---
title: "Wrist Phone Holder — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/wrist-phone-holder"
last_updated: "2026-08-09T20:03:30.082Z"
locale: en
meta:
description: "Niche score 42/100 · $59K/yr market · 198K searches/yr · $12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $59K/yr market · 198K searches/yr · $12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wrist Phone Holder — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **wrist phone holder**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 56Conversion 31Competition 44Returns 31Price range 30Avg price 50Brand share 62Review moat 44Quality gap 63
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+29.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.01**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,139.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$4.22–$19.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$59K**
$59K/yr · 198K searches
According to Flapen's Amazon United States niche tracking, wrist phone holder is a $59K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrist phone holder market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$72K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**27%**
- SURPHY28% - MOUTAKEY17% - Lostars9% - VUP8% - CACOE6% - HLOMOM5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.
5K3KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/wrist-phone-holder/trend)
## **Top wrist phone holder search terms**
- **wrist phone holder**46K/yr+23.8%1.9% conv. - **phone wrist strap anti theft**16K/yr+116.3%2.6% conv. - **wristlet phone cases with strap**5K/yr+227.7%1.1% conv. - **phone wrist holder**14K/yr+18.8%2.0% conv. - **gold phone wrist strap**12K/yr+11.2%0.3% conv. - **wrist band for phone**10K/yr+35.9%1.4% conv. - **anti theft phone wrist strap**5K/yr+87.9%2.5% conv. - **silicone phone wrist strap**9K/yr+23.6%0.0% conv. - **phone chain holder**10K/yr-19.2%0.0% conv. - **iphone wrist holder**7K/yr+42.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/wrist-phone-holder/search-terms)
## **Top wrist phone holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray**SURPHY**$8.63**4.6★4,737 rev](https://www.amazon.com/dp/B0CMLRZJRD) [2**MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking**MOUTAKEY**$13.55**4.5★668 rev](https://www.amazon.com/dp/B0DGPM773X) [3**VUP Wristband Phone Holder for Running 360 Rotatable Forearm Sports Armband for iPhone 17/16/15/14/13/Pro Max/Pro/Mini/12/11/SE 2020/Xs/XR/X/8/7/Plus Fits All 4-6.7 Inch Smartphones (Black-Small)**VUP**$14.60**4.3★4,944 rev](https://www.amazon.com/dp/B06XSZ375C) [4**Lostars Silicone Beaded Phone Wrist Strap phone bracelet strap with Tether Tab Elastic Hands-Free wristlet strap (Black)**Lostars**$9.37**4.6★558 rev](https://www.amazon.com/dp/B0DKDX9BV4) [5**HLOMOM Wristband Phone Holder for Running 360Rotation & Detachable Sports Armband with Key Holder for iPhone 17/16/15/14/13/12/11/Pro/XS/XR/X/8/7/6/Plus for Samsung Galaxy Fits 4-6.5Phone**HLOMOM**$15.73**4.3★2,058 rev](https://www.amazon.com/dp/B07Z76ZB8G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**KuakeCase**$12.89**65 rev7mo ago](https://www.amazon.com/dp/B0FSDXTGKC) [**Wristband Phone Holder No Screen Blocking 360 Rotating Wrist Phone Mount Memory Lock Quick Release for Android iPhone 17/16/15/14/13 Pro Max/Pro/Mini/12/11/SE/Xs/XR/8 Plus Fits 46.7 Phones**AXIONA ELEMENTS**$16.15**70 rev8mo ago](https://www.amazon.com/dp/B0FZKSGW74) [**SURPHY 3 Pack Phone Wrist Strap with CellPhone Tether Tab Cellphone Lanyard Anti Theft Phone Strap with 2-Color Braided Wrist Lanyard for Women and Men Pink & Lilac & Lilac Purple**SURPHY**$13.41**818 rev11mo ago](https://www.amazon.com/dp/B0FCY59SBZ) [**VRIG 360 Rotatable Magnetic Wristband Phone Holder Wristband Cell Phone Holder Magnetic Phone Holder Compatible with magsafe iPhone 16 15 14 13 12 Pro Max Plus Mini**VRIG Express**$12.58**102 rev1y ago](https://www.amazon.com/dp/B0DTPR3WV8) [**KITANIS 2 Pack Phone Lanyard 2Phone Wrist Strap 4Tether Tabs Universal Cell Phone Multifuctional Patch Polyester Lanyards Cell Phone Hand Strap for Women and Men(pink+green)**KITANIS**$7.36**388 rev1y ago](https://www.amazon.com/dp/B0DQS8K5TJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**KuakeCase**$12.89**4.2★**▲ 85%**](https://www.amazon.com/dp/B0FSDXTGKC) [**KITANIS 2 Pack Phone Lanyard 2Phone Wrist Strap 4Tether Tabs Universal Cell Phone Multifuctional Patch Polyester Lanyards Cell Phone Hand Strap for Women and Men(pink+green)**KITANIS**$7.36**4.5★**▲ 58%**](https://www.amazon.com/dp/B0DQS8K5TJ) [**CACOE Cell Phone Lanyard 2 Pcs-1 Pcs Adjustable Neck Strap 1 Pcs Wrist Strap 2 Pcs Pads Universal Crossbody Multifuctional Compatible with Most Smartphones(Black)**CACOE**$8.18**4.4★**▲ 39%**](https://www.amazon.com/dp/B0C4P1HV37) [**Sprigs Unisex Banjees 2 Pocket Wrist Wallet for Travel Running Hiking Yellow Paisley/Pink One Size Fits Most**Sprigs**$19.60**4.0★**▲ 37%**](https://www.amazon.com/dp/B00MQTXEYC) [**MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking**MOUTAKEY**$13.55**4.5★**▲ 36%**](https://www.amazon.com/dp/B0DGPM773X)
**~~View all trending →~~**
## **What buyers say about wrist phone holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The quality is well made”*
**Ease Of Use**11%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Durability**7%
*“It is durable”*
**Strength**7%
*“The holder is sturdy”*
**Security**6%
*“Very secure”*
**Value For Money**4%
*“Worth it”*
**Efficiency**4%
*“Efficient”*
**Size-Overall**4%
*“Fits perfect”*
**Comfort-Overall**4%
*“they are comfortable”*
### **What buyers complain about **
**Durability**18%
*“Break easily”*
**Size-Overall**9%
*“Bulky”*
**Quality-Overall**6%
*“garbage”*
**Strength**4%
*“Not the most sturdy of course”*
**Charging**4%
*“couldnt charge my phone after using”*
**Advertised Vs Actual Product**4%
*“product images are misleading”*
**Ease Of Use**3%
*“i cannot open it most of the time”*
**Functionality-Overall**3%
*“completely not functional”*
**Weight Heavy**3%
*“Too heavy for me”*
**Comfort-Overall**2%
*“Not the most comfortable”*
### **Top return reasons **
**Size-Overall**21%
**Length**10%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**7%
**Functionality-Overall**6%
**Charging**4%
**Quality-Overall**4%
**Value For Money**4%
**Strength**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is wrist phone holder profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wrist phone holder niche?**
- 18 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in wrist phone holder?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.5%.
- **When does demand for wrist phone holder peak?**
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the wrist phone holder niche?**
- Listings span $4.22–$19.60; the average listing price is $12.01 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.
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