---
title: "1/4 Zip Pullover Mens — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/1-4-zip-pullover-mens"
last_updated: "2026-08-08T23:37:11.964Z"
locale: en
meta:
description: "Niche score 40/100 · $146K/yr market · 1.2M searches/yr · $27.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $146K/yr market · 1.2M searches/yr · $27.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "1/4 Zip Pullover Mens — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **1/4 zip pullover mens**
**Skip it**
Soft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 1Conversion 5Competition 81Returns 10Price range 93Avg price 95Brand share 62Review moat 46Quality gap 40
**Avg price**
**Incredible****$27.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.83–$62.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,936.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$146K**
$146K/yr · 1.2M searches
**Returns**
**Bad****9.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-47.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 1/4 zip pullover mens is a $146K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1/4 zip pullover mens market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$167K–$223K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**68%**
Top 20: 96%
**Top-5 click share**
**34%**
Top 20: 64%
**Open market**
**28%**
- Amazon Essentials22% - Obla19% - TACVASEN13% - M MAELREG9% - COOFANDY5% - Boladeci4%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -47.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/1-4-zip-pullover-mens/trend)
## **Top 1/4 zip pullover mens search terms**
- **golf quarter zip men**121K/yr-26.5%0.3% conv. - **golf pullovers for men**112K/yr-31.8%0.3% conv. - **black quarter zip men**103K/yr-61.4%0.7% conv. - **3/4 zip pullover mens**128K/yr-64.6%0.2% conv. - **golf pullover**46K/yr+3.7%0.2% conv. - **quarter zip sweatshirt**60K/yr-33.7%0.1% conv. - **mens golf quarter zip**40K/yr-26.2%0.3% conv. - **black quarter zip**48K/yr-47.5%0.2% conv. - **1/4 zip**63K/yr-51.0%0.2% conv. - **mens golf pullover**43K/yr-26.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/1-4-zip-pullover-mens/search-terms)
## **Top 1/4 zip pullover mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Obla Golf Quarter Zip Pullover for Men Mock Neck Sweatshirt Lightweight Sun Protection Mens Long Sleeve Golf Shirt (Deep Blue Melange_L)**Obla**$29.47**4.6★638 rev](https://www.amazon.com/dp/B0DG84LD6K) [2**TACVASEN Mens Quarter Zip Pullover Rash Guard Athletic Shirts Long Sleeve Dry Fit T-Shirts for Men Swim Shirts Outdoor Light Grey XL**TACVASEN**$15.03**4.5★1,445 rev](https://www.amazon.com/dp/B0995JSZQJ) [3**Obla Golf Quarter Zip Pullover for Men Mock Neck Sweatshirt Lightweight Sun Protection Mens Long Sleeve Golf Shirt (Deep Blue Melange_XL)**Obla**$29.30**4.6★638 rev](https://www.amazon.com/dp/B0DG89KNHC) [4**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Black Medium**Amazon Essentials**$20.89**4.5★9,980 rev](https://www.amazon.com/dp/B08X2D5SBV) [5**TACVASEN Athletic Shirts Long Sleeve 1/4 Zip for Men Quick Dry Fit Golf Shirts Workout UV Sun Protection Sports Running T-Shirts Black L**TACVASEN**$16.95**4.5★1,445 rev](https://www.amazon.com/dp/B0995HTJST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M MAELREG Mens Pullover Quarter Zip Jacquard Long Sleeve Mock Neck Stretch Golf Casual Active Athletic Sweatshirts Navy/Blue**M MAELREG**$32.63**62 rev11mo ago](https://www.amazon.com/dp/B0FM7T3G8K) [**Obla Golf Quarter Zip Pullover for Men Mock Neck Sweatshirt Lightweight Sun Protection Mens Long Sleeve Golf Shirt (Deep Blue Melange_L)**Obla**$29.47**638 rev1y ago](https://www.amazon.com/dp/B0DG84LD6K) [**Obla Golf Quarter Zip Pullover for Men Mock Neck Sweatshirt Lightweight Sun Protection