---
title: "Search terms — 12 month sleepers - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/12-month-sleepers/search-terms"
last_updated: "2026-08-09T07:30:08.748Z"
locale: en
meta:
  description: "Niche score 41/100 · $90K/yr market · 258K searches/yr · $23.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $90K/yr market · 258K searches/yr · $23.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 12 month sleepers - Flapen"
---

# **12 month sleepers**

**Skip it**

Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 15Conversion 18Competition 90Returns 43Price range 89Avg price 95Brand share 37Review moat 17Quality gap 25

**Avg price**

**Incredible****$23.73**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Great****$12.74–$44.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$90K**

$90K/yr · 258K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****17,803.19**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.0%**

90-day search growth — must beat 0% to launch

## Search terms