---
title: "Products — 18-24 month boy clothes - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/18-24-month-boy-clothes/products"
last_updated: "2026-08-09T05:38:41.620Z"
locale: en
meta:
  description: "Niche score 49/100 · $112K/yr market · 466K searches/yr · $15.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $112K/yr market · 466K searches/yr · $15.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — 18-24 month boy clothes - Flapen"
---

# **18-24 month boy clothes**

**Skip it**

Soft demand (-18.0% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 16Conversion 19Competition 97Returns 64Price range 67Avg price 77Brand share 95Review moat 24Quality gap 18

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.88**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.94–$31.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$112K**

$112K/yr · 466K searches

**Review moat**

**Bad****6,676.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-18.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products