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