---
title: "Samsung Galaxy S23 Plus Wallet Case — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/samsung-galaxy-s23-plus-wallet-case"
last_updated: "2026-08-09T11:03:35.902Z"
locale: en
meta:
description: "Niche score 47/100 · $11K/yr market · 68K searches/yr · $16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $11K/yr market · 68K searches/yr · $16.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Samsung Galaxy S23 Plus Wallet Case — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **samsung galaxy s23 plus wallet case**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 17Conversion 13Competition 95Returns 21Price range 62Avg price 78Brand share 96Review moat 71Quality gap 63
**Brand share**
**Incredible****31%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****649**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.12–$29.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$11K**
$11K/yr · 68K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, samsung galaxy s23 plus wallet case is a $11K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 31% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **samsung galaxy s23 plus wallet case market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#3,937**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**61 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**31%**
Top 20: 69%
**Top-5 click share**
**20%**
Top 20: 53%
**Open market**
**65%**
- Nvollnoe7% - Vinich7% - Defencase6% - COOYA6% - SINIANL5% - iCoverCase5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
5K4KPrime Day '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/samsung-galaxy-s23-plus-wallet-case/trend)
## **Top samsung galaxy s23 plus wallet case search terms**
- **samsung galaxy s23 plus wallet case**10K/yr-0.4%1.0% conv. - **s23 plus wallet case**6K/yr+38.2%1.4% conv. - **samsung s23 plus wallet case**6K/yr-12.0%0.8% conv. - **galaxy s23 plus wallet case**5K/yr+17.6%1.0% conv. - **samsung s23 plus case with card holder**4K/yr-12.5%1.6% conv. - **samsung galaxy s23 plus case wallet**4K/yr-27.4%1.0% conv. - **galaxy s23 plus case wallet**8K/yr-54.7%1.6% conv. - **samsung galaxy s23 plus credit card holder phone case**4K/yr-39.3%2.2% conv. - **samsung galaxy s 23 plus wallet phone case**3K/yr+9.8%1.9% conv. - **samsung galaxy s23 plus detachable magnetic wallet phone case**3K/yr-7.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/samsung-galaxy-s23-plus-wallet-case/search-terms)
## **Top samsung galaxy s23 plus wallet case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2294%$4586%$6878%$9161101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOYA for Samsung S23+ Case Wallet 5 Credit Card Holder ID Slot Flip Cover Galaxy S23+ Wallet Case Back Pocket Dual Layer Protective Hard Rubber Bumper for Samsung Galaxy S23 Plus 6.6 Bronze Gunmetal**COOYA**$8.76**4.3★1,059 rev](https://www.amazon.com/dp/B0BRKT5SJF) [2**SINIANL Samsung Galaxy S23 Plus Wallet Case with RFID Blocking Samsung S23 Plus Case Wallet for Women Men with Card Holder Magnetic Clasp Kickstand Leather Book Folio Case for Galaxy S23 Plus Black**SINIANL**$12.84**4.5★888 rev](https://www.amazon.com/dp/B0C6DY6D1C) [3**Nvollnoe for Samsung S23 Plus Case with Card Holder 5G 6.6 inch Slim Dual Layer Heavy Duty Protective Wallet Case for Galaxy S23 Plus (Black)**Nvollnoe**$9.79**4.2★1,391 rev](https://www.amazon.com/dp/B0BS6BYS27) [4![DJDUCK Designed for Samsung Galaxy S23 Plus Case Wallet with Card Holder [Magnetic Clasp Cover] [RFID Blocking Leather Protection] Shockproof Women Men Cases for Samsung S23 Plus Light Brown](https://m.media-amazon.com/images/I/51yvsV1sImL.jpg)**DJDUCK Designed for Samsung Galaxy S23 Plus Case Wallet with Card Holder \[Magnetic Clasp Cover\] \[RFID Blocking Leather Protection\] Shockproof Women Men Cases for Samsung S23 Plus Light Brown**DJDUCK**$19.18**4.4★88 rev](https://www.amazon.com/dp/B0DK31TFK2) [5**MUQR Compatible for Samsung Galaxy S23+ Plus Case with Card Holder Cute - Kawaii Design Military-Grade Drop Protection Rugged Wallet Cases for Women (Black Pink Roses Flowers)**MUQR**$9.65**4.3★310 rev](https://www.amazon.com/dp/B0FCFLXR4Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tenifly for Samsung Galaxy S23 Plus Case Wallet with RFID Blocking Card Holder PU Leather Kickstand Protective Flip Phone Cover Fit for Galaxy S23 Plus 6.6 Purple**Tenifly**$19.13**399 rev2mo