---
title: "Rog Phone — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/rog-phone"
last_updated: "2026-08-09T12:55:32.402Z"
locale: en
meta:
description: "Niche score 33/100 · $98K/yr market · 190K searches/yr · $740.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $98K/yr market · 190K searches/yr · $740.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rog Phone — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **rog phone**
**Skip it**
Pricing outside the sweet spot ($740.44 avg) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 1Competition 63Returns 23Price range 1Avg price 0Brand share 29Review moat 71Quality gap 79
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****653.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$98K**
$98K/yr · 190K searches
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$77.48–$2699.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$740.44**
avg listing price — sweet spot $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, rog phone is a $98K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rog phone market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$185K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,042**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **66%**
- **Out of stock**
- **26.9%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**8%**
- ASUS40% - Nothing31% - Motorola7% - Samsung7% - OnePlus4% - 88494% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
10K6KPrime Day '24Black Friday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/rog-phone/trend)
## **Top rog phone search terms**
- **asus rog phone**68K/yr-8.9%0.0% conv. - **rog phone**61K/yr-10.4%0.0% conv. - **asus phone**43K/yr-17.8%0.0% conv. - **asus cell phone**4K/yr+17.5%0.0% conv. - **asus gaming phone**4K/yr-22.4%0.0% conv. - **asus smartphone**3K/yr+2.5%0.0% conv. - **celular asus**2K/yr+5.5%0.0% conv. - **rog gaming phone**2K/yr-32.9%0.0% conv. - **asus cell phone unlocked**942/yr-10.3%0.0% conv. - **asus rog phone 2**846/yr-11.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/rog-phone/search-terms)
## **Top rog phone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nothing Phone (3) Cell Phone 5G Unlocked Phones 256GB Android 15 Snapdragon 8s Gen4 AI Mobile Phones with Four 50MP Cameras & AMOLED Display 5150mAh Glyph Interface Smartphone Black**Nothing**$657.62**4.4★343 rev](https://www.amazon.com/dp/B0F9XXHSCG) [2**ASUS ROG Phone 8 Pro Unlocked Android Phone US Version 6.78 165Hz AMOLED Display 512GB 16GB RAM 5500mAh Battery 50MP Gimbal Camera 32MP Front Snapdragon 8 Gen 3 Dual-SIM Phantom Black**ASUS**$1019.26**3.9★61 rev](https://www.amazon.com/dp/B0CRSXRHTY) [3**Nothing Phone (3a) Smartphone 6.77 120Hz AMOLED Display 50MP Triple Camera System Snapdragon 7s Gen3 Processor 5000mAh Battery Dual Nano-SIM Android 15 8+128GB Black**Nothing**$359.45**4.5★149 rev](https://www.amazon.com/dp/B0DYCXGDQF) [4**ASUS ROG Tessen Mobile Gaming Controller Android Phones ONLY Foldable Compact Wired USB-C Programmable Fast Charging RGB for Call of Duty: Warzone Mobile Minecraft Roblox 350+ Games**ASUS**$77.48**4.2★205 rev](https://www.amazon.com/dp/B0D4YTBSFZ) [5**ASUS ROG Xbox Ally 7 1080p 120Hz Touchscreen Gaming Handheld 3-month Xbox Game Pass Premium included AMD Ryzen Z2 A 16GB RAM 512GB SSD White**ASUS**$528.28**4.2★462 rev](https://www.amazon.com/dp/B0FM6C3ZMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Samsung Galaxy S26 Ultra Unlocked Android Smartphone 512GB Privacy Display Galaxy AI AI Camera Super Fast Charging 3.0 Durable Battery 2026 US 1 Year Warranty Black**Samsung**$1215.42**1,642 rev4mo ago](https://www.amazon.com/dp/B0G4SW3XXP) [**ASUS ROG Cetra Open Wireless Open Ear Earbuds Dual-Mode (BT/2.4GHz) Quad AI Noise-Canceling Mic Low Latency 16H Playtime IPX5 Water Resistant for Daily/Workout/Outdoor/Gaming Use - Black**ASUS**$221.45**59 rev4mo ago](https://www.amazon.com/dp/B0GMYLH4BG) [**OnePlus 15 16GB RAM + 512GB Storage Dual-SIM Unlocked Android Smartphone Snapdragon 8 Elite Gen 5 7300mAh Battery Infinite Black**OnePlus**$962.42**282 rev6mo ago](https://www.amazon.com/dp/B0FSCVPZ5W) [**ASUS ROG Xbox Ally 7 1080p 120Hz Touchscreen Gaming Handheld 3-month Xbox Game Pass Premium included AMD Ryzen Z2 A 16GB RAM 512GB SSD White**ASUS**$528.28**462 rev9mo ago](https://www.amazon.com/dp/B0FM6C3ZMN) [**BLU Bold N4 5G | Unlocked | 6.78 Curved Display + 1.74 Rear Display | 50MP + 16MP Selfie | 512/8GB I NFC I Android 15 | US Version | US Warranty | White**BLU**$264.83**208 rev10mo ago](https://www.amazon.com/dp/B0FMYX276H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samsung Galaxy S26 Ultra Unlocked Android Smartphone 512GB Privacy Display Galaxy AI AI Camera Super Fast Charging 3.0 Durable Battery 2026 US 1 Year Warranty Black**Samsung**$1215.42**4.7★**▲ 713%**](https://www.amazon.com/dp/B0G4SW3XXP) [**OnePlus 15 16GB RAM + 512GB Storage Dual-SIM Unlocked Android Smartphone Snapdragon 8 Elite Gen 5 7300mAh Battery Infinite Black**OnePlus**$962.42**4.6★**▲ 597%**](https://www.amazon.com/dp/B0FSCVPZ5W) [**ASUS ROG Cetra Open Wireless Open Ear Earbuds Dual-Mode (BT/2.4GHz) Quad AI Noise-Canceling Mic Low Latency 16H Playtime IPX5 Water Resistant for Daily/Workout/Outdoor/Gaming Use - Black**ASUS**$221.45**4.0★**▲ 573%**](https://www.amazon.com/dp/B0GMYLH4BG) [**ASUS ROG Flow Z13 2.5K 180Hz 3ms ROG Nebula Touchscreen 13.4 Convertible 2-in-1 Gaming Notebook AMD Ryzen AI MAX+ 395 32GB RAM 1TB SSD Off Black**ASUS**$2048.24**3.9★**▲ 561%**](https://www.amazon.com/dp/B0DT7MNLTD) [**Samsung Galaxy Z Fold 6 5G US Version 512GB Crafted Black - Unlocked (Renewed)**Samsung**$715.41**4.4★**▲ 505%**](https://www.amazon.com/dp/B0DJTC9CJP)
**~~View all trending →~~**
## **What buyers say about rog phone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good price”*
**Quality-Overall**10%
*“Excellent product”*
**Battery Life**8%
*“Amazing battery life”*
**Ease Of Use**5%
*“Easy to use”*
**Camera Quality**5%
*“Camera is great”*
**Software/Application**4%
*“Easy app to use”*
**Audio Quality**3%
*“Sound is good”*
**Charging**3%
*“wireless charging capability”*
**Durability**3%
*“Have had it a while with no issues”*
**Display Resolution**2%
*“Good screen resolution”*
### **What buyers complain about **
**Value For Money**7%
*“it isn't worth half the price”*
**Software/Application**5%
*“Annoying software”*
**Charging**5%
*“won't charge”*
**Battery Life**5%
*“-Battery life is awful”*
**Functionality-Overall**5%
*“it doesn't perform very well in game”*
**Connectivity-Overall**5%
*“Bad with Bluetooth”*
**Durability**4%
*“Not durable; it easily damaged”*
**Compatibility-Overall**3%
*“It is not compatible”*
**Quality-Overall**3%
*“Garbage”*
**Camera Quality**3%
*“Way too expensive for the quality of Camera”*
### **Top return reasons **
**Value For Money**13%
**Functionality-Overall**12%
**Connectivity-Overall**7%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**5%
**Audio Quality**4%
**Size-Overall**4%
**Software/Application**4%
**Charging**4%
**Battery Life**3%
## **Common questions**
- **Is rog phone profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 32 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the rog phone niche?**
- 11 brands and 143 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in rog phone?**
- Top complaints mined from reviews: Value For Money, Software/Application, Charging. The return rate is 5.7% — above our launch gate.
- **When does demand for rog phone peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rog phone niche?**
- Listings span $77.48–$2699.35; the average listing price is $740.44 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.
## **Related niches in Cell Phones & Accessories**
- 65 [**retractable iphone charger cord**](https://flapen.com/research/us/cell-phones-accessories/retractable-iphone-charger-cord)$1.8M/yr-28.0%**Worth a look**- 65 [**bluetooth headset**](https://flapen.com/research/us/cell-phones-accessories/bluetooth-headset)$2.7M/yr-2.2%**Worth a look**- 65 [**iphone 14 pro max screen replacement**](https://flapen.com/research/us/cell-phones-accessories/iphone-14-pro-max-screen-replacement)$1.1M/yr+5.7%**Launch it**- 65 [**iphone 15 pro max privacy screen protector**](https://flapen.com/research/us/cell-phones-accessories/iphone-15-pro-max-privacy-screen-protector)$3.0M/yr-5.1%**Worth a look**- 66 [**samsung charger**](https://flapen.com/research/us/cell-phones-accessories/samsung-charger)$2.4M/yr-4.5%**Worth a look**- 66 [**portable apple watch charger**](https://flapen.com/research/us/cell-phones-accessories/portable-apple-watch-charger)$869K/yr+15.4%**Launch it**[**All Cell Phones & Accessories niches **](https://flapen.com/research/us/cell-phones-accessories)