---
title: "Search terms — 18 month boy pajamas - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/18-month-boy-pajamas/search-terms"
last_updated: "2026-08-09T04:47:36.846Z"
locale: en
meta:
  description: "Niche score 51/100 · $549K/yr market · 1.7M searches/yr · $22.65 avg price. Soft demand (-19.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $549K/yr market · 1.7M searches/yr · $22.65 avg price. Soft demand (-19.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 18 month boy pajamas - Flapen"
---

# **18 month boy pajamas**

**Worth a look**

Shows a fragmented shelf (top 5 take 6% of clicks), but soft demand (-19.8% this quarter) keeps it on the watch list.

Market size 62Growth 15Conversion 18Competition 99Returns 54Price range 83Avg price 94Brand share 57Review moat 20Quality gap 23

**Competition**

**Incredible****6%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.65**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.87–$44.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$549K**

$549K/yr · 1.7M searches

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,792.89**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.8%**

90-day search growth — must beat 0% to launch

## Search terms