ago](https://www.amazon.com/dp/B0GHQRGKP9) [**Flip Wallet Case for Samsung Galaxy S23 Plus Pink**CaseGla**$10.39**8 rev7mo ago](https://www.amazon.com/dp/B0G26NLJ12) [**Defencase for Samsung Galaxy S23+/ S23 Plus Magnetic Wallet Case Compatible with Magsafe with RFID Blocking Zipper & Card Holder PU Leather Detachable Phone Case for Galaxy S23+/ Plus 5G 6.6 Purple**Defencase**$27.96**749 rev9mo ago](https://www.amazon.com/dp/B0FNK14KP1) [**Haninsuze Case Wallet for Samsung Galaxy S23 Plus Rose Butterfly**Haninsuze**$10.64**19 rev9mo ago](https://www.amazon.com/dp/B0FRXK74F5) [**MUQR Compatible for Samsung Galaxy S23+ Plus Case with Card Holder Cute - Kawaii Design Military-Grade Drop Protection Rugged Wallet Cases for Women (Black Pink Roses Flowers)**MUQR**$9.65**310 rev1y ago](https://www.amazon.com/dp/B0FCFLXR4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tenifly for Samsung Galaxy S23 Plus Case Wallet with RFID Blocking Card Holder PU Leather Kickstand Protective Flip Phone Cover Fit for Galaxy S23 Plus 6.6 Purple**Tenifly**$19.13**4.6★**▲ 386%**](https://www.amazon.com/dp/B0GHQRGKP9) [**Flip Wallet Case for Samsung Galaxy S23 Plus Pink**CaseGla**$10.39**4.6★**▲ 244%**](https://www.amazon.com/dp/B0G26NLJ12) [**Haninsuze Case Wallet for Samsung Galaxy S23 Plus Rose Butterfly**Haninsuze**$10.64**4.2★**▲ 132%**](https://www.amazon.com/dp/B0FRXK74F5) [**Defencase for Samsung Galaxy S23+/ S23 Plus Magnetic Wallet Case Compatible with Magsafe with RFID Blocking Zipper & Card Holder PU Leather Detachable Phone Case for Galaxy S23+/ Plus 5G 6.6 Purple**Defencase**$27.96**4.4★**▲ 103%**](https://www.amazon.com/dp/B0FNK14KP1) [![iCoverCase Compatible with Samsung Galaxy S23 Plus Case with Card Holder Wallet Case for Women Men [RFID Blocking] PU Leather Protective Phone Case for S23 Plus 5G (Beige Leopard)](https://m.media-amazon.com/images/I/51fY1rBmY1L.jpg)**iCoverCase Compatible with Samsung Galaxy S23 Plus Case with Card Holder Wallet Case for Women Men \[RFID Blocking\] PU Leather Protective Phone Case for S23 Plus 5G (Beige Leopard)**iCoverCase**$12.98**4.5★**▲ 71%**](https://www.amazon.com/dp/B0CW2MKYWM)
**~~View all trending →~~**
## **What buyers say about samsung galaxy s23 plus wallet case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fits perfect”*
**Quality-Overall**19%
*“It is well made and looks beautiful”*
**Advertised Vs Actual Product**12%
*“As described”*
**Ease Of Use**6%
*“Super convenient”*
**Color**6%
*“Love the color”*
**Strength**5%
*“it's slimmer and I really appreciate that”*
**Value For Money**4%
*“they're inexpensive now”*
**Design-Overall**2%
*“Good product - chunky design”*
**Material Quality**2%
*“Material quality feels better than others”*
**Storage Capacity**2%
*“Has great storage space”*
### **What buyers complain about **
**Size-Overall**22%
*“Case didn't fit”*
**Durability**19%
*“breaks off easily”*
**Ease Of Use**5%
*“Doesn't close well and keep closed”*
**Magnetic Strength/Adsorption**4%
*“The magnets are not strong enough to keep the phone closed”*
**Weight Heavy**4%
*“It was very bulky”*
**Strength**4%
*“Very flimsy”*
**Battery Life**3%
*“needs a better battery”*
**Product Condition**3%
*“It was used even though I paid for NEW”*
**Quality-Overall**2%
*“It is also a much cheaper-looking product than what it shows in the picture”*
**Color**2%
*“a little nervous about the pink color”*
### **Top return reasons **
**Size-Overall**58%
**Compatibility-Overall**7%
**Functionality-Overall**4%
**Color**3%
**Magnetic Strength/Adsorption**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Ease Of Use**2%
**Quality-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is samsung galaxy s23 plus wallet case profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 95 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the samsung galaxy s23 plus wallet case niche?**
- 61 brands and 78 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.
- **What do buyers complain about in samsung galaxy s23 plus wallet case?**
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 6.2% — above our launch gate.
- **When does demand for samsung galaxy s23 plus wallet case peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the samsung galaxy s23 plus wallet case niche?**
- Listings span $6.12–$29.53; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.
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