Mens Long Sleeve Golf Shirt (Deep Blue Melange_XL)**Obla**$29.30**638 rev1y ago](https://www.amazon.com/dp/B0DG89KNHC) [**COOFANDY Mens Quarter Zip Pullover Quilted Sweatshirt Knit Long Sleeve Mock Neck Sweater Polo with Pocket Light Grey**COOFANDY**$34.08**1,182 rev1y ago](https://www.amazon.com/dp/B0D6R7W32M) [**PUMA GOLF PEBBLE 1/4 ZIP PUMA BLACK XL**PUMA Golf**$30.24**126 rev2y ago](https://www.amazon.com/dp/B0D89FB4R5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M MAELREG Mens Pullover Quarter Zip Jacquard Long Sleeve Mock Neck Stretch Golf Casual Active Athletic Sweatshirts Navy/Blue**M MAELREG**$32.63**4.7★**▲ 98%**](https://www.amazon.com/dp/B0FM7T3G8K) [**Amazon Essentials Mens Long-Sleeve Quarter-Zip Pullover Fleece Sweatshirt Midweight Black Medium**Amazon Essentials**$20.89**4.5★**▲ 74%**](https://www.amazon.com/dp/B08X2D5SBV) [**TACVASEN Mens Quarter Zip Pullover Rash Guard Athletic Shirts Long Sleeve Dry Fit T-Shirts for Men Swim Shirts Outdoor Light Grey XL**TACVASEN**$15.03**4.5★**▲ 66%**](https://www.amazon.com/dp/B0995JSZQJ) [**Little Donkey Andy Mens Golf Sweatshirts Quarter Zip Pullover Windproof Athletic Outerwear Lightweight Cycling Shirts with 3 Zipper Pockets (Grey L)**Little Donkey Andy**$40.74**4.4★**▲ 49%**](https://www.amazon.com/dp/B0CCR7JZC8) [**TACVASEN Athletic Shirts Long Sleeve 1/4 Zip for Men Quick Dry Fit Golf Shirts Workout UV Sun Protection Sports Running T-Shirts Black L**TACVASEN**$16.95**4.5★**▲ 49%**](https://www.amazon.com/dp/B0995HTJST)
**~~View all trending →~~**
## **What buyers say about 1/4 zip pullover mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Sizing is accurate”*
**Quality-Overall**17%
*“The product quality exceeded expectations — well-made”*
**Value For Money**8%
*“Good deal”*
**Comfort-Overall**6%
*“Very comfortable”*
**Material Quality**5%
*“the fabric feels more like workout material than a sweatshirt”*
**Color**4%
*“The color is nice”*
**Weight Light**4%
*“Comfortable lightweight shirt”*
**Warmth**3%
*“The fabric is soft, comfortable, and a perfect thickness for cooler weather”*
**Advertised Vs Actual Product**3%
*“Better than expected”*
**Suitability Hot Weather**2%
*“Great for cooler Arizona weather”*
### **What buyers complain about **
**Size-Overall**18%
*“I can't vouch for the fit”*
**Material Quality**7%
*“Cheap material”*
**Quality-Overall**7%
*“Not well made”*
**Weight Heavy**5%
*“Too heavy for spring”*
**Sleeve Fit**5%
*“Sleeves run long”*
**Value For Money**4%
*“found a cheaper one”*
**Pilling/Linting**4%
*“It became very Pilly after 4 or 5 wearings”*
**Smell**3%
*“I wanted to point out that this came with a chemical smell out of the package”*
**Neck Fit**3%
*“My only complaint is the neck: its too loose”*
**Stitch/Finish/Polish**3%
*“The stitching just gave out”*
### **Top return reasons **
**Size-Overall**49%
**Material Quality**7%
**Length**7%
**Sleeve Fit**6%
**Chest Fit**5%
**Waist Fit**3%
**Color**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
## **Common questions**
- **Is 1/4 zip pullover mens profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 69 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -47.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the 1/4 zip pullover mens niche?**
- 28 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in 1/4 zip pullover mens?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.3% — above our launch gate.
- **When does demand for 1/4 zip pullover mens peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.2× the quietest.
- **What does it cost to enter the 1/4 zip pullover mens niche?**
- Listings span $13.83–$62.69; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 1,937 reviews — the moat a new listing must climb.
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