---
title: "Products — 18 month pajamas - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/18-month-pajamas/products"
last_updated: "2026-08-09T05:38:36.831Z"
locale: en
meta:
  description: "Niche score 47/100 · $127K/yr market · 305K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $127K/yr market · 305K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — 18 month pajamas - Flapen"
---

# **18 month pajamas**

**Skip it**

Soft demand (-17.0% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 17Conversion 23Competition 98Returns 52Price range 82Avg price 93Brand share 63Review moat 21Quality gap 24

**Competition**

**Incredible****9%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.18**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.52–$44.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$127K**

$127K/yr · 305K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****12,164.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.0%**

90-day search growth — must beat 0% to launch

## Products