---
title: "S23 — $8.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/s23"
last_updated: "2026-08-09T13:28:36.109Z"
locale: en
meta:
description: "Niche score 47/100 · $8.9M/yr market · 4.1M searches/yr · $261.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $8.9M/yr market · 4.1M searches/yr · $261.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S23 — $8.9M/yr Amazon US Niche (2026) - Flapen"
---
# **s23**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 21Conversion 10Competition 71Returns 39Price range 0Avg price 37Brand share 0Review moat 38Quality gap 92
**Market size**
**Incredible****$8.9M**
$8.9M/yr · 4.1M searches
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,665.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$261.21**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$116.13–$509.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, s23 is a $8.9M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s23 market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$7.8M–$10.4M**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**170**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 77%
**Open market**
**0%**
- Samsung100%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -8.8% search growth over the last 90 days.
125K75KBlack Friday '25Oct '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/s23/trend)
## **Top s23 search terms**
- **samsung s23**595K/yr-6.1%0.6% conv. - **samsung s22 ultra**594K/yr-20.3%0.4% conv. - **s23**369K/yr-3.3%0.7% conv. - **samsung s22**430K/yr-10.9%0.6% conv. - **samsung galaxy s22**333K/yr-4.7%0.7% conv. - **galaxy s24**326K/yr-8.0%0.3% conv. - **galaxy s23**242K/yr-7.5%0.9% conv. - **s22**216K/yr-7.5%0.6% conv. - **galaxy s22**161K/yr-7.2%0.9% conv. - **samsung galaxy s20**144K/yr+1.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/s23/search-terms)
## **Top s23 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$356K8%$712K12%$1.1M16%$1.4M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung Galaxy S22 5G 128GB Phantom Black - Unlocked (Renewed)**Samsung**$177.79**3.9★2,618 rev](https://www.amazon.com/dp/B09V5LDZQ4) [2**SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)**Samsung**$246.21**4.1★1,620 rev](https://www.amazon.com/dp/B0C5B736X3) [3**Samsung Galaxy S22 Ultra 5G US Version 128GB Black - Unlocked (Renewed)**Samsung**$307.25**3.8★9,185 rev](https://www.amazon.com/dp/B09VD33WHW) [4**Samsung Galaxy S23 FE 5G US Version 128GB Black - Unlocked (Renewed)**Samsung**$225.03**4.4★974 rev](https://www.amazon.com/dp/B0CRPQ8W8X) [5**Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)**Samsung**$177.36**3.9★5,626 rev](https://www.amazon.com/dp/B09V9Z1WLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Samsung Galaxy S23 FE 128GB Graphite - Unlocked (Renewed)**Samsung**$221.01**583 rev2y ago](https://www.amazon.com/dp/B0CXJLHG1J) [**SAMSUNG Galaxy S23 5G (128GB 8GB) 6.1 AMOLED 50MP 8K Camera Global Volte (International Model Fully Unlocked for AT&T Verizon T-Mobile Global 5G) S911W (w/ 25W Fast Charger Phantom Black)**Samsung**$408.91**140 rev3y ago](https://www.amazon.com/dp/B0BQ4YCB92) [**Samsung Galaxy S23 5G US Version 128GB Lavender - Unlocked (Renewed)**Samsung**$249.29**1,478 rev3y ago](https://www.amazon.com/dp/B0C5PZKN47) [**SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)**Samsung**$246.21**1,620 rev3y ago](https://www.amazon.com/dp/B0C5B736X3) [**Samsung Galaxy S23 Ultra 5G US Version 256GB Phantom Black - Unlocked (Renewed)**Samsung**$435.25**3,014 rev3y ago](https://www.amazon.com/dp/B0C544TBQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SAMSUNG Galaxy S23 5G SM-S911B/DS 128GB 8GB RAM 50 MP Camera Factory Unlocked Phantom Black**Samsung**$329.64**4.0★**▲ 205%**](https://www.amazon.com/dp/B0BSLDLVYM) [**Samsung Galaxy S21 FE 5G US Version 128GB Gray - Unlocked (Renewed)**Samsung**$152.87**3.8★**▲ 76%**](https://www.amazon.com/dp/B09SHJGLNN) [**Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)**Samsung**$177.36**3.9★**▲ 49%**](https://www.amazon.com/dp/B09V9Z1WLN) [**Samsung Galaxy S22+ Plus 5G US Version 256GB Phantom Black - Unlocked (Renewed)**Samsung**$232.44**4.3★**▲ 47%**](https://www.amazon.com/dp/B0B6D53G2V) [**SAMSUNG Galaxy S22 Ultra 5G (128GB 8GB) 6.8 AMOLED 2X 108MP Camera Global Volte (Fully Unlocked for AT&T Verizon T-Mobile Global) S908U1 (w/ 25W Super Fast Charger Phantom Black)**Samsung**$509.22**3.3★**▲ 33%**](https://www.amazon.com/dp/B0BPDFG5Y1)
**~~View all trending →~~**
## **What buyers say about s23**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Reasonable price”*
**Quality-Overall**15%
*“Build quality is solid”*
**Product Condition**11%
*“looks brand new”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Battery Life**5%
*“Battery lasts long”*
**Camera Quality**4%
*“Camera is great”*
**Functionality-Overall**3%
*“and functionality”*
**Efficiency**3%
*“Phone functions fine”*
**Connectivity-Overall**3%
*“perfect And No connection issues”*
**Durability**3%
*“Durable”*
### **What buyers complain about **
**Battery Life**10%
*“Bad Battery Life”*
**Charging**8%
*“Not Charging”*
**Connectivity-Overall**8%
*“Wouldn't stay connected”*
**Quality-Overall**7%
*“Very poor quality only lasted 3 months”*
**Functionality-Overall**7%
*“Extremely Poor Functionality”*
**Durability**7%
*“Blacked out”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Software/Application**4%
*“won't update software”*
**Product Condition**4%
*“I understood it would not be brand new”*
**Heating**3%
*“The battery gets very hot sometimes”*
### **Top return reasons **
**Connectivity-Overall**11%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Charging**8%
**Size-Overall**7%
**Battery Life**6%
**Compatibility-Overall**5%
**Touch Screen**5%
**Defective Material/Parts**4%
**Display-Overall**4%
## **Common questions**
- **Is s23 profitable to sell on Amazon United States?**
- The niche generates $8.9M/yr across 43 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the s23 niche?**
- 1 brands and 170 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in s23?**
- Top complaints mined from reviews: Battery Life, Charging, Connectivity-Overall. The return rate is 3.9%.
- **What does it cost to enter the s23 niche?**
- Listings span $116.13–$509.22; the average listing price is $261.21 (sweet spot $15–$100). The average incumbent carries 2,666 reviews — the moat a new listing must climb.
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