---
title: "Samsung A23 — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/samsung-a23"
last_updated: "2026-08-09T21:53:04.513Z"
locale: en
meta:
description: "Niche score 28/100 · $59K/yr market · 71K searches/yr · $133.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $59K/yr market · 71K searches/yr · $133.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Samsung A23 — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **samsung a23**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 8Competition 17Returns 25Price range 10Avg price 64Brand share 0Review moat 66Quality gap 93
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****844.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$133.85**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$59K**
$59K/yr · 71K searches
**Price range**
**Bad****$84.06–$246.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, samsung a23 is a $59K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **samsung a23 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$100K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#429**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Samsung100%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -2.9% search growth over the last 90 days.
2K1KBlack Friday '25Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/samsung-a23/trend)
## **Top samsung a23 search terms**
- **samsung a23**27K/yr-8.1%0.6% conv. - **samsung galaxy a23**17K/yr+1.3%0.9% conv. - **galaxy a23**7K/yr-2.4%1.3% conv. - **samsung galaxy a23 5g**6K/yr-19.7%1.3% conv. - **samsung a23 5g**3K/yr+19.5%0.9% conv. - **galaxy a23 5g**3K/yr+9.1%0.6% conv. - **samsung a 23**3K/yr-3.1%0.4% conv. - **samsung a23 unlocked**3K/yr+45.7%0.5% conv. - **a23 samsung**2K/yr-8.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/samsung-a23/search-terms)
## **Top samsung a23 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$27K60%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung Galaxy A23 5G 64GB Black - Unlocked (Renewed)**Samsung**$107.13**4.2★890 rev](https://www.amazon.com/dp/B0BPN14LQG) [2**Samsung Galaxy A23 5G 64GB + 4GB RAM Black - Locked to Verizon (Renewed)**Samsung**$84.06**4.2★890 rev](https://www.amazon.com/dp/B0CST9VMTN) [3**Samsung Galaxy A23 5G 64GB + 4GB RAM Black - Unlocked (GSM Only) (Renewed)**Samsung**$129.73**3.9★34 rev](https://www.amazon.com/dp/B0CFM4KVFK) [4**Samsung Galaxy A32 5G 64GB - Unlocked (Renewed)**Samsung**$96.85**3.8★456 rev](https://www.amazon.com/dp/B0967RGC2H) [5**Samsung Galaxy A32 5G 64GB Black - Unlocked (GSM Only) (Renewed)**Samsung**$96.02**3.9★1,561 rev](https://www.amazon.com/dp/B09B1NY84G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Samsung Galaxy A23 5G 64GB + 4GB RAM Black - Locked to Verizon (Renewed)**Samsung**$84.06**890 rev2y ago](https://www.amazon.com/dp/B0CST9VMTN) [**Samsung Galaxy A23 5G 64GB + 4GB RAM Black - Unlocked (GSM Only) (Renewed)**Samsung**$129.73**34 rev2y ago](https://www.amazon.com/dp/B0CFM4KVFK) [**SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)**Samsung**$246.21**1,620 rev3y ago](https://www.amazon.com/dp/B0C5B736X3) [**Samsung Galaxy A23 5G 64GB Black - Locked to T-Mobile (Renewed)**Samsung**$105.98**890 rev3y ago](https://www.amazon.com/dp/B0C37XQNXF) [**Samsung Galaxy A23 5G 64GB Black - Unlocked (Renewed)**Samsung**$107.13**890 rev3y ago](https://www.amazon.com/dp/B0BPN14LQG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samsung Galaxy A32 5G (64GB 4GB) 6.5 90Hz Display 48MP Quad Camera All Day Battery GSM (T-Mobile Unlocked for AT&T Metro Global) 4G LTE A326U (Awesome Black)**Samsung**$151.29**3.7★**▲ 289%**](https://www.amazon.com/dp/B09B19KMZY) [**Samsung Galaxy A32 5G 64GB - Unlocked (Renewed)**Samsung**$96.85**3.8★**▲ 78%**](https://www.amazon.com/dp/B0967RGC2H) [**SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)**Samsung**$246.21**4.1★**▲ 59%**](https://www.amazon.com/dp/B0C5B736X3) [**Samsung Galaxy A23 5G 64GB Black - Locked to Boost Mobile (Renewed)**Samsung**$88.11**4.2★**▲ 40%**](https://www.amazon.com/dp/B0FH7FX49K) [**Samsung Galaxy A32 5G 64GB Black - Unlocked (GSM Only) (Renewed)**Samsung**$96.02**3.9★**▲ 22%**](https://www.amazon.com/dp/B09B1NY84G)
**~~View all trending →~~**
## **What buyers say about samsung a23**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great product, great condition”*
**Value For Money**14%
*“Great phone - Great price”*
**Advertised Vs Actual Product**11%
*“Works as intended”*
**Product Condition**8%
*“Brand New”*
**Connectivity-Overall**6%
*“Affordable 5G connectivity”*
**Battery Life**5%
*“Battery life is solid”*
**Camera Quality**4%
*“Excellent camera”*
**Efficiency**4%
*“Works as intended”*
**Compatibility-Overall**3%
*“Phone works like I got it at a cellular store it's in excellent condition and works excellent”*
**Ease Of Use**2%
*“comfortable in the hand”*
### **What buyers complain about **
**Compatibility-Overall**10%
*“Those make it incompatible”*
**Functionality-Overall**10%
*“it did not work”*
**Durability**9%
*“poor performance for a while”*
**Battery Life**9%
*“Short battery life”*
**Charging**9%
*“it's having charging issues”*
**Advertised Vs Actual Product**8%
*“False advertisement”*
**Quality-Overall**6%
*“Garbage”*
**Connectivity-Overall**6%
*“Spectrum not able to Connect”*
**Security**4%
*“there doesn't seem to be any way to remove the program or otherwise get around the admin security policy issue”*
**Ease Of Use**3%
*“Difficult on AT&T”*
### **Top return reasons **
**Compatibility-Overall**15%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Connectivity-Overall**9%
**Charging**8%
**Size-Overall**8%
**Battery Life**5%
**Touch Screen**4%
**Speaker**3%
**Display-Overall**3%
## **Common questions**
- **Is samsung a23 profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 10 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Skip it (28/100).
- **How competitive is the samsung a23 niche?**
- 1 brands and 111 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in samsung a23?**
- Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Durability. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the samsung a23 niche?**
- Listings span $84.06–$246.21; the average listing price is $133.85 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.
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