---
title: "retractable iphone charger cord — $1.8M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/retractable-iphone-charger-cord"
last_updated: "2026-07-20T23:28:02.588Z"
locale: en
meta:
description: "retractable iphone charger cord shows a sweet-spot price point ($26.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "retractable iphone charger cord shows a sweet-spot price point ($26.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "retractable iphone charger cord — $1.8M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **retractable iphone charger cord**
**Worth a look**
Shows a sweet-spot price point ($26.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 91Growth 11Conversion 48Competition 76Returns 71Price range 81Avg price 95Brand share 80Review moat 42Quality gap 75
**Avg price**
**Incredible****$26.14**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.8M**
$1.8M/yr · 1.8M searches
**Price range**
**Great****$10.23–$113.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,266.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, retractable iphone charger cord is a $1.8M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Launch success**
- **89%**
- 17 of 19 new (360d)
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#363**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **185 days**
## **Competition**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**55%**
Top 20: 98%
**Top-5 click share**
**39%**
Top 20: 81%
**Open market**
**37%**
- HATALKIN21% - Anker9% - Caniifoto9% - SUPERONE9% - Minlu8% - LISEN8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
70K50KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/retractable-iphone-charger-cord/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$72K8%$144K12%$216K16%$287K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 39 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Retractable USB C Charger Wall Plug with 35.5in/90cm Type C Cables Cords 40W Fast Charging Foldable Block Multi Charger for All Devices for iPhone 17/16/15/14/13/12 iPad Galaxy Pixel**HATALKIN**$25.11**4.2★13,742 rev](https://www.amazon.com/dp/B0DQKJKZXK) [2**5-in-1 Retractable Wall Charger with Dual Cables 50W Retractable Phone Charger with 3.3FT USB C & Lightening Cables 30W Fast Charging Block Wall Plug for iPhone 17 16 15 14 13 G-alaxy S26 S25 i Pad**Caniifoto**$24.94**4.3★84 rev](https://www.amazon.com/dp/B0G4MCFRY2) [3**SUPERONE Retractable iPhone Charger 4-Port USB C Charger Block iPhone Chargers Fast Charging with USB C & Apple Cable Wall Chargers for iPhones 17/16/15/14/13/12/11 Series Pad Samsung Pixel**SUPERONE**$25.61**4.1★517 rev](https://www.amazon.com/dp/B0DPGK3WPX) [4**LISEN Retractable Car Charger 84W Car Charger USB C Fast Charger Cigarette Lighter USB Charger Adapter Car Accessories Birthday Gifts for Men Women Dad Mom Husband for iPhone 17 16 15 14 13 12 11**LISEN**$17.03**4.6★19,358 rev](https://www.amazon.com/dp/B0D4215HCX) [5![Multi Charging Cable 3A [2Pack 4ft] Retractable Multi Charging Cord 3 in 1 Fast Charger Cord USB C Charger Adapter with Lightning/Type C/Micro USB Ports for Cell Phones/iPhone/Samsung/PS/Tablets](https://m.media-amazon.com/images/I/51B3kQaKKnL.jpg)**Multi Charging Cable 3A \[2Pack 4ft\] Retractable Multi Charging Cord 3 in 1 Fast Charger Cord USB C Charger Adapter with Lightning/Type C/Micro USB Ports for Cell Phones/iPhone/Samsung/PS/Tablets**Minlu**$12.06**4.4★7,855 rev](https://www.amazon.com/dp/B08DRL5TTP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FlexTurtle 4-in-1 Retractable Wall Charger 35W Ultra-Compact Travel Charger**FlexTurtle**$23.34**42 rev2mo ago](https://www.amazon.com/dp/B0GWWGH74V) [**Belkin USB C Retractable Wall Charger 67W Max GaN Fast Charging Block w/Built-in Extra-Long 3.3ft Retractable Cable - iPhone Charger for iPhone 17/16 Series Galaxy MacBook AirPods iPad & More**Belkin**$39.09**48 rev3mo