---
title: "retractable phone charger wall plug — $254K/yr Amazon United States Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/retractable-phone-charger-wall-plug"
last_updated: "2026-07-20T15:07:43.565Z"
locale: en
meta:
description: "soft demand (-62.5% this quarter) — retractable phone charger wall plug doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-62.5% this quarter) — retractable phone charger wall plug doesn't clear our bar today. Data updated Jul 2026."
"og:title": "retractable phone charger wall plug — $254K/yr Amazon United States Niche, Score 48/100 - Flapen"
---
# **retractable phone charger wall plug**
**Skip it**
Soft demand (-62.5% this quarter) — this niche doesn't clear our bar today.
Market size 47Growth 0Conversion 34Competition 48Returns 42Price range 86Avg price 95Brand share 64Review moat 65Quality gap 78
**Avg price**
**Incredible****$27.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.34–$52.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****884.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$254K**
$254K/yr · 341K searches
**Returns**
**Okay****3.9%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-62.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, retractable phone charger wall plug is a $254K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$406K–$542K**
- units × avg price
- **Launch success**
- **93%**
- 14 of 15 new (360d)
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#465**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **189 days**
## **Competition**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**27%**
- HATALKIN26% - Caniifoto14% - Dulums9% - wamaxlink9% - SUPERONE8% - Jasput7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.5% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/retractable-phone-charger-wall-plug/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Retractable USB C Charger Wall Plug with 35.5in/90cm Type C Cables Cords 40W Fast Charging Foldable Block Multi Charger for All Devices for iPhone 17/16/15/14/13/12 iPad Galaxy Pixel**HATALKIN**$25.04**4.2★13,301 rev](https://www.amazon.com/dp/B0DQKJKZXK) [2**5-in-1 Retractable Wall Charger with Dual Cables 50W Retractable Phone Charger with 3.3FT USB C & Lightening Cables 30W Fast Charging Block Wall Plug for iPhone 17 16 15 14 13 G-alaxy S26 S25 i Pad**Caniifoto**$24.87**4.3★84 rev](https://www.amazon.com/dp/B0G4MCFRY2) [3**4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7**wamaxlink**$24.46**4.5★1,125 rev](https://www.amazon.com/dp/B0GCD3QZB3) [4**Retractable USB Charger Wall Plug with USB C & Apple Cable 40W Fast Charging Foldable Block Multi Charger 4-in-1 Travel Essentials Brick Multiport for iPhone 17/16/15/14/13 iPad Galaxy LG Pixel**Dulums**$19.02**4.1★208 rev](https://www.amazon.com/dp/B0F62L1LJB) [5**4 in 1 Retractable Wall Charger with Dual Cables 40W Retractable Phone Charger Wall Plug with Dual USB Ports 20W USB C Chargers Block Fast Charging for iPhone 17 16 15 14 13 LG Galaxy S24 23 Pixel**Jasput**$25.33**4.0★1,787 rev](https://www.amazon.com/dp/B0DNHP3JMJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FlexTurtle 4-in-1 Retractable Wall Charger 35W Ultra-Compact Travel Charger**FlexTurtle**$23.02**49 rev2mo ago](https://www.amazon.com/dp/B0GWWGH74V) [**67W Retractable Phone Charger Wall Plug 4 in 1 Retractable Wall Charger with Dual Cables &2 Ports&LED Display PD 30W USB C Fast Charging Block for iPhone 17 16 15 14 13 Pro Max Galaxy 25 24 Tablet**Jasput**$36.49**29 rev4mo ago](https://www.amazon.com/dp/B0GFN6F4XP) [**5-in-1 Retractable Wall Charger with Dual Cables 50W Retractable Phone Charger with 3.3FT USB C & Lightening Cables 30W Fast Charging Block Wall Plug for iPhone 17 16 15 14 13 G-alaxy S26 S25 i Pad**Caniifoto**$24.87**84 rev5mo ago](https://www.amazon.com/dp/B0G4MCFRY2) [**4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7**wamaxlink**$24.46**1,125 rev5mo ago](https://www.amazon.com/dp/B0GCD3QZB3) [**2026 Upgraded 66W 4 in 1 Retractable Wall Charger USB Type C Fast Charger for iPhone 17 Travel Charger for Multiple Devices Cell Phone Wall Chargers for iPhone 17/16 Pro Max Galaxy S26 Pixel 10 iPad**EloBeth**$26.00**946 rev5mo ago](https://www.amazon.com/dp/B0GHM1Q4VW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FlexTurtle 4-in-1 Retractable Wall Charger 35W Ultra-Compact Travel Charger**FlexTurtle**$23.02**4.6★**▲ 621%**](https://www.amazon.com/dp/B0GWWGH74V) [**67W Retractable Phone Charger Wall Plug 4 in 1 Retractable Wall Charger with Dual Cables &2 Ports&LED Display PD 30W USB C Fast Charging Block for iPhone 17 16 15 14 13 Pro Max Galaxy 25 24 Tablet**Jasput**$36.49**4.7★**▲ 606%**](https://www.amazon.com/dp/B0GFN6F4XP) [**Retractable iPhone Charger Fast Charging 4 in 1 Retractable Wall Charger 45W Travel Essentials Multiport Plug Foldable Block Lightning &USB C Cables for iPhone 17Pro Max/16/15/14/13/12/11 iPad AirPods**Kruidvat**$28.75**4.3★**▲ 556%**](https://www.amazon.com/dp/B0G64YCXVB) [**4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7**wamaxlink**$24.46**4.5★**▲ 413%**](https://www.amazon.com/dp/B0GCD3QZB3) [**8-in-1 Retractable Charger for Apple Samsung Multiple Devices Charging Station 105W USB c Gan Usbc Hub Fast Charger Wall Plug for iPhone 17/16/15 Galaxy S26 Pixel iPad Home Office Desktop Accessories**HATALKIN**$52.09**4.5★**▲ 310%**](https://www.amazon.com/dp/B0G1YKLVCX)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**43%
*“Charges well”*
**Portability**8%
*“very convenient for traveling”*
**Ease Of Use**8%
*“Very handy”*
**Quality-Overall**7%
*“The build quality is robust”*
**Efficiency**3%
*“Efficient”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Design-Overall**3%
*“It's very sleek looking”*
**Value For Money**3%
*“Definitely worth the purchase”*
**Ease Of Cleaning**2%
*“Keeps counters clean”*
**Compactness**2%
*“Compact size”*
### **What buyers complain about **
**Durability**30%
*“Does not last”*
**Charging**29%
*“Quit charging”*
**Functionality-Overall**6%
*“Did not work”*
**Quality-Overall**4%
*“Quality control Do Better”*
**Socket/Port/Plug**3%
*“Plugs dont fit”*
**Size-Overall**2%
*“Huge-Bulky”*
**Value For Money**2%
*“Price is the overriding factor here”*
**Weight Heavy**2%
*“It's a bit heavy”*
**Connectivity-Overall**2%
*“Unstable connection”*
**Length**1%
*“Con: cable length is extremely short”*
### **Top return reasons **
**Charging**49%
**Length**10%
**Compatibility-Overall**8%
**Functionality-Overall**7%
**Size-Overall**6%
**Socket/Port/Plug**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is retractable phone charger wall plug profitable to sell on Amazon United States?**
- The niche generates $254K/yr across 25 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -62.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the retractable phone charger wall plug niche?**
- 15 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in retractable phone charger wall plug?**
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 3.9%.
- **When does demand for retractable phone charger wall plug peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the retractable phone charger wall plug niche?**
- Listings span $10.34–$52.09; the average listing price is $27.09 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.
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