---
title: "Search terms — 18 month girl shorts - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/18-month-girl-shorts/search-terms"
last_updated: "2026-08-09T04:48:40.311Z"
locale: en
meta:
  description: "Niche score 50/100 · $17K/yr market · 36K searches/yr · $18.45 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $17K/yr market · 36K searches/yr · $18.45 avg price. A small market ($17K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 18 month girl shorts - Flapen"
---

# **18 month girl shorts**

**Worth a look**

Shows a sweet-spot price point ($18.45 avg), but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 55Conversion 32Competition 83Returns 80Price range 67Avg price 84Brand share 51Review moat 54Quality gap 18

**Avg price**

**Great****$18.45**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$6.73–$31.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+27.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,342.9**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$17K**

$17K/yr · 36K searches

## Search terms