---
title: "Power Brick — $707K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/cell-phones-accessories/power-brick"
last_updated: "2026-08-09T09:49:20.540Z"
locale: en
meta:
description: "Niche score 61/100 · $707K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $707K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Power Brick — $707K/yr Amazon US Niche (2026) - Flapen"
---
# **power brick**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 23Conversion 84Competition 65Returns 95Price range 84Avg price 81Brand share 76Review moat 21Quality gap 23
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.78–$71.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$707K**
$707K/yr · 445K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,656.71**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, power brick is a $707K/yr Amazon United States market (445K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power brick market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$696K–$870K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**59%**
Top 20: 97%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**37%**
- DENGWENQIANG18% - Anker16% - Apple12% - CXX8% - REKNA5% - Duloch4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/cell-phones-accessories/power-brick/trend)
## **Top power brick search terms**
- **power brick**121K/yr-4.6%4.7% conv. - **iphone charger box**32K/yr+6.8%9.9% conv. - **iphone block charger**40K/yr-21.6%10.0% conv. - **iphone block**29K/yr+8.8%12.5% conv. - **iphone fast charger block**22K/yr-4.5%7.1% conv. - **iphone plug**23K/yr-0.5%6.5% conv. - **quick charger**19K/yr+15.6%1.5% conv. - **fast charger box**15K/yr+16.6%4.5% conv. - **lightning charger block**18K/yr-4.0%7.2% conv. - **iphone box charger**18K/yr-5.2%9.6% conv. [**All search terms **](https://flapen.com/research/us/cell-phones-accessories/power-brick/search-terms)
## **Top power brick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$35K10%$71K15%$106K20%$141K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack USB C Charger Block Dual Port Type C Wall Charger Fast Charging 20W Power Adapter Cube for iPhone 14/14 Pro/14 Pro Max/14 Plus/13/12/11 XS/XR/X iPad Samsung More**DENGWENQIANG**$6.77**4.6★21,418 rev](https://www.amazon.com/dp/B0CPSBD68W) [2**Apple 20W USB-C Compact Power Adapter: Fast and Convenient Charging Type C Wall Charger**Apple**$14.58**4.8★12,108 rev](https://www.amazon.com/dp/B0DJFW7PNM) [3![[4 Pack] USB C Charger Block Fast Charging Multiport Adpater [PD 20W USB-C & QC 3.0 USB-A Port] for iPhone 17/16/15/14/13/12/11/X/8 iPad Galaxy Google & More](https://m.media-amazon.com/images/I/31oolg1T3iL.jpg)**\[4 Pack\] USB C Charger Block Fast Charging Multiport Adpater \[PD 20W USB-C & QC 3.0 USB-A Port\] for iPhone 17/16/15/14/13/12/11/X/8 iPad Galaxy Google & More**CXX**$11.29**4.6★12,189 rev](https://www.amazon.com/dp/B0B2WLSY9D) [4**4 Pack USB C Charger Block 20W USB-C & USB-A Port Chargerfor i Phone 17/16/15/14/13/12/11/X/8 i Pad and More**REKNA**$8.88**4.6★1,686 rev](https://www.amazon.com/dp/B0F9NJ789C) [5**USBC Charger Block for iPhone 17 Charging Plug MFI Certified Fast USB C Wall Cube 2Pack Power Adapter for iPhone16E/17/Air/Pro/Plus/Pro Max/15/14/13/12/11 for iPad Pro/Air/Mini USB-C Charge Brick Box**BSTOEM**$8.55**4.6★8,763 rev](https://www.amazon.com/dp/B08TH8KKJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anker Smart Display Charger Anker Nano USB C Charger Block 45W Max GaN Phone Charger 180 Foldable Plug Smart Recognition Built-in Care Mode for iPhone17/16/15(Non-Battery One USB-C Port No Cable)**Anker**$30.14**3,753 rev5mo ago](https://www.amazon.com/dp/B0G1MRLXMV) [**Anker Zolo USB C Charger Block 2-Pack Type C Charger Fast Charging with 50W Max Output 2 USB-C and 2 USB-A Compact and Stable Design for iPhone 17/16 Series MacBook iPad Pixel Galaxy and More (Black)**Anker**$28.11**1,392 rev8mo ago](https://www.amazon.com/dp/B0FCFL13ZL) [**UGREEN 3-Port 30W USB C