---
title: "S25 Ultra S Pen — $440K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/s25-ultra-s-pen"
last_updated: "2026-08-09T17:53:29.881Z"
locale: en
meta:
description: "Niche score 49/100 · $440K/yr market · 300K searches/yr · $16.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $440K/yr market · 300K searches/yr · $16.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S25 Ultra S Pen — $440K/yr Amazon US Niche (2026) - Flapen"
---
# **s25 ultra s pen**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 22Conversion 82Competition 19Returns 82Price range 82Avg price 79Brand share 17Review moat 60Quality gap 50
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.16–$39.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,092.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$440K**
$440K/yr · 300K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, s25 ultra s pen is a $440K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s25 ultra s pen market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$334K–$418K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Mingxiong42% - Samsung23% - Qenw15% - Alovexiong7% - Dogxiong6% - SLQ5% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — -6.8% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/s25-ultra-s-pen/trend)
## **Top s25 ultra s pen search terms**
- **s pen s25 ultra**47K/yr-7.6%6.7% conv. - **s25 ultra pen**30K/yr+35.1%7.8% conv. - **samsung galaxy s25 ultra pen**33K/yr-17.5%8.0% conv. - **galaxy s25 ultra pen**16K/yr+34.0%8.3% conv. - **samsung s25 ultra pen**15K/yr+31.2%7.2% conv. - **s25 ultra pen replacement**19K/yr-8.2%7.5% conv. - **s25 ultra s pen**19K/yr-22.1%6.0% conv. - **s25 ultra stylus replacement**13K/yr-13.3%10.2% conv. - **samsung galaxy s25 ultra stylus**13K/yr-34.2%7.0% conv. - **samsung galaxy s25 ultra stylus pen**14K/yr-44.4%7.8% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/s25-ultra-s-pen/search-terms)
## **Top s25 ultra s pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$44K20%$88K30%$132K40%$176K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Galaxy S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen S25 Ultra Pen Replacement for Samsung Galaxy S25 Ultra 5G 6.9 in All Versions S Pen EJ-PS938BBEGUJ(Black)**Mingxiong**$11.32**4.4★1,139 rev](https://www.amazon.com/dp/B0DWK3542L) [2**Samsung Galaxy S25 Ultra S Pen Ergonomic Design Air Command Touch Stylus Phone Navigation US Version EJ-PS938BBEGUJ Black**Samsung**$37.17**4.5★579 rev](https://www.amazon.com/dp/B0DQFJP9J9) [3**S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen Light Silver S Pen for S25 Ultra Pen with 5 PCS Tips/Nibs Replacement (Light Silver)**Qenw**$11.92**4.5★487 rev](https://www.amazon.com/dp/B0DS6F3184) [4**Galaxy S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen S25 Ultra Pen Replacement for Samsung Galaxy S25 Ultra 5G 6.9 in All Versions S Pen EJ-PS938BBEGUJ(Light Silver)**Mingxiong**$11.40**4.4★1,139 rev](https://www.amazon.com/dp/B0DWK3FP99) [5**Samsung Galaxy S25 Ultra S Pen Ergonomic Design Air Command Touch Stylus Phone Navigation US Version EJ-PS938BSEGUJ Light Silver**Samsung**$39.63**4.5★579 rev](https://www.amazon.com/dp/B0DQFLQHHR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Galaxy S25 Ultra S Pen (Without Bluetooth) Replacement Compatible Galaxy S25 Ultra Stylus Pen + Replacement Tips/Nibs (2*Light Silver)**Qenw**$17.85**5,971 rev5mo ago](https://www.amazon.com/dp/B0GL1MFBDK) [**Galaxy S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen S25 Ultra Pen Replacement for Samsung Galaxy S25 Ultra 5G All Versions SPen EJ-PS938BBEGUJ with Eject Pin(Black)**Mingxiong**$10.18**263 rev11mo ago](https://www.amazon.com/dp/B0FHJZHV9J) [**Galaxy S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen S25 Ultra Pen Replacement for Samsung Galaxy