---
title: "100% Cashmere Scarf — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/100-cashmere-scarf"
last_updated: "2026-08-09T06:26:18.669Z"
locale: en
meta:
description: "Niche score 38/100 · $0/yr market · 60K searches/yr · $63.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $0/yr market · 60K searches/yr · $63.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "100% Cashmere Scarf — $0/yr Amazon US Niche (2026) - Flapen"
---
# **100% cashmere scarf**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 89Returns 20Price range 62Avg price 88Brand share 67Review moat 66Quality gap 55
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$63.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****870.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.98–$144.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 60K searches
**Growth**
**Bad****-57.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 100% cashmere scarf is a $0/yr Amazon United States market (60K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **100% cashmere scarf market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$48K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#560**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **22.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**65%**
Top 20: 97%
**Top-5 click share**
**26%**
Top 20: 70%
**Open market**
**35%**
- RYYOYY29% - WASALUYA10% - NUOHEMULE7% - FURTALK7% - Villand6% - Velanio Cashmere6%
## **Demand**
Weekly Amazon search volume, last 23 weeks — -57.0% search growth over the last 90 days.
1K600Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/100-cashmere-scarf/trend)
## **Top 100% cashmere scarf search terms**
- **100% cashmere scarf**17K/yr-71.5%0.2% conv. - **cashmere scarf women lightweight**7K/yr+9.0%0.9% conv. - **lightweight cashmere scarf**3K/yr-4.2%0.2% conv. - **100 percent cashmere scarf**4K/yr-12.7%0.0% conv. - **100 cashmere scarf**3K/yr-33.4%0.0% conv. - **100% cashmere scarf women**6K/yr-73.7%0.0% conv. - **cashmere neck scarf**4K/yr-79.4%0.0% conv. - **cashmere scarfs**3K/yr-59.7%1.6% conv. - **luxury cashmere scarf**3K/yr-69.7%0.0% conv. - **cashmere scarf clearance**3K/yr-85.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/100-cashmere-scarf/search-terms)
## **Top 100% cashmere scarf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White**RYYOYY**$59.02**4.6★365 rev](https://www.amazon.com/dp/B0DB865HJ2) [2**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$14.92**4.7★7,498 rev](https://www.amazon.com/dp/B07G43XJ63) [3**RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 White**RYYOYY**$120.27**4.6★106 rev](https://www.amazon.com/dp/B0D9CNHVGX) [4**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.32**3.4★5 rev](https://www.amazon.com/dp/B0G25LCRVQ) [5**NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts**NUOHEMULE**$68.40**4.2★133 rev](https://www.amazon.com/dp/B0C5CV7M11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf**KVSS**$93.55**11 rev4mo ago](https://www.amazon.com/dp/B0GC74NM9P) [**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.32**5 rev8mo ago](https://www.amazon.com/dp/B0G25LCRVQ) [**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$82.18**30 rev8mo ago](https://www.amazon.com/dp/B0G24YS33P) [**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.86**30 rev8mo ago](https://www.amazon.com/dp/B0G24YC66Y) [**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist**PULI**$30.35**436 rev11mo ago](https://www.amazon.com/dp/B0FLXNXFNX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.32**3.4★**▲ 249%**](https://www.amazon.com/dp/B0G25LCRVQ) [**NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts**NUOHEMULE**$65.13**4.2★**▲ 249%**](https://www.amazon.com/dp/B0FHGMV19S) [**KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf**KVSS**$93.55**4.3★**▲ 245%**](https://www.amazon.com/dp/B0GC74NM9P) [**LaniLani 100% Pure Cashmere Scarf 71 x 12 Long Luxurious Winter Gift For Women and Men (Christmas Red)**LaniLani**$93.69**0.0★**▲ 198%**](https://www.amazon.com/dp/B0FZHJ3QTK) [**RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 Camel2**RYYOYY**$118.19**4.6★**▲ 194%**](https://www.amazon.com/dp/B0DRYMWQL9)
**~~View all trending →~~**
## **What buyers say about 100% cashmere scarf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“Buttery Soft”*
**Quality-Overall**14%
*“Excellent quality”*
**Warmth**11%
*“keeps me warm”*
**Color**10%
*“The color is vibrant”*
**Size-Overall**5%
*“Great size”*
**Weight Light**5%
*“Beautiful feel and lightweight”*
**Value For Money**4%
*“Great price too”*
**Material Quality**3%
*“Soft material”*
**Comfort-Overall**3%
*“feels very comfortable”*
**Gifting Purpose**3%
*“Great gift”*
### **What buyers complain about **
**Color**8%
*“The color is dull”*
**Quality-Overall**7%
*“Cheaply made”*
**Thickness**7%
*“WAY TOO THIN”*
**Size-Overall**6%
*“its a lot bigger than I expected it to be”*
**Pilling/Linting**4%
*“Shedding a lot of lint”*
**Material Quality**4%
*“Low quality fabric”*
**Value For Money**3%
*“Looks and feels expensive”*
**Wrinkles**3%
*“Edges curl under”*
**Smell**3%
*“Did have a very faint smell”*
**Warmth**3%
*“if def doesnt make you any warmer”*
### **Top return reasons **
**Color**18%
**Size-Overall**17%
**Material Quality**14%
**Length**11%
**Thin**8%
**Weight Heavy**6%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Width**2%
## **Common questions**
- **Is 100% cashmere scarf profitable to sell on Amazon United States?**
- The niche generates $0/yr across 53 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the 100% cashmere scarf niche?**
- 24 brands and 31 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in 100% cashmere scarf?**
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
- **What does it cost to enter the 100% cashmere scarf niche?**
- Listings span $6.98–$144.05; the average listing price is $63.54 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.
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