---
title: "Search terms — 1920s shawl - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/1920s-shawl/search-terms"
last_updated: "2026-08-09T08:20:19.733Z"
locale: en
meta:
  description: "Niche score 47/100 · $37K/yr market · 237K searches/yr · $20.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $37K/yr market · 237K searches/yr · $20.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 1920s shawl - Flapen"
---

# **1920s shawl**

**Skip it**

High returns (10.4%) — this niche doesn't clear our bar today.

Market size 9Growth 15Conversion 9Competition 96Returns 6Price range 87Avg price 89Brand share 95Review moat 70Quality gap 62

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.09–$71.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****714.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$37K**

$37K/yr · 237K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.4%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms