---
title: "selfie stick — $4.0M/yr Amazon United States Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/selfie-stick"
last_updated: "2026-07-20T20:05:50.410Z"
locale: en
meta:
description: "selfie stick clears our launch bar: a $4.0M/yr market growing +5.9% this quarter with returns at 3.3%. Data updated Jul 2026."
"og:description": "selfie stick clears our launch bar: a $4.0M/yr market growing +5.9% this quarter with returns at 3.3%. Data updated Jul 2026."
"og:title": "selfie stick — $4.0M/yr Amazon United States Niche, Score 56/100 - Flapen"
---
# **selfie stick**
**Launch it**
A $4.0M/yr market growing +5.9% this quarter with returns at 3.3% — clears our launch bar.
Market size 97Growth 32Conversion 68Competition 37Returns 48Price range 58Avg price 77Brand share 59Review moat 21Quality gap 57
**Market size**
**Incredible****$4.0M**
$4.0M/yr · 4.1M searches
**Avg price**
**Great****$15.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.86–$26.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 6% kills the launch gate
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,787.95**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, selfie stick is a $4.0M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Launch it — 56/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$4.0M–$4.8M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#10**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **182 days**
## **Competition**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**70%**
Top 20: 91%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**22%**
- Liphisy21% - Vimose16% - SelfieShow13% - eucos12% - --9% - TONEOF8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
100K60KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/selfie-stick/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$199K10%$398K15%$597K20%$796K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Selfie Stick Travel Tripod for Cell Phone with Remote Control and Phone Holder Extendable Selfie Stick for iPhone iPhone Tripod for Video Recording 50 Inch Black**Liphisy**$10.86**4.5★6,749 rev](https://www.amazon.com/dp/B0DLNZSRNB) [2**Vimose Phone Tripod & Selfie Stick with Remote Portable Lightweight for Video Recording Vlog Extendable Travel Tripod Stand Compatible with iPhone Android Black 62**Vimose**$19.06**4.5★3,445 rev](https://www.amazon.com/dp/B0DCMQF2SN) [3**EUCOS 62 Phone Tripod Tripod for iPhone & Selfie Stick with Remote Extendable Cell Phone Stand & Ultimate Phone Holder Solidest Phone Stand Compatible with iPhone/Android**eucos**$22.54**4.6★21,466 rev](https://www.amazon.com/dp/B09XHZ8F7F) [4**SelfieShow Selfie Stick Extendable Selfie Stick Tripod with Wireless Remote and Tripod Stand Portable Lightweight Compatible with iPhone 17 16 15 14 13 12 Pro Xs Max/Samsung Smartphone and More**--**$9.28**4.3★33,263 rev](https://www.amazon.com/dp/B082YQTQPC) [5**71 Phone Tripod & Selfie Stick All in One Extendable Cell Phone Tripod with Wireless Remote Tripods Stand for iPhone & Travel Selfie Stick 360 Rotation Compatible with iPhone Android Camera**SelfieShow**$17.23**4.6★12,353 rev](https://www.amazon.com/dp/B0C6KDQQMD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgrated 5-in-1 Magnetic Selfie Stick with Remote for Cell Phone 360 Rotation.Can Transforms into Mini Tripod/Camera Grip/Handheld Stabilizer/Phone Stand.Extend to 25 inches**XO**$25.96**88 rev4mo ago](https://www.amazon.com/dp/B0GQSW1RKJ) [**Selfie Stick with Wireless Remote Portable Selfie Stick for iPhone & Android Lightweight Foldable Travel Phone Holder for Cell Phone for Photograph Video Recording Streaming Black**SupeDesk**$16.53**133 rev11mo ago](https://www.amazon.com/dp/B0FJFMPWFB) [**TONEOF 68 Magnetic Selfie Stick Tripod with Aluminum Strong Magnetic Holder for Magsafe 360 Rotatable Travel Phone Tripod Stand with Metal Ring & Rechargeable Remote for iPhone/Android(Beige Gray)**TONEOF**$25.31**21,836 rev1y ago](https://www.amazon.com/dp/B0F21QY3H8) [**TONEOF 68 Magnetic Selfie Stick Tripod with Aluminum Strong Magnetic Holder for Magsafe 360 Rotatable Travel Phone Tripod Stand with Metal Ring & Rechargeable Remote for iPhone/AndroidBlack**TONEOF**$26.37**21,841 rev1y ago](https://www.amazon.com/dp/B0F21QKCHB) [**TODI Selfie Stick Tripod for iPhone 60 Lightweight Phone Tripod Stand with Wireless Remote Extendable Selfie Stick for iPhone All-in-1 Compatible with iPhone/Android**TODI**$17.90**260 rev1y ago](https://www.amazon.com/dp/B0DZNXJN46)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Upgrated 5-in-1 Magnetic Selfie Stick with Remote for Cell Phone 360 Rotation.Can Transforms into Mini Tripod/Camera Grip/Handheld Stabilizer/Phone Stand.Extend to 25 inches**XO**$25.96**4.1★**▲ 298%**](https://www.amazon.com/dp/B0GQSW1RKJ) [**Selfie Stick with Wireless Remote Portable Selfie Stick for iPhone & Android Lightweight Foldable Travel Phone Holder for Cell Phone for Photograph Video Recording Streaming Black**SupeDesk**$16.53**4.2★**▲ 154%**](https://www.amazon.com/dp/B0FJFMPWFB) [**Selfie Stick Travel Tripod for Cell Phone with Remote Control and Phone Holder Extendable Selfie Stick for iPhone iPhone Tripod for Video Recording 50 Inch Pink**Liphisy**$13.28**4.5★**▲ 87%**](https://www.amazon.com/dp/B0DLNZSFTS) [**71 Phone Tripod & Selfie Stick All in One Extendable Cell Phone Tripod with Wireless Remote Tripods Stand for iPhone & Travel Selfie Stick 360 Rotation Compatible with iPhone Android Camera**SelfieShow**$17.23**4.6★**▲ 51%**](https://www.amazon.com/dp/B0C6KDQQMD) [**TODI Selfie Stick Tripod for iPhone 60 Lightweight Phone Tripod Stand with Wireless Remote Extendable Selfie Stick for iPhone All-in-1 Compatible with iPhone/Android**TODI**$17.90**4.5★**▲ 46%**](https://www.amazon.com/dp/B0DZNXJN46)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“the build quality seems very good”*
**Value For Money**10%
*“Money well spent”*
**Ease Of Use**10%
*“easy to handle”*
**Strength**9%
*“Sturdy construction”*
**Advertised Vs Actual Product**5%
*“Better than I expected”*
**Portability**5%
*“Easy to carry”*
**Weight Light**4%
*“very adjustable lightweight perfect for any circumstance”*
**Durability**3%
*“still feels durable when set up”*
**Size-Overall**3%
*“Good size”*
**Remote Control**3%
*“The remote works great”*
### **What buyers complain about **
**Durability**13%
*“break easily”*
**Strength**10%
*“Too flimsy”*
**Quality-Overall**9%
*“just lower quality”*
**Size-Overall**5%
*“Too big”*
**Functionality-Overall**4%
*“Does not work as intended”*
**Ease Of Use**3%
*“very hard to open”*
**Weight Heavy**3%
*“The phone is heavy”*
**Connectivity-Overall**2%
*“Terrible connectivity”*
**Balance/Stability**2%
*“Unstable”*
**Instructions/User Manual/Troubleshooting**2%
*“No directions”*
### **Top return reasons **
**Size-Overall**25%
**Weight Heavy**9%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Compatibility-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Strength**4%
**Ease Of Use**3%
**Magnetic Strength/Adsorption**3%
## **Common questions**
- **Is selfie stick profitable to sell on Amazon United States?**
- The niche generates $4.0M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the selfie stick niche?**
- 15 brands and 24 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in selfie stick?**
- Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 3.3%.
- **When does demand for selfie stick peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the selfie stick niche?**
- Listings span $6.86–$26.37; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 11,788 reviews — the moat a new listing must climb.
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