ago](https://www.amazon.com/dp/B0GSSNHKCB) [**FlexTurtleUltra-Compact4 in 1 Retractable Wall Charger with Dual Cables(3.28ft) Retractable Phone Charger Wall Plug with 2 USB Ports 35W Retractable Charger for iPhone 17/16/15/14 iPad(Peal White)**FlexTurtle**$24.81**57 rev4mo ago](https://www.amazon.com/dp/B0GMNSNP2M) [**5-in-1 Retractable Wall Charger with Dual Cables 50W Retractable Phone Charger with 3.3FT USB C & Lightening Cables 30W Fast Charging Block Wall Plug for iPhone 17 16 15 14 13 G-alaxy S26 S25 i Pad**Caniifoto**$24.94**84 rev5mo ago](https://www.amazon.com/dp/B0G4MCFRY2) [**4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7**wamaxlink**$24.52**1,122 rev5mo ago](https://www.amazon.com/dp/B0GCD3QZB3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FlexTurtle 4-in-1 Retractable Wall Charger 35W Ultra-Compact Travel Charger**FlexTurtle**$23.34**4.6★**▲ 397%**](https://www.amazon.com/dp/B0GWWGH74V) [**Belkin USB C Retractable Wall Charger 67W Max GaN Fast Charging Block w/Built-in Extra-Long 3.3ft Retractable Cable - iPhone Charger for iPhone 17/16 Series Galaxy MacBook AirPods iPad & More**Belkin**$39.09**4.0★**▲ 379%**](https://www.amazon.com/dp/B0GSSNHKCB) [**Retractable iPhone Charger Fast Charging 4 in 1 Retractable Wall Charger 45W Travel Essentials Multiport Plug Foldable Block Lightning &USB C Cables for iPhone 17Pro Max/16/15/14/13/12/11 iPad AirPods**Kruidvat**$28.77**4.3★**▲ 376%**](https://www.amazon.com/dp/B0G64YCXVB) [**4-in-1 Retractable Wall Charger 40W Retractable iPhone Charger Wall Plug with Dual 3ft Lightning + Type C Charging Cables 4-Ports USB C Charger Foldable Block for iPhone 17 16 15 14 13 12 11 8 7**wamaxlink**$24.52**4.5★**▲ 328%**](https://www.amazon.com/dp/B0GCD3QZB3) [**SOOPII USB C to USB C Cable 240W Retractable USB C Fast Charging Cable with Mag Snap Storage 5-Stage Length Preset Type C Cable for lPhone 16/15 Pro Max Galaxy S25/24 Black (2Pack 3.3FT)**SOOPII**$16.65**4.5★**▲ 273%**](https://www.amazon.com/dp/B0FMK11FWF)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**44%
*“Charges good”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Use**8%
*“Easy to use”*
**Portability**4%
*“easy to carry”*
**Value For Money**4%
*“Great value”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“It works”*
**Durability**2%
*“Durable case”*
**Design-Overall**2%
*“construction appears sturdy”*
**Ease Of Cleaning**1%
*“Clean and works great”*
### **What buyers complain about **
**Charging**28%
*“Doesnt charge”*
**Durability**23%
*“Already quit working”*
**Functionality-Overall**6%
*“Never worked”*
**Quality-Overall**5%
*“Average quality”*
**Size-Overall**4%
*“Larger than expected”*
**Connectivity-Overall**2%
*“Has trouble connecting”*
**Value For Money**2%
*“A bit pricey”*
**Socket/Port/Plug**2%
*“It was a little loose in the socket”*
**Compatibility-Overall**2%
*“this was not a compatible cable”*
**Weight Heavy**1%
*“It's a bit heavy”*
### **Top return reasons **
**Charging**45%
**Compatibility-Overall**13%
**Size-Overall**9%
**Length**7%
**Functionality-Overall**7%
**Socket/Port/Plug**4%
**Advertised Vs Actual Product**3%
**Connectivity-Overall**3%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is retractable iphone charger cord profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 39 tracked products. 17 of 19 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the retractable iphone charger cord niche?**
- 23 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in retractable iphone charger cord?**
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 2.2%.
- **When does demand for retractable iphone charger cord peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the retractable iphone charger cord niche?**
- Listings span $10.23–$113.31; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 2,266 reviews — the moat a new listing must climb.
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