Charger GaN II Compact iPhone Charger Fast Charging Type C Power Adapter for iPhone 17/16/15 Series Galaxy S26/S25/24 iPad MacBook Neo/Air Matt Black**UGREEN**$11.03**4,530 rev1y ago](https://www.amazon.com/dp/B0DG93MZCR) [**4 Pack USB C Charger Block 20W USB-C & USB-A Port Chargerfor i Phone 17/16/15/14/13/12/11/X/8 i Pad and More**REKNA**$8.88**1,686 rev1y ago](https://www.amazon.com/dp/B0F9NJ789C) [**USB C Charger Block 5 in 1 60W Charging Blocks PD 3.0 25W Single Max Fast Charger QC 2A USB Wall Charger for iPhone 17 16 15 14 13 12 Pro Max iPad iPod Samsung AirPods Pro Apple Watch Series**uoyssimi**$8.31**3,255 rev1y ago](https://www.amazon.com/dp/B0F6JRXGFS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anker Zolo USB C Charger Block 2-Pack Type C Charger Fast Charging with 50W Max Output 2 USB-C and 2 USB-A Compact and Stable Design for iPhone 17/16 Series MacBook iPad Pixel Galaxy and More (Black)**Anker**$28.11**4.8★**▲ 247%**](https://www.amazon.com/dp/B0FCFL13ZL) [**Anker Smart Display Charger Anker Nano USB C Charger Block 45W Max GaN Phone Charger 180 Foldable Plug Smart Recognition Built-in Care Mode for iPhone17/16/15(Non-Battery One USB-C Port No Cable)**Anker**$30.14**4.7★**▲ 218%**](https://www.amazon.com/dp/B0G1MRLXMV) [**4 Pack USB C Charger Block 20W USB-C & USB-A Port Chargerfor i Phone 17/16/15/14/13/12/11/X/8 i Pad and More**REKNA**$8.88**4.6★**▲ 169%**](https://www.amazon.com/dp/B0F9NJ789C) [**Fast USB-C Charger Block 20W for iPhone 17/16/15 Charger Apple Watch/iWatch Series Ultra/11/10/9/8/7/6/SE/SE2/SE 3 Type-C PD Fast Charging USBC Power Adapter Plug for AirPods 4 White 1 Port 1 Pack**gvmkwejk**$6.94**4.8★**▲ 132%**](https://www.amazon.com/dp/B0CZ46L7W6) [**UGREEN 3-Port 30W USB C Charger GaN II Compact iPhone Charger Fast Charging Type C Power Adapter for iPhone 17/16/15 Series Galaxy S26/S25/24 iPad MacBook Neo/Air Matt Black**UGREEN**$11.03**4.7★**▲ 117%**](https://www.amazon.com/dp/B0DG93MZCR)
**~~View all trending →~~**
## **What buyers say about power brick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**40%
*“Charger works well”*
**Quality-Overall**13%
*“The build quality is also excellent”*
**Advertised Vs Actual Product**10%
*“As Promised”*
**Value For Money**9%
*“GREAT VALUE”*
**Efficiency**5%
*“Works flawlessly”*
**Ease Of Use**3%
*“Very Handy to Have”*
**Portability**2%
*“Convenient for traveling”*
**Socket/Port/Plug**2%
*“plenty of ports”*
**Durability**2%
*“hold up well”*
**Compatibility-Overall**1%
*“Very compatible”*
### **What buyers complain about **
**Charging**38%
*“Not charging my phone”*
**Durability**15%
*“Bad durability”*
**Functionality-Overall**7%
*“Dose not work”*
**Quality-Overall**6%
*“Poor Quality Control”*
**Heating**4%
*“Gets Hot”*
**Socket/Port/Plug**3%
*“my port suddenly stopped working”*
**Value For Money**2%
*“Its a little expensive”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Compatibility-Overall**2%
*“rather a software compatibility problem”*
**Size-Overall**2%
*“Larger than expected”*
### **Top return reasons **
**Charging**54%
**Compatibility-Overall**13%
**Size-Overall**6%
**Value For Money**5%
**Functionality-Overall**5%
**Socket/Port/Plug**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Length**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is power brick profitable to sell on Amazon United States?**
- The niche generates $707K/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the power brick niche?**
- 23 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in power brick?**
- Top complaints mined from reviews: Charging, Durability, Functionality-Overall. The return rate is 1.0%.
- **When does demand for power brick peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the power brick niche?**
- Listings span $5.78–$71.42; the average listing price is $17.40 (sweet spot $15–$100). The average incumbent carries 11,657 reviews — the moat a new listing must climb.
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