---
title: "28x30 Mens Jeans — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/28x30-mens-jeans"
last_updated: "2026-08-09T05:35:52.053Z"
locale: en
meta:
description: "Niche score 36/100 · $23K/yr market · 52K searches/yr · $21.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $23K/yr market · 52K searches/yr · $21.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "28x30 Mens Jeans — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **28x30 mens jeans**
**Skip it**
High returns (12.8%) — this niche doesn't clear our bar today.
Market size 6Growth 17Conversion 26Competition 77Returns 0Price range 93Avg price 91Brand share 19Review moat 16Quality gap 67
**Price range**
**Great****$14.37–$43.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,688.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$23K**
$23K/yr · 52K searches
**Returns**
**Bad****12.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 28x30 mens jeans is a $23K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **28x30 mens jeans market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$32K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**5%**
- Amazon Essentials68% - Levi Strauss Signature Gold12% - Wrangler Authentics5% - Dickies4% - GAP3% - Rustler2% - Open — no brand owns it (5 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -15.3% search growth over the last 90 days.
1K600Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/28x30-mens-jeans/trend)
## **Top 28x30 mens jeans search terms**
- **28x30 mens jeans**17K/yr-17.9%1.8% conv. - **mens jeans 28x30**9K/yr-1.5%3.0% conv. - **mens jeans 30x28**8K/yr-10.0%0.7% conv. - **30x28 mens jeans**6K/yr-23.5%1.1% conv. - **26x30 mens jeans**6K/yr-22.3%0.0% conv. - **mens 28x30 jeans**5K/yr-16.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/28x30-mens-jeans/search-terms)
## **Top 28x30 mens jeans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9038%$2K12%$3K16%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 28W x 30L**Amazon Essentials**$16.48**4.2★1,053 rev](https://www.amazon.com/dp/B0DX23X7RW) [2**Amazon Essentials Mens Straight-Fit Stretch Jean - Discontinued Colors Dark Wash 30W x 28L**Amazon Essentials**$16.84**4.2★23,261 rev](https://www.amazon.com/dp/B07BJKR9TC) [3**Amazon Essentials Mens Low Stretch Athletic Fit Jeans Black 30W x 28L**Amazon Essentials**$21.14**4.4★743 rev](https://www.amazon.com/dp/B0DX24B6DG) [4**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Hazy Horizon-Stretch Waistband 28Wx30L**Levi Strauss Signature Gold**$26.30**4.5★16,210 rev](https://www.amazon.com/dp/B0BKR56FQ7) [5**Classic 5-pocket Regular Fit Flex Jean Twilight Flex 28W x 30L**Wrangler Authentics**$30.22**4.6★66,465 rev](https://www.amazon.com/dp/B078M95455)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans Hazy Horizon-Stretch Waistband 28Wx30L**Levi Strauss Signature Gold**$26.30**16,210 rev3w ago](https://www.amazon.com/dp/B0BKR56FQ7) [**Levi Strauss Signature Gold Mens Regular Straight Fit Jeans Bigfoot 28W x 30L**Levi Strauss Signature Gold**$26.03**10,043 rev3w ago](https://www.amazon.com/dp/B07S6S329V) [**Levi Strauss Signature Gold Mens Relaxed Fit Flex Jeans (Available in Big & Tall) Headlands 32W x 30L**Levi Strauss Signature Gold**$26.77**58,075 rev3w ago](https://www.amazon.com/dp/B073V3SVMH) [**Levi Strauss Signature Gold Mens Regular Fit Flex Jeans Westwood #1 29W x 30L**Levi Strauss Signature Gold**$27.73**22,621 rev3w ago](https://www.amazon.com/dp/B078HC4PMR) [**Levi Strauss Signature Gold Mens Regular Straight Fit Jeans (Available in Big & Tall) Indigo Moonrise 28W x 30L**Levi Strauss Signature Gold**$25.27**277 rev3w ago](https://www.amazon.com/dp/B0F6SN339W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Athletic-Fit Stretch Jeans - Discontinued Colors Light Wash 30W x 28L**Amazon Essentials**$19.69**4.3★**▲ 160%**](https://www.amazon.com/dp/B07BJKWR5X) [**Amazon Essentials Mens Slim-Fit Jeans Iced Light Wash 28W x 30L**Amazon Essentials**$16.48**4.2★**▲ 155%**](https://www.amazon.com/dp/B0DX23X7RW) [**Amazon Essentials Mens Straight-Fit Bootcut Jean - Discontinued Colors Dark Wash 28W x 30L**Amazon Essentials**$17.81**4.3★**▲ 133%**](https://www.amazon.com/dp/B07HK7YNZG) [**Amazon Essentials Mens Low Stretch Athletic Fit Jeans Black 30W x 28L**Amazon Essentials**$21.14**4.4★**▲ 132%**](https://www.amazon.com/dp/B0DX24B6DG) [**Amazon Essentials Mens Slim-Fit Jeans Tinted Light Wash 28W x 30L**Amazon Essentials**$20.86**4.2★**▲ 122%**](https://www.amazon.com/dp/B0DX23RLHN)
**~~View all trending →~~**
## **What buyers say about 28x30 mens jeans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**41%
*“Fits good”*
**Quality-Overall**20%
*“High quality perfect fit in quick shipping”*
**Value For Money**10%
*“and affordable”*
**Advertised Vs Actual Product**8%
*“Just what I expected”*
**Shape/Style**5%
*“Stylish Jeans for Men”*
**Comfort-Overall**5%
*“Very comfortable”*
**Stretchability/Expandability/Elasticity**3%
*“Stretch jeans”*
**Thickness**2%
*“Great thickness”*
**Durability**2%
*“Great durability”*
**Zipper Quality**1%
*“Zipper is solid and functional”*
### **What buyers complain about **
**Size-Overall**51%
*“Too small”*
**Quality-Overall**17%
*“Poor workmanship”*
**Value For Money**7%
*“Waste of money”*
**Waist Fit**5%
*“The 32/30 fit my waist but the length was an inch too long”*
**Pockets/Compartments**3%
*“The pockets are so small you can barely fit a 5 in phone in”*
**Length**3%
*“The length is not consistent across manufactures”*
**Comfort-Overall**3%
*“Not a relaxed fit”*
**Thin**3%
*“Extremely thin denim”*
**Thigh Fit**2%
*“they were insanely tight around the calf area, maybe I just have fat calves, not sure”*
**Ease Of Use**2%
*“But it was almost impossible to even get them on”*
### **Top return reasons **
**Size-Overall**47%
**Waist Fit**21%
**Thigh Fit**8%
**Length**5%
**Inseam Fit**5%
**Hip Fit**3%
**Advertised Vs Actual Product**2%
**Color**1%
**Material Quality**1%
**Shape/Style**1%
## **Common questions**
- **Is 28x30 mens jeans profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 40 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the 28x30 mens jeans niche?**
- 11 brands and 16 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in 28x30 mens jeans?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 12.8% — above our launch gate.
- **What does it cost to enter the 28x30 mens jeans niche?**
- Listings span $14.37–$43.42; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 19,689 reviews — the moat a new listing must climb.
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