S25 Ultra 5G 6.9 in All Versions S Pen EJ-PS938BBEGUJ(Black)**Mingxiong**$11.32**1,139 rev1y ago](https://www.amazon.com/dp/B0DWK3542L) [**Galaxy S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen S25 Ultra Pen Replacement for Samsung Galaxy S25 Ultra 5G 6.9 in All Versions S Pen EJ-PS938BBEGUJ(Light Silver)**Mingxiong**$11.40**1,139 rev1y ago](https://www.amazon.com/dp/B0DWK3FP99) [**Galaxy S25 Ultra S Pen for Samsung Galaxy S25 Ultra SPen Replacement US Version EJ-PS938BBEGUJ Samsung Galaxy S25 Ultra Stylus Pen for Samsung Galaxy S25 Ultra (Black)**Alovexiong**$10.16**328 rev1y ago](https://www.amazon.com/dp/B0DWK8K8VT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS Galaxy S25 Ultra S Pen (Without Bluetooth) Replacement Compatible Galaxy S25 Ultra Stylus Pen + Replacement Tips/Nibs (2*Light Silver)**Qenw**$17.85**4.6★**▲ 191%**](https://www.amazon.com/dp/B0GL1MFBDK) [**Galaxy S25 Ultra S Pen for Samsung Galaxy S25 Ultra SPen Replacement US Version EJ-PS938BBEGUJ Samsung Galaxy S25 Ultra Stylus Pen for Samsung Galaxy S25 Ultra (Black)**Alovexiong**$10.16**4.4★**▲ 65%**](https://www.amazon.com/dp/B0DWK8K8VT) [**Samsung Galaxy S25 Ultra S Pen Ergonomic Design Air Command Touch Stylus Phone Navigation US Version EJ-PS938BSEGUJ Light Silver**Samsung**$39.63**4.5★**▲ 55%**](https://www.amazon.com/dp/B0DQFLQHHR) [**Galaxy S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen S25 Ultra Pen Replacement for Samsung Galaxy S25 Ultra 5G 6.9 in All Versions S Pen EJ-PS938BBEGUJ(Black)**Mingxiong**$11.32**4.4★**▲ 33%**](https://www.amazon.com/dp/B0DWK3542L) [**S25 Ultra S Pen Replacement for Samsung Galaxy S25 Ultra Stylus Pen Light Silver S Pen for S25 Ultra Pen with 5 PCS Tips/Nibs Replacement (Light Silver)**Qenw**$11.92**4.5★**▲ 13%**](https://www.amazon.com/dp/B0DS6F3184)
**~~View all trending →~~**
## **What buyers say about s25 ultra s pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fit Perfect”*
**Advertised Vs Actual Product**22%
*“As advertised”*
**Quality-Overall**12%
*“Quality replacement”*
**Value For Money**11%
*“Great value”*
**Compatibility-Overall**10%
*“compatible out the box”*
**Connectivity-Overall**3%
*“connected to the phone effortlessly”*
**Functionality-Overall**2%
*“Functional”*
**Ease Of Use**2%
*“The use is great”*
**Durability**1%
*“Super durable”*
**Color**1%
*“It works perfectly, and I absolutely love the color”*
### **What buyers complain about **
**Durability**26%
*“Broke in a week”*
**Quality-Overall**14%
*“seems to be low quality”*
**Functionality-Overall**9%
*“Didn't work”*
**Touch/Button Controls**8%
*“The button stopped working”*
**Compatibility-Overall**7%
*“Pen not compatible to phone”*
**Value For Money**7%
*“Not worth the cheaper price”*
**Size-Overall**6%
*“Now, it is very small”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Connectivity-Overall**3%
*“the button connectivity on the stylus does not work”*
**Ease Of Use**2%
*“Can't use it”*
### **Top return reasons **
**Functionality-Overall**19%
**Compatibility-Overall**18%
**Size-Overall**13%
**Color**13%
**Connectivity-Overall**7%
**Defective Material/Parts**6%
**Touch/Button Controls**6%
**Value For Money**4%
**Durability**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is s25 ultra s pen profitable to sell on Amazon United States?**
- The niche generates $440K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the s25 ultra s pen niche?**
- 7 brands and 22 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in s25 ultra s pen?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.7%.
- **When does demand for s25 ultra s pen peak?**
- Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the s25 ultra s pen niche?**
- Listings span $10.16–$39.63; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.
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